MANA2 – Flashcards
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To emphasize an idea in a doc
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put it in a simple sentence
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a paragraph is a visual unit
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signals readers to pause and digest the info it contains
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which sentence illustrates appropriate use of active voice
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The First and National Bank announced they will merge
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When you use parallelism
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infinitives with infinitives and nouns with nouns
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platitude
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a trite or obvious statement that implies a condescending attitude
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the phrase there is
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an expletive
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which of the following is not a correct statement about paragraphs
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they should discuss one to three major topics
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your message will have a confident tone if you
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believe that your decision is based on sound logic
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simple sentence
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used to emphasize a single idea
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which statement about positive language is not true
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mixing negative and positive sentences maintains reader interest
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when citi announced re positioning actions to further reduce expenses
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citi should have created simple and concise sentences to ensure clear communication
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active voice is always good
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the doer of action
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you should use the direct organizational plan when
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are conveying a routine info in which the reader is interested
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recognition notes
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will make others feel jealous
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not a correct statement about paragraphs
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one to three topics
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most effective closing statement for a request message
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i would appreciate receiving your price list by nov 3 so i can plan for a purchase in my december budget
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one adv of the direct organizational plan is that it
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positions major news first
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a request is not nuetral if you
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believe the reader will object to granting your request
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research shows that customers expect a response within
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24hrs
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a goodwill msg
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may be more meanigful as a written note than a phone call
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not to do in a good will msg
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mention a business obj
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to increase the proabability that your request will be granted
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explain how the reader will benefit by doing what you ask
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R U redy to go nw would only be appr workplace IM only of
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the recipient used the abbreviations first
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when asking several spec questions in a direct msg do not
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indirect org plan
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email
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often over used in organizations
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not correct about online customer comm
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allows companies to respond but not to ancipate customer concerns
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your credibility with the reader of a persuasive msg will not be enhanced
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explaining how you the reader will benefit
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you may provide incentive for a promt reply to your persuasive sales msg by
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offering a gift to the first 100 ppl to respond by the due date
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the essence of persuasion is
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overcoming the readers initial resistance
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when the reader will not directly benefit from granting the favor you request your persuasive msg should
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show how someone other than yourself will benefit
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use the direct organazational plan for persuasive msg when
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your proposal is long and complex
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the direct organizational pattern is defined as
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presenting the reccomendation and brief rationale in the first para
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if your claim is not a routine one your persuasive complaint letter should
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include as much supporting evidence as possible
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in a persuasive msg you should always
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emphasize the reader
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advertising and persuasion are diff
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persuasion is more personalized
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unlike a routine claim letter a persuasive claim letter
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uses clear explanations and an app tone
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7 days ago to 9 days ago
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offers a ready excuse for denying the claim
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which of the following is not an effective attention getting technique for a persuaive msg
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using a polite request
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when a cutomers expectaions are not met you will be more successful rebuilding the rela if you
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call the customer or schedule a face to face meeting
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which of the following is classified as an internal bad news announc
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notifying all dpt heads of an immediate budget freeze
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if there is some bad news about your org and your readers have a;ready heard some of this bad news you should
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confirm the news early and offer more info
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one generla guideline for writing a msg saying that you are not granting a routine favor is to
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mention your refusal in the first parag
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the purpose of including both personal and impersonal lang in a bad news msg is to
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associate readers with good news and separate from the bad news
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one reason to avoid refusing a claim in the first para is that you
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may lose the readers good will
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when refusing a favor for a significant other
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offer a buffer before saying no
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email is often used in business for conveying internal bad news and is affective in that it
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allows the sender to determine precise wording
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when you include resale in a letter refusing a customers claim you are doing all these except
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providing an app buffer to cushion the bad news
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when you use the direct organazational plan in a msg refusing a small favor you should
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use a polite buffer and explain your rationale in a few words
