Marriott hotels have a variety of lodging options categorized into seven distinct groups that cater to different market segments based on their location and type. While all Marriott hotels strive to provide exceptional guest experiences, the level of service is reflective of the category chosen. Category Seven hotels are designed for affluent guests while lower category options offer affordable vacation choices. The following properties fall under these categories: Marriott Hotels and Resorts, JW Marriott Hotels and Resorts, Renaissance Hotels and Resorts, Courtyard by Marriott, Residence Inn by Marriott, Fairfield Inn by Marriott, Marriott Conference Centers, TownePlace Suites by Marriott, and SpringHill Suites by Marriott.
Marriott hotels offer a range of options for booking accommodations, with seven categories available. However, there are additional choices to consider if these do not meet your needs. These include getaways from th
...e Marriott Vacation Club, extended stays through the Marriott ExecuStay program, international travel with the Marriott Executive Apartments or staying at a Ritz-Carlton Hotel Company property.
The latter has been honored with two Malcolm Baldrige National Quality Awards and is recognized as one of the world's top hotels. With only 68 resorts worldwide (36 in the U.S and 32 internationally), it is highly esteemed. It should be noted that some hotels may have different categorizations depending on their location; for example, Fairfield Inn is classified as category one in Birmingham, Alabama while Courtyard, SpringHill Suites and TownePlace Suites fall under category two.
While the Courtyard and Fairfield Inn fall under the same classification of two, the TownePlace Suites in Mobile, Alabama is classified differently. This trend can be seen in many cities internationally and domestically. It is crucial to evaluate hotels base
on their unique offerings as their categorization varies by location. Marriott's Fairfield Inn is known for its reliability and can be found categorized as one to five in different areas.
535 Fairfield Inn locations are currently available globally, consisting of 527 within the United States and 8 abroad. Fairfield Inn accommodations comprise free daily continental breakfast, 24-hour complimentary coffee and tea, a swimming pool, a whirlpool, free local phone calls, high-speed internet access, cable TV, an in-room iron, ironing board, and hair dryer. Another frequently sought-after destination belonging to categories one and two is the TownePlace Suites.
TownePlace Suites, with 145 locations throughout the United States, offer mid-priced accommodations specifically designed for travelers staying for extended periods of time. Since their launch in 1997, TownePlace Suites have emphasized a residential feel with separate living and sleeping areas, fully equipped kitchens including full-size refrigerator, stovetop, oven, coffee maker, microwave, and other amenities to make guests feel at home.
SpringHill Suites, found in categories two through five, provide various amenities including an iron and ironing board, free high speed internet, premium TV channels, exercise rooms, and an outdoor swimming pool. These suites are a popular choice for vacationers due to their spaciousness, being 25% larger than regular hotel rooms. The brand was established in 1998 and has 186 locations throughout the US.
S and 1 international offer SpringHill Suites, which provide a variety of amenities to guests. These amenities include continental breakfast, hair dryers, irons and ironing boards. Additionally, rooms feature pull-out sofas, pools, whirlpools, fitness centers, fresh food centers, iPod docks and cable TV.
For guests who need to work while they stay, each room is equipped with
phone lines that have data ports and voicemail. Wired internet is available in every room, and free WiFi is available in the hotel lobby. As an added bonus, each guest receives a complimentary copy of the USA Today daily to start off their day.
The Courtyard hotel is a versatile destination that mostly falls into category two through five, with an occasional appearance in category seven. It primarily caters to business travelers, offering moderately priced accommodations. With 770 locations worldwide, 697 of which are in the U.S. and 73 international, guests can enjoy free high-speed internet access in their rooms and WiFi access in public areas. Each room comes with a large work desk, and guests have access to a printer, copier, and fax machine at the front desk.
Each Courtyard location offers a small meeting room with king size beds, TVs, in-room movies, and spacious outdoor seating areas for relaxation. The Market is also available 24/7 providing access to food, snacks, and beer. Additionally, Courtyard locations have exercise rooms, swimming pools, and whirlpools for guests to enjoy. Daily breakfast is served and there are various options onsite or in the local area for food. Guests can also expect standard hotel services such as morning paper delivery, free tea and coffee, as well as ironing facilities and hair dryers.
The lobbies of Courtyard hotels are currently undergoing updates to become more fashionable and contemporary (as noted in Courtyard Wows…). The popular Residence Inn also appears in various categories ranging from three to seven, and is intended for guests staying for multiple days as a comfortable "home away from home". The Residence Inn brand has 547 locations worldwide,
with 529 in the United States and 18 located internationally.
Residence Inn suites are typically 50% larger than regular hotel rooms, featuring separate living, dining, and work areas. The suites boast luxurious bedding, cooking utensils, granite counters, and stainless steel appliances. Guests can also enjoy a complimentary hot breakfast and grocery shopping service. Stay productive with high-speed internet access in all suites and free WiFi in the lobby, along with fax, copy, and print services. Longer stays receive better rates. Plus, staying at a Residence Inn is an excellent way to maintain fitness while traveling.
Residence Inn offers a court for basketball, tennis, and volleyball, along with swimming pools, whirlpools, and an exercise room. Their suites include TVs with premium channels and pets are welcome for an added fee. Renaissance Hotels, frequently found in categories four through seven, have 143 locations, with 75 in the U.S and 68 internationally. The Renaissance Hotels specialize in providing opportunities to rediscover the art of relaxation.
Renaissance Hotels provide guests with a variety of amenities including high-speed internet, data ports, power outlets at desk level, telephones, and voice mail in their rooms. Guests can also relax in the hotel's beautifully decorated environment or unwind in spa facilities. For those looking for adventure nearby, Renaissance Hotels offer assistance in finding local destinations to explore and ensure an unforgettable vacation experience. The hotels have gourmet dining options, business libraries, fitness centers as well as conference and banquet facilities. To increase guest satisfaction and revenue generation, Renaissance Hotels have introduced new mixed drink choices - Fancy, Shaken or Stirred - at their bars. Meanwhile, Marriott Hotel and Resort is synonymous with luxury
and quality.
Marriott Hotels and Resorts, like Renaissance Hotels, can be found mostly in categories four to seven. There are currently 521 hotels under the Marriott brand worldwide, with 343 located in the US and 178 in other parts of the world. As Marriott's flagship brand, it provides reliable service to its guests. Every room comes equipped with amenities such as a fitness kit, data port phones, voicemail, personal care products, and spacious work desks. Additionally, the hotel offers services for faxing, copying and shipping documents; hosting events; and relaxing by a pool or whirlpool. Guests can also take advantage of the hotel's full gym facilities.
Guests can enjoy luxurious bedding and great television options while they relax. They can also have meals, including breakfast, lunch, and dinner without leaving the hotel. In-room coffee makers provide a convenient way to brew coffee, and each morning guests receive a local newspaper at their door. Moreover, Marriott Hotels are currently testing the installation of Nintendo Wii consoles in guest rooms for entertainment purposes. The plan is to fully implement this option in the future (The Wii Games…).
The luxurious accommodations associated with the JW Marriott brand are available at 39 hotels worldwide, including 16 in the United States and 23 in other countries. The At Your Service program provides guests with exceptional service, such as on-call room service, valet parking, door staff, on-call housekeeping, and a 24-hour executive business center that offers faxing, copying, printing, and shipping capabilities. All rooms come equipped with marble bathrooms, terry bathrobes, and personal healthcare products to guarantee a comfortable stay.
Among the amenities available at JW Marriott Hotels are rooms designed with mini bars/refrigerators and
high-speed internet access. The gymnasium in each location also serves as a spa, offering guests the opportunity to maintain their physical fitness while on vacation. Additionally, the hotels offer state-of-the-art cuisine throughout the day, and in San Antonio, JW Marriott will be the featured resort constructed for the PGA's new TPC San Antonio initiative.
Out of the many hotel brands that are available, the Marriott Conference Center is relatively rare with only 13 locations worldwide and all of them situated in the U.S. However, this makes them ideal for hosting business meetings as their staff is dedicated to tailor every detail according to your needs.
Each conference room at Marriott Conference Centers is equipped with state-of-the-art presentation technology and high-speed internet access. These centers are conveniently located near airports and downtown areas. In addition to food being available whenever you need a break from meetings, team building exercises are also offered to help foster relationships among coworkers. Pricing is straightforward, ensuring that you know exactly what you will be paying for and receiving.
Booking a conference or any other off-site business event can be accomplished at Conference Centers. With various options available, finding a suitable venue away from home or the office is possible. Hotels are commonly utilized as event venues, with various classifications and rankings to consider. JW Marriot Hotels typically fall within categories six and seven, while TownePlace Suites are often found in categories one and two. It's logical to assume that those lodging in category six and seven hotels will pay considerably more than those in category one or two hotels. This is a sensible and equitable business practice.
While guests staying in category one or
two hotels are still important and deserving of attention, it is reasonable to expect that those paying more for a hotel should receive greater value for their money. Category six and seven hotels specifically cater to affluent business travelers and the upper class who are willing to pay extra for added benefits. Conversely, categories one through five are better suited for middle-class customers looking for a comfortable stay at an affordable price.
Marriott finds it necessary to differentiate their services in order to meet the expectations of customers who pay more. It is illogical to charge the same price for different levels of service, hence Marriott offers a range of options from which customers can choose based on their budget preference. This strategy has proven successful for Marriott as they generate significant revenue from both lower-level and higher-tier services such as categories six and seven.
Marriott brand hotels have seven different categories, based on location and type. Customers have many choices for their stay, with options ranging from category one and two hotels for those on a conservative budget but still seeking comfort, to category three through five for those willing to spend slightly more. For customers who prioritize an exceptional experience over price, categories six and seven offer the finest accommodations. With Marriott, the customer's ultimate decision will be influenced by multiple factors, including price.
The Marriott chain could benefit from varying services offered in their middle-tier hotels. While categories one and two are clearly distinguishable from categories six and seven, there is a lack of differentiation between categories three through five. Jeff Samfield's "San Antonio aims to score big as top golf destination" from McClatchy
- Tribune Business News (September 27, 2008) found in ABI/INFORM Dateline on ProQuest serves as a supporting reference.
On October 9, 2008, the O'Malley Library located in Bronx, NY accessed the website http://www.proquest.com/. On September 5, Entertainment Newsweekly reported that Marriott International, Inc.'s Courtyard hotel impressed both guests and Bill Marriott with their recent Extreme Lobby Makeover at the BWI Airport location.The
tag furnishes information concerning the placement and reach of ProQuest's "ABI/INFORM Trade & Industry" publication, as well as its accessibility at Bronx, NY's O'Malley Library. The corresponding code reads:
008: 72. ABI/INFORM Trade & Industry. ProQuest. O’Malley Library, Bronx, NY.
Susan Stellin's "Fancy, Shaken or Stirred" article was published on the New York Times' business and financial desk on October 9, 2008. The article is accessible at http://www.proquest.com/.
According to the information enclosed in the , the article titled "Y. ] 23 Sep. 2008, Late Edition (East Coast): C. 5." was printed on September 23rd, 2008 within the Late Edition (East Coast) edition and can be found on page C. 5.The source "ProQuest National Newspapers Premier" is available through ProQuest and can be accessed at O'Malley Library in Bronx, NY. The source was last accessed on October 9, 2008 at http://www.proquest.The article titled "The Wii Games Begin at Marriott & Renaissance Hotels" was published by PR Newswire on September 30, 2008. It can be found in ABI/INFORM Dateline through ProQuest, accessed at O'Malley Library in Bronx, NY on October 9.The text within states that the year 2008 is accompanied by a website link for ProQuest.
