question

Owning multiple channels allows a media company to repackage media content for different audiences.

answer

True

question

Transmitting home-produces video to a national audience is almost impossible because the so-called Big Media won't carry it on their channels.

answer

False

question

______ is where a media company uses its combined properties to promote each other and add value to the company.

answer

Synergy

question

An important consequence of the critical/cultural model is that researchers pay more attention to _______.

answer

How meaning is created within society

question

The journalistic value of ________ represents the idea that your own country and culture are better than all others.

answer

Ethnocentrism

question

The electronic media in the United States are primarily owned and operated by the federal government.

answer

False

question

Apple makes more money from selling media content, media consumption devices, and phones than it does from selling computers.

answer

True

question

Critical theory arose from a group of scholars known as the _______.

answer

Frankfurt School

question

Which of the following best describes the findings of the People's Choice study from 1940?

answer

Audiences are indirectly affected by media campaign messages.

question

Facebook and Google pledge to create ways to prevent the spread of fake news. The Facebook Journalism Project will provide tools for journalists.

answer

True

question

_______ is the largest publisher in the English language.

answer

Bertelsmann

question

Special interest groups rarely put pressure on the media because the encourage the discussion of controversial topics.

answer

False

question

The _____ model says that a candidate's success depends in large part on how the candidate's opponent responds to the candidate's campaign messages.

answer

Competitive two-step flow

question

_______ is one of the leading new media companies in the world.

answer

Alphabet/Google

question

The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes and values.

answer

True

question

Some leaders in the technology field are voicing their opinions regarding President Donald Trump's executive order on immigration. Some leaders express concerns.

answer

True

question

The long tail is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

answer

False

question

The "People's Choice" study found that voters use information from the media instead of information from family members to make up their minds during elections.

answer

False

question

Fears that media messages would have strong, direct effects on individuals grew out of propaganda campaigns during which of the following conflicts?

answer

WW1

question

Receivers of mass communication have traditionally been seen as an anonymous audience.

answer

True

question

A message is the content being transmitted by a sender.

answer

True

question

WW2 delayed the mass adoption of which mass medium by American households?

answer

Television

question

Many of the protests against the Trump Administration's travel ban were organized via social media.

answer

True

question

The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

answer

Transmission Reception

question

Intrapersonal communication is communication that you do with two or more people.

answer

False

question

An audience member's skills at decoding the meaning of the menacing music in a horror movie involves the _________ dimension of media literacy.

answer

Emotional moral

question

The _______ model of mass communication looks at how audience members use the mass media to create a shared experience.

answer

Ritual

question

Which of the following was the world's first major communication network?

answer

The Roman Catholic Church

question

According to the study "Generation M2," young people spend more time on their phones consuming media than talking.

answer

True

question

Today, consumers are most likely to get news updates first on:

answer

Social media

question

John has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. John has been using which of the following types of communication?

answer

Intrapersonal communication

question

Mass communication and the mass media are really the same thing.

answer

False

question

Facebook.com is a part of a growing type of online media known as which of the following?

answer

Social networking

question

Snapchat's parent company is expected to list its shares on the New York Stock Exchange.

answer

True

question

A message being sent through the media must be ______ before it can be transmitted.

answer

Encoded

question

SMS can be considered a mass media channel.

answer

True

question

Large media corporations are considered senders in the mass communication process

answer

True

question

Which invention of the 1400s led to the first major expansion in communication beyond the Church?

answer

Printing press

question

President Donald Trump has expressed that he is looking forward to working with the news media during his time in office.

answer

False

question

Papyrus is which of the following?

answer

An early writing surface made of reeds by the Egyptians

question

Magazines run relatively "tame" coverlines to keep from offending potential readers.

answer

False

question

_________ is best known for his/her covers of Vanity Fair and Rolling Stone magazines.

answer

Annie Leibovitz

question

The primary function of a book publisher is which of the following?

answer

To buy manuscripts from authors and turn them into books

question

Which of the following was the most important effect of the printing press and movable type?

answer

Ideas could spread rapidly beyond the communities where they originated. Book publishing became profitable.

question

Magazines that are targeted at specific industries and carry ads for people who are in that business are known as which of the following?

answer

Trade magazines

question

Who was the target of a major investigative journalism series written by Ida M. Tarbell for McClure's magazine in the early 1900s?

answer

John D. Rockefeller

question

Trade magazines are also known as business-to- business magazines.

answer

True

question

Owners of tablet computers, like the Apple iPad, tend to read fewer paper magazines than do non-owners of tablets.

answer

False

question

Google purchased DeepMind in 2014. This company is best known for exploring artificial intelligence.

answer

True

question

Parchment is which of the following?

answer

An early writing surface made from animal skin

question

Magazines resist using social media to promote both the editorial content and the advertising content of their publications.

answer

False

question

In his tweets, Donald Trump is very supportive of the media and insists that they are doing a great job.

answer

True

question

FBL magazines target people who are football fans.

answer

False (Fashion, Beauty, Lifestyle)

question

Which of the following was the earliest form of writing?

answer

Pictographs

question

Ashley Graham landed her first Vogue cover alongside Kendall Jenner and Gigi Hadid, but she faced controversy because some of her Instagram followers considered that the image had been photoshopped.

answer

True

question

A writing system where abstract symbols stand for an object or idea is which of the following?

answer

Ideographs

question

According to research from MoffettNathanson, the fastest growing cohort of Snapchat users is people over 35.

answer

True

question

Magazines today are trying to reach narrower, more targeted audiences than ever before.

answer

True

question

Which paper is regarded as the first newspaper in the North American colonies?

answer

Publick Occurrences

question

The Washington Blade had the largest circulation as a gay weekly newspaper in the U.S. It started in 1969, which made it the oldest publication.

answer

True

question

In general, traditional news organizations ______. - encourage reporters to engage in social media to promote their stories - discourage reporters from identifying their political orientation on social media - discourage reporters from expressing their personal opinions online about stories they are covering.

answer

All of the above

question

Pioneering woman journalist Nellie Bly is known for investigative reporting about women's issues, including going undercover in a mental institution.

answer

True

question

New York newspapers owned by William Randolph Hearst and Joseph Pulitzer competed for readers by using sensational stunts.

answer

True

question

In response to Trump's policies, thousands of immigrants around the U.S. protested in a "Day Without Immigrants," closing several restaurants around the nation.

answer

True

question

USA Today newspaper reported that 10 million Americans are blind or visually impaired and tech company Esight3 has developed some glasses that now make it possible for the blind to see.

answer

True

question

Which of the following was the newspaper responsible for breaking the Watergate story in 1972?

answer

The Washington Post

question

USA Today runs a photo and story about singer and celebrity Lady Gaga on the front page of its Life section. This is an example of the ________ news value.

answer

Human interest

question

Major news organizations such as the Wall Street Journal, the Washington Post, and the BBC do not have social media guidelines. Reporters can give their personal opinions about the news using social media such as Twitter and Facebook

answer

False

question

Which paper was published by Benjamin Franklin?

answer

The Pennsylvania Gazette

question

Frederick Douglass was the editor of which of the following?

answer

The African-American newspaper North Star

question

In addition to owning The Washington Post, Jeff Bezos is also a majority owner of:

answer

Amazon

question

Alternative weekly papers are having ______ circulation.

answer

Declining

question

The term above the fold is used to describe a prominent story placed in a newspaper.

answer

True

question

Which paper is regarded as the first of the penny papers?

answer

The New York Sun

question

Community newspapers remain important today because they provide information that people can't get anywhere else.

answer

True

question

Spanish-language newspaper El Nuevo Herald reflects a perspective that aims to push for social change.

answer

True

question

Journalists around the world can easily report issues and conflicts because they are supported by governments and have easy access to information.

answer

False

question

Newspaper Web sites allow newspapers to publish breaking news immediately rather than waiting for the newspaper to come out the next morning.

answer

True

question

The final exam will be comprehensive, meaning that it will cover the entire semester.

answer

True

question

Which of the following are learning objectives for students in this class? - Demonstrate an understanding of the First Amendment and of the news media's watchdog role in a democracy - Explain how corporate interests affect the media and the information and entertainment we receive - Identify the rapidly changing forms of the media and the influence that technology is having on mass communication

answer

All of the answers are correct

question

Who is executive editor of the New York Times?

answer

Dean Baquet

question

This class has an assigned textbook, but Mrs. Medina-Messner said in her introductory video that we do not really need to get it.

answer

False

question

Producing its own shows, has been very profitable for Netflix so far.

answer

False

question

Telecommunications mogul Carlos Slim has announced to launch a channel tailored to the Mexican audience in the US.

answer

True

question

How often does new course content become available?

answer

Every week

question

As Donald Trump takes office, the New York Times has to make financial cuts to its White House coverage.

answer

False

question

If you have a technology problem, you should call or e-mail the VCU helpIT Center.

answer

True

question

Which company did Mrs. Medina-Messner work for before becoming an instructor at VCU?

answer

Tumblr

question

The final research paper in this class is worth 20% of your semester grade.

answer

False

question

There will be 11 regular quizzes throughout the semester. How many quiz grades will Prof. Medina-Messner drop?

answer

1

question

According to the Guardian, talk radio hosts and bloggers could be given greater access to official White House press briefings in the Trump administration.

answer

True

question

To talk to Mrs. Medina-Messner, you can set up an online meeting with her every Monday and Friday between 4 and 5 pm.

answer

False

question

Graded tasks in the class include all of the following, except:

answer

Research Paper

question

You need to participate in the class every Monday and Wednesday between 10 am and 11:30 am.

answer

False

question

Buzzfeed verified all facts in an intelligence document about Donald Trump before publishing it.

answer

False

question

According to news reports, the Trump Administration is considering funding cuts for which organization?

answer

Corporation for Public Broadcasting

question

Mrs. Medina-Messner offers only online office hours this semester.

answer

False

question

Since this is an online class, you can complete the assigned work whenever you want. You could even stay up for a couple of days and finish all work in one week.

answer

False

question

Snapchat is the latest social media company that has announced an IPO.

answer

True

question

While the number of independent news companies has declined, the availability of news media has increased.

answer

True

question

A newspaper runs stories that suggest that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts. This would be an example of which of the following?

answer

Spiral of Silence

question

Printing was invented by which of the following?

answer

Chinese prior to 200 AD

question

The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message.

answer

True

question

Gannett is the United States' largest Internet provider.

answer

False

question

The penny papers were successful because of their coverage of foreign affairs, national politics, and the economy.

answer

False

question

In the United States, books are usually banned at a national level and are generally unavailable once they have been banned.

answer

False

question

The electronic media in the United States are primarily owned and operated by the federal government.

answer

False

question

Bertelsmann is the only one of the top six of the major legacy media companies to be privately owned.

answer

True

question

Community newspapers remain important today because they provide information that people can't get anywhere else.

answer

True

question

Alphabet is the parent company of ______.

answer

Google

question

According to media scholar and critic Ben Bagdikian, in 2004 approximately ______ corporations owned a majority of media outlets in the United States.

answer

5

question

The majority of the cable television music video channels are owned by which of the following?

answer

Viacom

question

The Crisis, founded by W. E. B. DuBois, is a politically conservative magazine designed to support the concerns of Fortune 500 companies.

answer

False

question

The channel used to transmit a message can change the meaning of the message.

answer

True

question

Amazon.com would be considered primarily a "short-head" book retailer.

answer

False

question

One of the most likely targets for electronic books will be textbooks.

answer

True

question

News is most likely to break on ______.

answer

Social media

question

Sponsors of the 2016 Rio Summer Olympics booked more than $1 billion worth of advertising with NBCUniversal to have their ads appear on American coverage of the games.

answer

True

question

Which of the following was the first truly national magazine with a large circulation published in the United States?

answer

Saturday Evening Post

question

Spanish-language papers such as El Nuevo Herald typically just translate stories from English into Spanish.

answer

False

question

Gutenberg's invention of movable type led to the world's first mass media.

answer

True

question

The Postal Act of 1879 did which of the following?

answer

It made it possible to inexpensively mail magazines across the country

question

Journalistic objectivity began with which of the following?

answer

Penny press

question

Gannet runs the largest newspaper chain in the United States.

answer

True

question

The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values.

answer

True

question

Edward R. Murrow is best remembered for which of the following?

answer

His accounts from London in WWII

question

______ has raised the question of whether bigger really is better by becoming smaller and more profitable spinning off its major online service and its residential cable television provider division.

answer

Time Warner

question

President Donald Trump recently praised the press for its coverage of his first month in office.

answer

False

question

Media theorist Marshall McLuhan argued for "medium neutrality"—the medium used to communicate did not change how a message is received.

answer

False

question

The media industry is so varied that it is impossible to make broad generalizations to describe it at all levels from local to national.

answer

True

question

______ was an important newspaper, magazine, and book publisher in colonial and revolutionary America.

answer

Benjamin Franklin

question

An important consequence of the critical/cultural model is that researchers pay more attention to ______.

answer

How meaning is created within society

question

People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained.

answer

False

question

Vertical integration is which of the following?

answer

Controlling the media product from production to delivery

question

The news about the attack that killed Osama bin Laden was inadvertently live tweeted by a software consultant in Pakistan.

answer

True

question

Young people who start using a new medium, such as mobile Internet, tend to discontinue use of an older medium.

answer

False

question

Most American newspapers are owned by which of the following?

answer

Large corporate chains

question

The critical/cultural model assumes which of the following?

answer

Audiences actively use the media to construct their view of the world.

question

Which of the following is the biggest circulating magazine in the United States?

answer

Sports Illustrated

question

The number of independent bookstores is growing rapidly because the chain bookstores don't understand what kind of books readers really want to buy.

answer

False

question

Interpersonal communication is communication that you do with yourself within your own head.

answer

False

question

The long tail is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

answer

False

question

National Security Agency whistleblower Edward Snowden leaked his collection of classified documents to journalist Glenn Greenwald because ______

answer

Snowden wanted to have a responsible journalist cover the story, not just dump a large collection of documents on an anonymous Web site.

question

Current research supports the fears media critics had in the World War I era of powerful, direct effects of the mass media.

answer

False

question

Different media channels can give messages different meanings.

answer

True

question

______ is a mass communication channel.

answer

The Web

question

Owning multiple channels allows a media company to repackage media content for different audiences.

answer

True

question

Media scholar Neil Postman argues that a major effect of television is that it turns serious subjects into entertainment.

answer

True

question

Prior to the development of Gutenberg's printing press, there were no books published.

answer

False

question

Which of the following events helped bring CNN to prominence?

answer

Persian Gulf War

question

The most successful magazines today appeal to a wide audience.

answer

False

question

The most successful magazines today appeal to a wide audience. - winning the National Book Award for his memoir Between the World and Me - All of the answers are correct - winning a MacArthur Foundation "genius grant" - writing an eleven-book series of Marvel's Black Panther comic

answer

All of the answers are correct

question

Which communication technology was first experimented with in the 1960s and 1970s?

answer

Computer networks

question

Fox News, on an average evening, attracts a larger audience than CNN and MSNBC combined.

answer

True

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