Marketing Environment of Food Bazaar, Ahmedabad, India Essay Example

externally. Within the marketing field, this process is referred to as 'internal marketing.' Food Bazaar in Ahmedabad has a specific internal marketing environment characterized by a primary focus on cleanliness and hygiene. When customers visit the store to purchase food items, the hygiene factor holds utmost significance for them.

The Indian approach to shopping is characterized by the process of see-touch-feel. This mentality is completely fulfilled by the food bazaar, where people not only have the opportunity to see products but also have the chance to physically interact with them and assess their quality. Additionally, individuals feel at ease while shopping here and have ample time to make decisions on their purchases. The bazaar's staff is always available to assist customers by providing information about the items.

4. The food items in the bazaar are strategically showcased to maximize customer exposure to a range of products as they look for essentials like bread and butter, enticing them to explore and possibly buy additional items.

Customers can find a wide range of food options at the bazaar, fulfilling almost all their food needs in one convenient location. Furthermore, the prices for these items are economical and comparable to those outside the bazaar. Moreover, various seasonal discounts and enticing offers are introduced to attract customers.

The micro environment of the food bazaar in Ahmedabad comprises consumers, stakeholders, and suppliers. The consumers are primarily middle to high-class individuals who have a substantial monthly income and are willing to pay a premium for superior quality food products. The stakeholders include the owners, partners, and affiliated companies of the food bazaar.

Big Bazaar and Himalaya are the owners of the food bazaar in Ahmedabad. They

make decisions regarding various operational activities, such as cash outflow for advertising and promotions. Perishable food items are supplied by local vendors, while non-perishable items are supplied by companies through time-based agreements. The macro environment of the food bazaar in Ahmedabad is politically favorable, with the government offering incentives for further expansion of retail outlets in the city.

Economic: The retail market can effectively target the "upper middle class" strata of society due to the high per capita income.

Socio-cultural: The choice of goods in Gujarat is based on social factors. Since the majority of people in Gujarat are vegetarian, non-vegetarian items are virtually absent.

The effective use of a Management Information System is crucial for keeping track of position inventory and orders in the field of technology.