Marketing 199 Exam 2 (ENTR105)
93 test answers
Unlock all answers in this set
Unlock answers 93question
Typically the most popular images are those that are carefully planned and staged. True or false.
answer
False
Unlock the answer
question
Which statement is TRUE?
answer
Tagging images with relevant keywords helps users find images easier.
Unlock the answer
question
What is a worry that companies may have about sharing photos?
answer
Trades secrets may be uncovered through the images they share.
Unlock the answer
question
Which of the following DOES NOT describe a photo sharing site?
answer
It lets people buy or license images.
Unlock the answer
question
One of the challenges faced by the Library of Congress was:
answer
Making historical materials easier to find for educational purposes.
Unlock the answer
question
The first photo sharing site was:
answer
Webshots
Unlock the answer
question
Flickr was the first photo sharing site. True or False.
answer
FALSE
Unlock the answer
question
Stock Photography is:
answer
Professional photography produced by agencies or photo libraries.
Unlock the answer
question
Flickr appeals mostly to:
answer
Photographers and those who appreciate high quality artistic photos.
Unlock the answer
question
Which statement is FALSE?
answer
A photo sharing strategy with require a large time commitment.
Unlock the answer
question
Unlike video sharing and other social media tools, target audiences are not as important for photo sharing. True or False.
answer
FALSE.
Unlock the answer
question
Image sharing can help drive web traffic to a website. True or False.
answer
TRUE.
Unlock the answer
question
What is behind the growth in photo sharing?
answer
The growth of smart phones.
Unlock the answer
question
Which photo sharing website was first used by the White House official photographer?
answer
Flickr.
Unlock the answer
question
What did Quantivo learn about targeting groups on LinkedIn?
answer
A groups activity level is more important than its size.
Unlock the answer
question
Why are social networks so useful for businesses that sell to consumers?
answer
They are a great way to find and reach potential customers.
Unlock the answer
question
Orkut is the leading social network in Brazil. True or False.
answer
FALSE.
Unlock the answer
question
Which of the following statements are FALSE?
answer
People on social networks seek out brand relationships.
Unlock the answer
question
Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?
answer
Friendster
Unlock the answer
question
A white label social network can also be called a corporate social network. True or False.
answer
TRUE
Unlock the answer
question
Ryze was the first social network. True or False.
answer
FALSE
Unlock the answer
question
What is a social network site?
answer
An online service where members can establish relationships.
Unlock the answer
question
It is considered a best practice for companies to set up a profile on Facebook. True or False.
answer
FALSE.
Unlock the answer
question
Why should firms consider investing in a presence on larger social networks?
answer
They set social media trends and have the largest audiences.
Unlock the answer
question
Why is the Coca-Cola Facebook page different from other brands?
answer
The company shares administration with the fans.
Unlock the answer
question
How does brand intelligence relate to social networks?
answer
It is a way to access a companies transparency online.
Unlock the answer
question
What social network did not succeed in the U.S. but has been successful in other countries?
answer
Orkut
Unlock the answer
question
Discussion boards are an earlier form of social networks. True or False.
answer
TRUE.
Unlock the answer
question
According to the text, WHICH IS NOT considered a mistake on a LinkedIn profile?
answer
Completing a profile with as much detail as possible.
Unlock the answer
question
One advantage of a white label social network is that:
answer
It can be customized to suit the needs of a particular audience.
Unlock the answer
question
Large social networks are being threatened by niche social networks that cater to specific interests. True or False.
answer
FALSE
Unlock the answer
question
Social networks blur the lines between business and personal life. True or False.
answer
TRUE
Unlock the answer
question
What is the appeal of a private social network for a non-profit?
answer
It provides a means for them to organize a cause without the distractions of a general social network.
Unlock the answer
question
Twitter is ideal at achieving all marketing objectives, with the exception of brand building. True or False.
answer
FALSE.
Unlock the answer
question
Posting links without descriptions are unlikely to generate responses on Twitter. True or False.
answer
TRUE.
Unlock the answer
question
Which statement is FALSE? (Chapter 11)
answer
The quantity of Twitter followers is more important than the quality of the follower profiles.
Unlock the answer
question
What type of tweet category is described as, \"Look What I've Been Doing?\"
answer
Picture tweets
Unlock the answer
question
When marketing on Twitter, brands should:
answer
Focus on relationships
Unlock the answer
question
It is considered best practice for a brand to use its logo as its Twitter avatar. True or False.
answer
FALSE
Unlock the answer
question
The best content a brand can provide on Twitter is:
answer
Interesting, fun, and valuable.
Unlock the answer
question
Why does Twitter require strong writing skills?
answer
It requires a brand to be persuasive and interesting in a very limited number of words.
Unlock the answer
question
What is the most important element of microblogging?
answer
It must be short.
Unlock the answer
question
How does Zappos recognize its Twitter fans?
answer
It sets up Twitter tracking pages on its website.
Unlock the answer
question
Why is Twitter a useful channel for building personas?
answer
The search function allows a marketer to easily study different users and their interests.
Unlock the answer
question
What is one disadvantage of the mass follow strategy?
answer
Most of the users who follow back are mass marketers and spammers and will not see the Tweets
Unlock the answer
question
Odeo was the first micro blogging service. True or False.
answer
FALSE.
Unlock the answer
question
One use of micro blogging is to start a discussion or participate in an existing conversation. True or False.
answer
TRUE
Unlock the answer
question
Micro blogs have become a source of:
answer
News and citizen journalism
Unlock the answer
question
How does Twitter make other social media tools more effective?
answer
It provides a distribution outlet that can reach millions of people.
Unlock the answer
question
The equal ration strategy describes when one follows lots of other profiles and hope they decide to follow back. True or False.
answer
FALSE.
Unlock the answer
question
It is important for a brand to identify to the unique values it can bring to its Twitter followers. True or False.
answer
TRUE.
Unlock the answer
question
What is one element that is universal across micro blogging and social platforms?
answer
Peoples' value and interests.
Unlock the answer
question
What helped foster Digg's transparency?
answer
Its lack of editors
Unlock the answer
question
What is the most important factor in an article's success on a social news site?
answer
The article title.
Unlock the answer
question
The most important skill a moderator can possess is the ability to sniff out a troll. True or False.
answer
FALSE.
Unlock the answer
question
Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites. True or False
answer
FALSE.
Unlock the answer
question
On a discussion forum, a troll is:
answer
Someone who attacks or personally insults other users.
Unlock the answer
question
A Q&A site lets people pose questions and receive answers back from anyone knowledgeable enough to reply. True or False.
answer
TRUE
Unlock the answer
question
Internet discussion forums are a successor to local neighborhood bulletin boards. True or False
answer
TRUE.
Unlock the answer
question
Q&A sites are the oldest form of social media. True or False.
answer
FALSE.
Unlock the answer
question
Why are review sites NOT considered an important tool for social media marketers?
answer
Marketers can't really use review sites as a social channel without risking negative consequences.
Unlock the answer
question
The use of ALL CAPS in a discussion forum is seen as the equivalent of shouting. True or False.
answer
TRUE.
Unlock the answer
question
Which statement is FALSE?
answer
Discussion boards are the youngest of the three types of sites discussed in this chapter.
Unlock the answer
question
An example of a Q&A site is:
answer
Quora
Unlock the answer
question
One defining characteristic of a virtual world is:
answer
It involves a computer based simulated environment.
Unlock the answer
question
Social bookmarking sites have affected the way news is consumed today. True or False.
answer
FALSE.
Unlock the answer
question
A moderator:
answer
Facilitates discussions and enforces forum policies.
Unlock the answer
question
What is a social news site?
answer
A site that lets users submit links to news stories or other web pages to be ranked or displayed.
Unlock the answer
question
Marketers should follow and participate in online discussion forums because:
answer
They can be valuable sources of free product research, market research, and focus groups.
Unlock the answer
question
Which statement is TRUE?
answer
Q&A sites are an effective medium to demonstrate thought, leadership, and expertise.
Unlock the answer
question
The marketing opportunities using location based networks are best for those companies with physical locations. True or False.
answer
TRUE
Unlock the answer
question
An example of a smartphone operating system is:
answer
Symbian
Unlock the answer
question
A smartphone:
answer
Combines the elements of a PDA and a cell phone.
Unlock the answer
question
Location based offers are not an effective way to drive new customers to a business. True or False.
answer
FALSE
Unlock the answer
question
Reading a QR code on a smartphone requires a QR code reader application. True or False.
answer
TRUE
Unlock the answer
question
What is the impact of the growth of smartphones?
answer
More people are accessing social networks with mobile devices
Unlock the answer
question
According to the text, Google expects mobile web traffic to surpass PC traffic by 2013. True or False.
answer
TRUE
Unlock the answer
question
What is one of the trends forecast for mobile computing?
answer
The ability of phones to track a person's daily routine and serve them relevant ads.
Unlock the answer
question
The voice and text messaging tool found on cell phones are examples of one to one communication. True or False.
answer
TRUE
Unlock the answer
question
What is the most popular form of marketing on location based social networks?
answer
Coupons, deals, and discounts.
Unlock the answer
question
The main location based networks are Google and Facebook. True or False.
answer
FALSE
Unlock the answer
question
One of the challenges a branded mobile social network faces is:
answer
It is difficult for the consumers to find.
Unlock the answer
question
Why was the Dunkin' Run app considered successful?
answer
It served a consumer need and wasn't just about marketing.
Unlock the answer
question
Why do some location based social networks include games in their features?
answer
To increase user engagement.
Unlock the answer
question
Why are QR codes appealing to marketers?
answer
They allow a brand to link mobile computing to location-based marketing.
Unlock the answer
question
The two key opportunities for marketers to leverage mobile as part of a social media marketing strategy are mobile websites and location-based social networks. True or False.
answer
FALSE.
Unlock the answer
question
Why are location based social networks such a growth opportunity for marketers?
answer
They show a high level of adoption already, indicating that growth will continue as smartphone adoption increases.
Unlock the answer
question
Farmville is an example of:
answer
A social network game.
Unlock the answer
question
The defining characteristic of a location based social network is:
answer
Users can share their location with friends.
Unlock the answer
