Marketing Sentences – Flashcards
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Informing, persuading, or reminding potential customers about a good or service is called ______
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Promotion
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Birthday Bears Inc has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) _______ market
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Organizational
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To increased the _______ utility of their products, some retailers offer installment or layaway programs
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Possession
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The employees of a home-improvement warehouse are expert craftspeople who enjoy giving their customers advice about do it yourself projects. The employee's advice increases the _____ utility of their goods
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Information
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Transforming old glass bottles into beautiful new sculptures is an example of ____ utility
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Form
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When a product's demand and production increase, _____ usually decreases
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Price
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Shopping at Target and lying cash for your purchases is a marketing strategy called _____
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Pricing
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At the end of summer each year, the local office-supply store stocks school supplies to increase the school supplies _____ utility
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Time
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Greenfield's Dairy wants to introduce a new low-fat ice cream to increase its sales by using a _____ marketing strategy
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Product
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An expectation that reflects a marketing plan's objectives is called a(n) _____
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Performance standard
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___________ Most appreciates advertising the includes images, hip music, and humor
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Generation X
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Information about the values and attitudes that shape consumers lifestyles is called ______
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Psychographics
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A company's review of its staff, financial situation, production capabilities, and marketing mix can all be found in a _____
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Company analysis
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Political, economic, socio-cultural and technological are four areas that make up a _____
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Pest Analysis
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A combination of geographic, demographic, and psychographic data about a group of people can be used to create a customer _____
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Profile
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The state of the _____ shapes both business costs and consumer spending
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Economy
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The four basic marketing decisions are price, place, _______, and promotion.
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Product
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Research and development along with plans for new facilities will stop or slow down during a _____
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Recession
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A government can sell state-owned assets to private individuals in a process called _____
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Privatization
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As a phase in the business cycle, a(n) _______ is a period of economic slowdown that lasts at least two quarters or six months
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Recession
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In economic terms, people who work in the public and private sectors are considered to be _______
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Labor
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A tree growing in a forest is a factor of production called ____
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Land
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During a(n) ______, there is a period of renewed economic growth
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Recovery
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Japan has a(n) _______ economy with a democratic form of government
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Capitalist
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Ya-Hui Chan operates a catering business. Her ovens, the flour and other food supplies, and the money she used to start her business are all examples of the ______ factor of production
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Capital
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The ______ decides the type of education children will receive in a communist economy
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Government
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During a period of ______, consumer spending is very low, and unemployment is very high for a prolonged period of time
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Depression
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The four steps used by sales managers when training new sales personnel are: explanation, ______, trial and critique
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Demonstration
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Among other duties,________ establish the guidelines and policies for the sales team
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Sales manager
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The owner of Ashland Auto Supplies knows many of his customers since the store has been in business for 43 years. To show appreciation, he offers regular patrons rewards through a customer ___________ program
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Loyalty
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James and Craig started a skateboard business in Craig's garage. Now they have so many customers that they must find and rent store space. Selecting the space will require _______ decision making
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Extensive
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Subscription CRM services are sometimes purchased and customized for businesses by Web-based companies, such as _______ CRM OnDemand
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Oracle
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Companies can solidify their relationships with customers by using ______ as a quick and efficient method of communication
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Email
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Richard promised his customer delivery of a new flat-screen television in one week, just in time for the Super Bowl, even though it would actually take two weeks to arrive. This sales tactic was ethically wrong and ______
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Illegal
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Sale representatives will make a ________ then they visit a customer without an appointment
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Cold Call
