Marketing 303 – Chapter 2 – Flashcards
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A company can gain a cost competitive advantage by:
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reorganizing functional departments into cross-disciplinary teams.
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A distinguishing feature of the product/service differentiation competitive advantage is _____.
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having a strong brand image
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A marketing mix typically encompasses _____ strategies.
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pricing
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A marketing mix typically involves:
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distribution strategies.
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A marketing plan can be made more effective by:
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incorporating managerial intuition.
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A marketing plan is most likely to discuss:
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distribution channels.
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A marketing plan should:
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define the business mission.
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A publisher of children's books defines its business as "printing books" instead of "meeting educational needs of students." This illustrates:
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opportunism
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An effective business mission statement is:
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based on an analysis of anticipated environmental conditions.
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An effective marketing objective:
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is compared to a benchmark.
