MAR 3023:-3. Retail Marketing and Management :MODULE 3 – Flashcards

Which of the following is an elective course that you can take when completing this certificate? A. Personal Selling (MAR 4400) B. Principles of Logistics (TRA 4203) C. Intro to Marketing (MAR 3023) D.Decision Making and Negotiations (MAR 4643)

How do retailers sell, advertise, and service their products? A.Face-to-face B.Online and over-the-phone C.Through networks of independent representatives D. All of the above

After completing the Retail Marketing and Management certificate you should be able to... A. influence the internet with E-Marketing tactics. B. identify the most profitable retail strategies and how to implement them. C. develop strategic plans to manage major accounts. D. make a supply channel more efficient.

In which of the following courses will students become experts in establishing a relationship with their customers and learning to successfully maintain this connection? A. Customer Relationship Management B. Decision Making and Negotiations C. Sales Management D. Personal Selling

Which industries could benefit from managers with a Retail Marketing and Management certificate? A. Health services industry B. Hotel and restaurant industries C. Travel and tourism industries D. All of the above