Marketing Ch 15 Supply Chain and Channel Management – Flashcards
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indirect marketing channels
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when one or more intermediaries work with manufacturers to provide goods and services to customers
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vertical channel conflict
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a type of channel conflict in which members of the same marketing channel for example, manufacturers, wholesalers, and retailers, are in a disagreement or discord
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vertical channel conflict
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a type of channel conflict in which members of the same marketing channel, for example, manufacturers, wholesalers, and retailers, are in disagreement or discord
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horizontal channel conflict
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channel conflict in which members at the same level of a marketing channel, for example, two competing manufacturers, are in disagreement or discord, such as when they are in a price war
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independent (conventional) marketing channel
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marketing channel in which several independent members-a manufacturer, a wholesaler, and a retailer-each attempts to satisfy its own objectives and maximize its profits, often at the expense of the other members
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vertical marketing system
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supply chain in which the members act as a unified system; there are three types: administered, contractual, and corporate
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vendor managed inventory
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an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailers inventory levels in each of its stores
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push marketing strategy
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designed to increase demand by motivating sellers-wholesalers, distributors, or salespeople-to highlight the product, rather than the products of competitors, and thereby push the product onto consumers
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pull marketing strategy
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designed to get consumers to pull the product into the supply chain by demanding it
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pick ticket
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document or display on a screen in a forklift trick indicating how much of each item to get from specific storage areas
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Just-In-Time inventory systems
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inventory management systems designed to deliver less merchandise on a more frequent basis than traditional inventory systems; the firm gets the merchandise "just in time" for it to be used in manufacture of another product, in the case of parts or components or for sale when the customer wants it, int he case of consumer goods; also known as quick response systems in retailing
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quick response
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inventory management system used in retailing; merchandise is received just in time for sale when the customer wants it
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