Mass Communication Exam #2 – Flashcards
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Emile Berliner is famous for which of the following? A.He developed the gramophone B.He invented the compact disk C.He was the star of the movie The Jazz Singer D.He founded MTV
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A. He developed the gramophone
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Which of the following developments occurred during World War I? A. Amateurs helped decipher German radio signals B. The military took over radio broadcasting. C. David Sarnoff translated radio signals for codes. D. KDKA broadcast the results of the 1916 elections
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B. The military took over radio broadcasting
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Social music is which of the following? A. music that people perform for each other in a social setting B. music that is performed for a large group of people C. music that is recorded for mass-market distribution D. music that comments on social concerns
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A. music that people perform for each other in a social setting
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Which of the following was the major effect of the Telecommunications Act of 1996 on radio? A. Fewer stations played urban contemporary music. B. Many conservative talk radio hosts were forced off the air. C. Radio programs started having content ratings similar to that used by movie studios. D.That today more than 50 percent of the radio stations are owned by major media corporations.
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D. That today more than 50 percent of the radio stations are owned by major media corporations.
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Digital recordings, such as CDs, frighten recording companies for which of the following reasons? A. They don't wear out as fast as tapes or vinyl recordings did. B. Consumers can potentially make perfect digital copies of the music without paying for them. C. They can contain more music than old analog LP discs, and so consumers expect to receive more songs to fill that space. D. The sound quality of digital recordings is different from that of analog recordings.
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B. Consumers can potentially make perfect digital copies of the music without paying for them
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The statement that radio became a companion medium, means which of the following? A. Radios and televisions were being sold together as a package deal. B. Radio became less focused. C. Radio tried to be all things to all people. D. became the medium listened to while doing something else
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D. became the medium listened to while doing something else
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What is Barry Gordy Jr. best known for? A. Being the radio operator who received the initial distress call from the Titanic B. Starring in the first kinetoscope film c. Founding Motown Records D. Discovering Bob Dylan
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c. Founding Motown Records
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Which of the following is the federal agency charged with regulating telecommunications, including radio and television broadcasting? A. FTC B. FCC C. IRS D. FAA
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B. FCC
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Which of the following statements is true about radio as we know it? A. It was invented by Heinrich Hertz. B. It was initially invented as a way of carrying advertising. C. It first went on the air in 1939. D. It depended on a series of inventions and discoveries over a forty- to sixty-year period
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D. It depended on a series of inventions and discoveries over a forty- to sixty-year period
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William S. Paley, the first president of the CBS network, saw radio as which of the following? A. An exciting new medium that should not be polluted by commercial advertising B. Anovelty that people would soon tire of C. An excellent tool for advertising products and services D. A powerful communication tool that should be controlled by the United States Navy
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C. An excellent tool for advertising products and services
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Which of the these statements about radio following the growth of television in the late 1940s and early 1950s is true? A. Radio reinvented itself to become a companion medium, serving narrow niche audiences with specialized formats. B. A majority of radio stations went bankrupt as people stopped listening to radio. C. Most radio stations kept on playing the same kinds of programs that they had prior to television. D. You can't fool me; television didn't become popular until 1962
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A. Radio reinvented itself to become a companion medium, serving narrow niche audiences with specialized formats.
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Alternative country star Lyle Lovett says that he makes almost all of his income from: A. digital downloads B. suing musical "pirates" C. sales of CDs from big box retailers like Walmart D. performing and touring
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D. performing and touring
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Before 1948, recordings of popular black music were referred to as which of the following? A. race records B. R&B records C. soul records D. jazz records
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A. race records
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Which of these is Akio Morita famous for? A. inventing the MP3 process B. creating the compact disc C. inventing the Walkman D. inventing the iPod
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C. inventing the Walkman
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The method of recording sound that involves storing it in a series of numbers is called which of the following? A. long-playing recording B. analog recording C. social recording D. digital recording
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D. digital recording
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The BBC represents the convergence taking place in the sound industry for which of the following reasons? A. It now transmits its broadcasts via the Internet as well as over the air. B. It sells CDs of its programming. C. It has been taken over by General Electric. D. It is a major marketing tool for British bands and singers.
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A. It now transmits its broadcasts via the Internet as well as over the air.
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If you are listening to music that involves a DJ speaking over musical sample loops, you are likely listening to _____ music. A. classic rock B. hip hop C. country D. adult contemporary
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B. hip hop
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What medium did Guglielmo Marconi help invent? A. United Fruit Company B. General Electric C. Westinghouse D. Columbia Broadcasting System
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D. Columbia Broadcasting System
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The most popular radio drama of the late 1920s was: A. The Guiding Light B. The Shadow C. Amos 'n' Andy D. Focus on Africa
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C. Amos 'n' Andy
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On a Web site, cookies are which of the following? A. visitors to the Web site B. the address of the Web site C. ads that pop up or under the main window D. files used to identify and track visitors at a Web sites
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D. files used to identify and track visitors at a Web sites
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The World Wide Web became the standard for posting documents on the Internet because its creator did which of the following? A. created something that was better than any of the alternatives B. had support from both Microsoft and Apple C. gave it away for free D. came up with a unique idea
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C. gave it away for free
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Paul Baran's idea of cutting messages into small pieces and sending them on the easiest route was known as which of the following? A. digital pipeline B. packet switching C. teleconferencing D. E-mail
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B. packet switching
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Who developed TCP/IP, the original specification for the Internet's protocols? A. Tim Berners-Lee B. Steve Case C. Bob Kahn and Vint Cerf D. Steve Jobs and Steve Wozniak
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C. Bob Kahn and Vint Cerf
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The movie that revolutionized Internet-based promotion of films was which of the following? A. The Blair Witch Project B. My Big Fat Greek Wedding C. Star Wars Episode III D. 300
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A. The Blair Witch Project
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World-wide, ____ percent of the population has access to the Internet A. 4 B. 24 C. 41 D. 73
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B. 24
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According to Tim Berners-Lee, which of the following is a principle upon which the Web is based? A. The Web should only be a tool for retrieving accurate information. B. Users should be able to link to any document at anywhere in the world. C. Some documents should only be accessible to a few people. D. Copyright should be eliminated.
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B. Users should be able to link to any document at anywhere in the world.
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The New York Times, the Washington Post, and USA Today could all be considered _________ media outlets. A. brick and mortar B. click and mortar C. click and clack D. new
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B. click and mortar
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Which of the following tends to be true of user-written encyclopedias such as Wikipedia? A. They tend to have articles written by authoritative sources. B. They tend to have articles on a wide range of topics. C. They tend to be a reliable source of information on controversial topics. D. All of the above
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B. They tend to have articles on a wide range of topics.
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Radio and the Internet have which of the following in common? A. They both were initially developed as tools for machine-assisted interpersonal communication. B. They both were initially developed as media of mass communication. C. They both are owned and operated by the government in the United States rather than by private industry. D. They replaced other forms of mass communication, which were then driven out of business.
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A. They both were initially developed as tools for machine-assisted interpersonal communication.
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Who developed the earliest portable movie cameras?
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Auguste-Marie and Louis-Jean Lumiere
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Movie Attendance peaked in what year?
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1946
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In the 1930s and 1940s, the studios required theaters to schedule a large number of lesser movies in order to get one or two major films. This practice was known as which of the following?
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Block Booking
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Which movie sold the most tickets of all time?
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Gone with the Wind
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The large number of smaller theaters grouped together that replaced the large Art Deco movie palaces are known as...
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Multiplexes
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Which of the following was one of the earliest rebellions against the controls of the studio system?
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The establishment of United Artists
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What was the blacklist of the 1940s and 1950s driven by?
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Fear of communism
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Movie profitability is determined by what?
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box office receipts
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High School Musical 3: Senior Year was profitable because....
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It had a small budget, lots of product tie-ins, and high video sales.
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Eadweard Muybridge and Etienne Marey are famous for what?
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They conducted early experiments on depicting motion with photos.
