MARKETING 409 EXAM 3 – Flashcards

Unlock all answers in this set

Unlock answers
question
Long-term partnerships among channel members working together to reduce inefficiencies, costs, and redundancies in the entire marketing channel is called
answer
supply chain management
question
The Home Depot is trying to reduce transportation, information management, and administrative costs. To accomplish this goal, channel members need to
answer
cooperate and accommodate one another's needs.
question
The supply chain includes
answer
all entities that faciliate product distribution
question
Where do supply chains start?
answer
Customers
question
All members of the supply chain should determine their position in the chain, identify their partners and their roles, and establish partnerships whose focus is
answer
customer relationships
question
Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of
answer
supply chian management
question
A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called a
answer
marketing channel
question
A channel of distribution is defined as a group of individuals and organizations that
answer
directs the flow of products from producers to customers
question
The driving force behind marketing channel decisions should be
answer
customer satisfaction
question
What links producers to consumers through the purchase and reselling of products or contractual agreements?
answer
marketing intermediaries
question
Most marketing channels have marketing intermediaries. A marketing intermediary's role is to
answer
link producers to other middlemen or to customers
question
Channel decisions are important to marketers mostly because
answer
they involve long-term commitments and affect customer accessibility
question
If Nokia decides to make changes in its marketing channels, the strategic significance is that channel decisions are
answer
long-term commitments
question
Having products available when the customer wants them is called
answer
time utility
question
Marketing channels create three types of utility for consumers including
answer
place, time, and possession
question
Possession utility is best described as
answer
the customer having access to the product to use now or store and use later
question
Consumers receive the benefits of place utility when
answer
products are available in locations where consumers want to buy them
question
In a simple economy of five producers and five consumers, there would be ___________ transactions possible without an intermediary and _________ transactions possible with one intermediary.
answer
twenty-five; ten
question
Eliminating a wholesaler from a marketing channel will
answer
not eliminate the functions performed by that wholesaler
question
When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is
answer
six
question
Without wholesalers and other intermediaries,
answer
products would likely be more expensive due to the use of less efficient channel members
question
Customers who purchase computer laptops from manufacturer websites are acquiring products through
answer
a direct-marketing channel
question
Select Comfort, a producer of adjustable air mattresses, sells most of its products through direct mail sales and Internet sales. This channel would be classified as
answer
direct-marketing
question
Many producers selling on the Internet are using
answer
direct-marketing channels
question
After direct-marketing, the next slightly longer marketing channel adds a(n)
answer
retailer
question
When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a
answer
retailer
question
Large retailers such as J.C. Penney's and Target are most likely to participate in which of the following channels?
answer
Producer, retailers, consumers
question
The marketing channel of producer to retailer to consumer is most likely to be used by producers of which of the following products?
answer
automobiles
question
Nationally distributed consumer convenience products are most likely distributed through which of the following channels?
answer
producer, wholesalers, retailers, consumers
question
Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?
answer
producer, wholesalers, retailers, consumers
question
Which of the following is the most commonly used channel for distributing business products?
answer
producers, organizational buyers
question
Steelcase, Inc. markets furniture directly to businesses. This is an example of a(n) _________ channel
answer
producer-to-business buyer
question
Organizational buyers are especially partial to direct marketing channels when
answer
expensive and/or complex equipement is involved
question
Caruthers Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer, Roth Chemicals. In this instance, the chemicals are being distributed to Caruthers through which of the following types of channels?
answer
direct distribution
question
An independent business that takes title to products and carries inventories is a(n)
answer
industrial distributor
question
Jeff Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Jeff works for carries inventories of the tools, which reduces capital requirements for the producers. Jeff's company is an example of a(n) ___________ in a distribution channel.
answer
industrial distributor
question
Which of the following is most likely to be a product stocked by an industrial distributor?
answer
screws
question
Which of the following describes a disadvantage of using industrial distributors?
answer
they are unlikely to handle bulky items or items that are slow sellers
question
Which of the following is an advantage of using an industrial distributor?
answer
they help reduce a producer's financial burdens by extending credit to customers
question
A producer is not likely to receive _____ from an industrial distributor
answer
aggressive promotion of its brand
question
A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?
answer
when the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
question
Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ___________ to maintain contact with the firms using its products.
answer
agents
question
An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)
answer
manufacturer's agent
question
What is a primary difference between an industrial distributor and a manufacturers' agent?
answer
A manufacturer's agent does not acquire title nor usually take possession of the products whereas an industrial distributor does
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New