Marketing 4 questions – Flashcards
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Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.
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Marketing
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In a recent Gallup survey, which of the following professions was rated lowest in ethical standards?
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Car Salespeople
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Janice was disturbed to find that the real estate company she had just started working for did not have a(n) __________, the starting point for creating a strong ethical climate.
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Set of ethical values
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The Johnson and Johnson Credo acknowledges the company's responsibility to
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doctors, nurses, insurance companies, and users of its products
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The Johnson and Johnson Credo
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has guided the firm since it was written in the 1940s.
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Jacqueline was pleased to read a paraphrasing of the Golden Rule, "Do unto our customers as you would have them do unto you," as part of her new employer's mission statement. Next, Jacqueline expects to find in the firm's employee handbook
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a statement that she needs to decide how the Golden Rule applies to her job on her own, without any influence from her employer.
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New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems. Previously, they were only expected to answer buyers' questions. The new regulation addressed the marketing ethical problem of
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withholding information.
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When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm
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must ensure that long-term goals of the firm are aligned with the short-term goals of each individual within the firm.
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Ironically, while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices, but was also
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falsifying the company's finances through charitable donations.
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The Ethical Decision-Making Framework includes all of the following steps EXCEPT
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promote the firm's corporate social responsibility efforts.
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After a firm has identified the various stakeholders and their issues and gathered available data related to an Ethical Decision-Making situation, __________ should engage in brainstorming and evaluation of alternatives.
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all parties relevant to the decision
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After a firm has identified the various stakeholders and their issues and gathered available data related to an Ethical Decision-Making situation, all parties relevant to the decision should engage in
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brainstorming and evaluation of alternatives.
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After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluation of alternatives. __________ then review and refine these alternatives, and choose a course of action.
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Managers
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Darwin's company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that
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seems best after weighing the concerns of all stakeholders.
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When looking at ethical issues associated with the strategic marketing planning process, questions
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vary at each stage of the process.
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Every year, General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct. This report is part of General Mills' __________ phase of its strategic marketing planning process.
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control
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Multinational corporations are recognizing their responsibility to the people who make their products
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even if they aren't their employees.
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During the __________ phase of the strategic marketing planning process, marketers use systems to check whether each potential ethical issue raised in earlier phases was addressed.
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assessment
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The Henry Ford Health System (a health care provider) has set strict limits for pharmaceutical representatives, and will no longer allow doctors in its system to accept free lunches, gifts, or other perks from the pharmaceutical representatives. The Henry Ford Health System probably established this policy because
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it reduces the possibility that the Henry Ford Health System might make unethical purchasing decisions.
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When Toyota owners began to report problems with sticking accelerator pedals and non-functioning brakes, Toyota at first ignored or rejected the claims. Eventually, the company evaluated the issue and did a recall. Which of the four steps of the Ethical Decision-Making Framework was Toyota performing when it recalled several of its 2007-2010 models?
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choose a course of action
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For every consumer who purchases a pair of TOMS shoes for $55.00, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in
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corporate social responsibility.
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How might a technology company like Apple ensure that it behaves in a socially responsible way toward its employees?
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By ensuring that pay practices are fair at all levels of the company.
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How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?
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By protecting the privacy of personal information collected on its website.
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A recent poll conducted by Time magazine found that 38 percent of U.S. consumers
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actively tried to purchase from companies they considered responsible.
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The chapter opening case on the fishing industry focused on what ethical dilemma?
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Fisheries and restaurants are substituting a less popular fish for a more popular one without the consumer's knowledge.
