Marketing Essentials Chapter 6 – Flashcards
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Flextime
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A schedule that allows workers to choose work hours that fit their particular needs
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telecommuting
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Involves performing some or all of the job away from the business through technological communication devices.
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Ad Council
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A nonprofit organization that helps produce public service advertising campaigns for government agencies and other qualified sponsors.
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Green Marketing
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Marketing efforts to produce, promote, and reclaim environmentally sensitive products
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Ethics
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guidelines for behavior and decision making that are based on right or wrongs.
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price gouging
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pricing products unreasonably high when the need is great or when consumers do not have other choices.
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Whistle Blowing
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the disclosure by an employee of illegal, immoral, or illegitimate practices by the organization
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FDA
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FOOD AND DRUG ADMINISTRATION
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CPSC
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Consumer Product Safety Commission
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EEOC
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Equal Employment Opportunity Commission
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OSHA
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Occupational Safety and Health Administration
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SEC
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Securities and Exchange Commission
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EPA
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Environmental Protection Agency
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FTC
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Federal Trade Commission
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FDA function
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protect customers from harmful drugs and food
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CPSC function
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protects customers from harmful products
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EEOC function
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Protects workers; Enforces laws to prevent unfair treatment on the job due to sex, race, color, religion, national origin, disability, or age.
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OSHA function
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protects workers from unsafe or hazardous working conditions as well as rights of workers.
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SEC function
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protects investors by making sure trade is fair
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EPA function
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protects the environment by setting regulations to ensure the well being of it.
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4 roles of regulator
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protect consumers, workers, investors, and the environment
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Bureau of Consumer Protection
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Part of the FTC; works for the consumer to prevent fraud, deception, and unfair business practices in the marketplace
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FTC function
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Enforces the principles of private enterprise system and protects consumers from unfair or deceptive business practices
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Business and Social Responsibility sections
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Workplace, market place, in the community, and in the enviroment
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Business responsibility in the workplace
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Recognizing employee needs and creating a friendly work environment. Benefits that will do this task include ; flextime, telecommuting, Extended Family Leave, On site Child Care, Health Care, Time off with pay
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Business Responsibility in the Market place
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How the consumer sees the business also known as public image. Creating an image involve providing information, employing self-censorship, and responding to consumer concerns.
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Business Responsibility in the community
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When a business supports the community supporting it. Some examples are sponsoring and donating to charitable causes
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Business Responsibility in the environment
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When a business tries to better or protect the envirmonent by using "green" techniques. Examples like green marketing and recycling programs.
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Business Ethics
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A socially responsibility to consumers that some but not all business participate in.
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Better Business Bureau
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Nonprofit organization that sets up self-regulation among businesses
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Price Gouging ethics
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Illegal practice unless in medical field due to research time and money
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Selling practices
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illegal practices such as bribe and kick backs are unethical this is an example of...
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Kickback
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bugging a customer to buy a product
