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Marketing – Opportunity Analysis (5 C’s) – Flashcards

Chad Lipe

8 July 2022

question

what do you look at for customer market opportunity analysis (2)

answer

1. value 2. satisfaction

question

competitor opportunity analysis (2)

answer

1. opporrutnities & Threats 2. current & prospective at different levels

question

company opportunity analysis(2)

answer

1. strengths & weaknesses 2 .objectives, resources & Skills

question

collaborator opportunity analysis (2)

answer

1. upstream and downstream 2. shared interests

question

context opportunity analysis (5)

answer

1. political/legal 2. economic 3. social 4. techincal 5. trends presenting opportunities

question

Customer value =

answer

total customer benefits - total customer costs

question

benefits a customer will consider (4)

answer

1. product benefits 2. services benefits 3. personnel benefits 4. image benefits

question

costs a customer wll consider (4)

answer

1. monetary 2. time 3. energy 4. psychological

question

customer satisfaction =

answer

acutal performance - original expectations

question

how does the customer satisfaction equation affect the marketing team

answer

need to produce high expectations so the consumer will purchase the product but not so high that they are dissapointed with the actual result

question

starting point for how customers might respond to different marketing stimuli

answer

response model

question

marketing stimuli are made up of

answer

the 4 p's- everything and anything you can change about offering 1. product 2. place 3. prmotion 4. price

question

decision making sets (5 steps)

answer

1. total set 2. awareness set 3. consideration set 4. choice 5. decision

question

the 4ps are _______ __________ while economics, technology, politics and culuture are _________ ________

answer

marketing stimuli other stimuli

question

marketing managers alter the marketing stimuli to influence wants using predicted responses of a target market based on buyer ________, _________, and _________ __________

answer

chracteristics processes decision alternatives

question

marketing corona in commericals with the beach making it appear as the best beach beer is an example of

answer

stimulating buyer behavior

question

cialdini's factors of influence include (6)

answer

1. consistency - what you already did 2. consensus - be same as others 3. authority - follow the expert 4. similarity- like similar others 5. reciprocity- give back 6. scarcity- want rare things

question

cognitive proceses buyers work through (3)

answer

1. cognitive (learn) 2. affective (Feel) 3. behavior (do)

question

a _______ analyssi is helpful when evaluating competitors

answer

SWAT

question

other companies offering a product similar to yours at similar prices EX: Toyota vs. Hond but not Mercedes

answer

Brand competition

question

other companies offereing the same product or class of product EX: Toyota vs. all other auto makers

answer

industry competition

question

other companies offereing products that satisfy the same service EX: Toyota vs. all other forms of transportation

answer

Form competition

question

other compaies offerieng products that compete for the same customer dollars EX: toyota vs. all manufacuturers of consumer durables

answer

Generic Competition

question

nearsighted focus on competition

answer

marketing myopia

question

farsighted focus on competition

answer

marketing hyperopia

question

to evaluate a competitor look at their (4)

answer

1. strategies (marketing mix) 2. objectives 3. strengths & weaknesses 4. reaction patterns

question

building brand equity startes with

answer

awareness

question

refers to the external marketing environment that is often beyond the marketers control

answer

context

question

context in in the direct marketing environment (2)

answer

1. company resources & objectives 2. competition

question

context in the external marketing environment (4)

answer

1. political 2. economics 3. social 4. technological

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question

what do you look at for customer market opportunity analysis (2)

answer

1. value 2. satisfaction

question

competitor opportunity analysis (2)

answer

1. opporrutnities & Threats 2. current & prospective at different levels

question

company opportunity analysis(2)

answer

1. strengths & weaknesses 2 .objectives, resources & Skills

question

collaborator opportunity analysis (2)

answer

1. upstream and downstream 2. shared interests

question

context opportunity analysis (5)

answer

1. political/legal 2. economic 3. social 4. techincal 5. trends presenting opportunities

question

Customer value =

answer

total customer benefits - total customer costs

question

benefits a customer will consider (4)

answer

1. product benefits 2. services benefits 3. personnel benefits 4. image benefits

question

costs a customer wll consider (4)

answer

1. monetary 2. time 3. energy 4. psychological

question

customer satisfaction =

answer

acutal performance - original expectations

question

how does the customer satisfaction equation affect the marketing team

answer

need to produce high expectations so the consumer will purchase the product but not so high that they are dissapointed with the actual result

question

starting point for how customers might respond to different marketing stimuli

answer

response model

question

marketing stimuli are made up of

answer

the 4 p's- everything and anything you can change about offering 1. product 2. place 3. prmotion 4. price

question

decision making sets (5 steps)

answer

1. total set 2. awareness set 3. consideration set 4. choice 5. decision

question

the 4ps are _______ __________ while economics, technology, politics and culuture are _________ ________

answer

marketing stimuli other stimuli

question

marketing managers alter the marketing stimuli to influence wants using predicted responses of a target market based on buyer ________, _________, and _________ __________

answer

chracteristics processes decision alternatives

question

marketing corona in commericals with the beach making it appear as the best beach beer is an example of

answer

stimulating buyer behavior

question

cialdini's factors of influence include (6)

answer

1. consistency - what you already did 2. consensus - be same as others 3. authority - follow the expert 4. similarity- like similar others 5. reciprocity- give back 6. scarcity- want rare things

question

cognitive proceses buyers work through (3)

answer

1. cognitive (learn) 2. affective (Feel) 3. behavior (do)

question

a _______ analyssi is helpful when evaluating competitors

answer

SWAT

question

other companies offering a product similar to yours at similar prices EX: Toyota vs. Hond but not Mercedes

answer

Brand competition

question

other companies offereing the same product or class of product EX: Toyota vs. all other auto makers

answer

industry competition

question

other companies offereing products that satisfy the same service EX: Toyota vs. all other forms of transportation

answer

Form competition

question

other compaies offerieng products that compete for the same customer dollars EX: toyota vs. all manufacuturers of consumer durables

answer

Generic Competition

question

nearsighted focus on competition

answer

marketing myopia

question

farsighted focus on competition

answer

marketing hyperopia

question

to evaluate a competitor look at their (4)

answer

1. strategies (marketing mix) 2. objectives 3. strengths & weaknesses 4. reaction patterns

question

building brand equity startes with

answer

awareness

question

refers to the external marketing environment that is often beyond the marketers control

answer

context

question

context in in the direct marketing environment (2)

answer

1. company resources & objectives 2. competition

question

context in the external marketing environment (4)

answer

1. political 2. economics 3. social 4. technological

Marketing – Opportunity Analysis (5 C’s) – Flashcards

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