Lady Gaga Harvard Essay Example

not the hard part. The really tough part is adjusting the economics of the show—decreasing the number of available tickets and the ticket prices,” remarked Geiger. Average ticket prices for a 25-concert theater tour would likely vary between $60 and $100 under this option, with Gaga receiving 85% of the net profits and a guarantee. And in order to be ready in time to support Gaga’s upcoming releases, the team would have to pull off a complete production overhaul in a matter of weeks. The rush will negatively impact the costs,’ said Geiger (see Exhibit 10). Option 3: Cancel any tour plans The simplest solution would be to cancel any further touring for the time being. This would prevent the team from incurring further losses beyond the roughly $4 million Gaga had already spent—a welcome thought, as Gaga had also lost money on the Fame Ball tour, and the music industry was notoriously fickle.

Pulling out of a tour would allow Carter and his team to focus instead on launching another few singles from Gaga’s debut album as well as future recordings—although no public announcements had been made, Gaga had spent the past few months working on and recording a new album, The Fame Monster, which would likely be ready for release in the next two to three months. The market performance of those recordings would give team Gaga a clearer picture of what kind of tour they should pursue for Gaga in the future. Carter knew that he had only a few days to make the biggest decision of Gaga’s nascent career. What was the best option?