Marketing 199 Midterm 1 – Flashcards
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Identify two ways that social media marketing differs from traditional marketing.?
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Traditional marketing tries to control their message while social media marketing engages/contributes to conversation. Social media marketing also develops trust with their target market and builds relationships with them in hopes that they will become a consumer for them.
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Only large corporations have been successful in measuring the return from their social media marketing efforts
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False
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SMM is different because:?
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Emphasizes audience contribution
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?Which of the following is not one of the seven myths of SMM?
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No return on investment on SMM
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In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital??
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Big Ego
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According to the text, social media is only being adopted by younger populations.?
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False
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Which firm is credited with creating "the perfect business apology??
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Jet Blue
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?Why is social media so attractive for consumers?
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Gives consumers more power
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What is the primary lesson behind the United Breaks Guitars case??
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Companies must be active in monitoring their brand online in order to respond in a timely matter to customer issues.
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Which of the following is not considered a social media marketing goal??
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Increase customer satisfaction/service
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Why is it important for a company to identify social media marketing goals??
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Driving Traffic
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Being honest is one way for a company to build credibility.?
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True
