Marketing 199 Midterm 1 – Flashcards

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question
Identify two ways that social media marketing differs from traditional marketing.?
answer
Traditional marketing tries to control their message while social media marketing engages/contributes to conversation. Social media marketing also develops trust with their target market and builds relationships with them in hopes that they will become a consumer for them.
question
Only large corporations have been successful in measuring the return from their social media marketing efforts
answer
False
question
SMM is different because:?
answer
Emphasizes audience contribution
question
?Which of the following is not one of the seven myths of SMM?
answer
No return on investment on SMM
question
In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital??
answer
Big Ego
question
According to the text, social media is only being adopted by younger populations.?
answer
False
question
Which firm is credited with creating "the perfect business apology??
answer
Jet Blue
question
?Why is social media so attractive for consumers?
answer
Gives consumers more power
question
What is the primary lesson behind the United Breaks Guitars case??
answer
Companies must be active in monitoring their brand online in order to respond in a timely matter to customer issues.
question
Which of the following is not considered a social media marketing goal??
answer
Increase customer satisfaction/service
question
Why is it important for a company to identify social media marketing goals??
answer
Driving Traffic
question
Being honest is one way for a company to build credibility.?
answer
True
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