Market Trends Analysis Essay Example

into new international markets. Increasing local food production is considered a significant political priority by the government.

The objective is for Malaysia to transform into a net exporter of food items by 2010, with the precise goal being to raise the yearly export value of agricultural and food products to USD 4.5bn by that time. At present, the annual value stands at USD 1.8bn. To commence agricultural development, the government has designated USD 2.1bn for the duration of 2001-2005. This funding will primarily concentrate on fostering large-scale farming, optimizing land usage, improving agronomic practices, and incorporating contemporary technologies and management in downstream procedures.

Incentives are provided for both local and foreign investments in the agricultural sector. As a startup company, our initial phase will be in the infancy stage, followed by a gradual progression towards the growth stage. Our goal is to reach the growth stage within approximately 18 months of commencing operations. Market profitability and buyer power are important factors to consider. Initially, there may be some buyer pressure as they will be trying Lester's chocolate for the first time.

We will maintain a fair budget for advertising and sales promotion, and we will initially price all chocolate products at an introductory price. The power of our suppliers may initially put pressure on distributors and retailers to introduce our product, but to overcome this, our product must have excellent quality. Our strategy will be to heavily advertise on media first and then rely on consumer demand for our product.