ITM 220 Ch. 10
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Karl Marx defined ________ as the investment of resources for future profit.
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Capital
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Businesses can use social media to promote social issues; when this results in profit for the business, this process is called _________________.
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Cause Marketing
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is data about relationships.
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Connection data
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is user-generated content and the responses to that content contributed by other users.
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Content data
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is the series of activities before, during, or after a sale with the goal of increasing customer satisfaction.
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Customer service
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is outsourcing a task to a large number of users.
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Crowdsourcing
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a content structure that has emerged from the processing of many user tags.
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Folksonomy
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is a user-created tag that adds the prefix # to a word.
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Hashtag
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is the investment inhuman knowledge and skills for future profit.
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Human capital
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is collecting and responding to customer-generated content that is either positive or negative.
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Social media listening
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content that combines data from two or more web services.
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Mashup
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is an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.
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Mutinous movement
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is the process of sharing data about a product or service with the objective to improve awareness and sales.
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Promotion
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Reward systems help convert customers into ___________-those who promote for you.
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Prosumer
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is a document that an organization posts to solicit bids from potential vendors.
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Request for proposals (RFP)
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The most traditional method of measuring costs and benefits is _______________, which is the amount earned by an investment as a percentage.
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Return on investment (ROI)
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is the investment in social relations with the expectation of returns in the marketplace.
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Social capital
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Connection data is a clunky term; most social media sites use a related term,___________, which is a mapping that depicts the relationships among connected people.
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Social graph
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are Web apps that support the creation and sharing of user-generated content.
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Social media
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supports the two activities in the social media process: creating and sharing user-generated content.
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Social media information system
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is a statement that delineates employees' rights and responsibilities.
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Social media policy
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Social media on mobile devices, sometimes referred to as_________, coupled with location-based marketing and wearable devices are sure to be in the news for the next 10 years.
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SoMo
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To an organization, the ______________ is the likelihood that the entity (person or other organization) in the relationship will do something that benefits the organization.
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Strength of a relationship
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is a keyword or term given to a piece of data by its creator.
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Tag
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refers to investments into resources such as factories, machines, manufacturing equipment, and the like.
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Traditional capital
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means content contributed by non-employee users, is the essence of social media relationships.
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User-generated content
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While most content is routine, occasionally it erupts and goes _______ -becoming extremely popular in a short time.
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Viral
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THE INTERNET'S SECOND GENERATION
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Web 2.0
