Italian Fashion and Culture (Not Finished) – Flashcards
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One of the most important factors in the growth of the Florentine economy leading up to the Renaissance was: (Quiz 2)
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The economic freedom and social mobility of Florentine society
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Scholars agree that Florentine guilds were more restrictive than their counterparts in other countries. (Quiz 2)
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False
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The Florentine system of finance provided capital that allowed workers to move into the class of entrepreneurs. (Quiz 2)
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True
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The Florentine cloth trade in the fourteenth century was based on the local cultivation of high quality wool fiber. (Quiz 2)
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False
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Merchants from the Calimala and Arte della Lana guilds were able to arrange credit and so to finance the production and marketing chain, which contributed to their success. (Quiz 2)
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True
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Cloth production in Florence from the fourteenth to the sixteenth century was organized in a vertical production scheme, in which individual entrepreneurs owned the production facilities for all steps in the cloth making process. (Quiz 2)
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False
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The source of inspiration for Fortuny was: (Quiz 3)
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Venetian art of the fifteenth and sixteenth centuries, Classical Greek art, The work of Richard Wagner, and Arabic Culture
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Fortuny identified closely with the leading artistic movements of his time such as Impressionism. (Quiz 3)
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False
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Fortuny learned to sew at a young age and dreamed of becoming a couturiere. (Quiz 3)
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False
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Mariano Fortuny was born into an artistic family in: (Quiz 3)
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Granada
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Although he was best known for his textiles, Mariano Fortuny was also a talented lighting designer. (Quiz 3)
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True
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Fortuny's first foray into fashion was the Delphos dress designed in 1906. (Quiz 3)
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False
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-The Gucci company began as manufacturers of: (Quiz 4)
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Suitcases
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-Guccio Gucci organized his Florentine workshop so that one artisan was responsible for assembling an entire article from start to finish. (Quiz 4)
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True
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-The iconic Gucci product that was originally designed as a gift for the Princess Grace of Monaco was: (Quiz 4)
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The Flora Scarf
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-After the Second World War, Gucci opened it's first store outside of it's hometown of Florence in Via della Condatta in Rome. (Quiz 4)
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True
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-The last member of the Gucci family lost ownership of the company in: (Quiz 4)
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The 1990's
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-The current owner of the Gucci company is: (Quiz 4)
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Kering
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The famous Rainbow Wedge, symbol of the Ferragamo company, was created...... (Quiz 5)
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False
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Salvatore Ferragamo was born into a family of shoemakers from Florence. (Quiz 5)
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False
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In 1936 Ferragamo opened his shop in Florence's famed Palazzo Spini Feroni. (Quiz 5)
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True
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The most important consideration for Ferragamo in his shoe making was: (Quiz 5)
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The comfort and fit of the shoe
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In 1947 Ferragamo wins the Nieman Marcus Award for his Stiletto heels. (Quiz 5)
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False
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In 2006 the Ferragamo company was acquired by LVMH. (Quiz 5)
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False
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-The National Fashion Board (Ente Nazionale della Moda), which sought to industrialize fashion production, was founded in 1935 in the city of: (Quiz 6)
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Turin
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-The autarky campaign, which called on Italian citizens to become self sufficient was due to: (Quiz 6)
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Mussolini's rejection of foreign fashions
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-The fascist regime of Benito Mussolini empowered women, encouraging them to emerge from their domestic roles and to participate fully in all spheres of social, economic and political life. (Quiz 6)
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False
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-Mussolini sought to modernize and untie Italians under Fascist ideology by: (Quiz 6)
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Physical training, Massive use of propaganda, and Prescribing uniforms for different sectors of society
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-During the period of autarky, shortages of traditional textile fibers led to the use of fiber derived from milk called: (Quiz 6)
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Lanital
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-The Fascist regime organized holiday summer camps primarily as a social service to families who could not afford a vacation for their children. (Quiz 6)
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False
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-Italian fashion houses in the post war period were assisted with financing and promotion by: (Quiz 7)
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The Marshall Plan
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-The first international collective fashion show organized by Giovanni Battista Giorgini took place on February 12th, 1951 in the Sala Bianca of the Pitti Palace in Florence. (Quiz 7)
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False
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-None of the Italian fashion designers who participated in Giorgini's 1951 show in Florence were known to American department stores or journalists previous to that event. (Quiz 7)
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False
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-Italy was able to challenge Parisian fashion hegemony because: (Quiz 7)
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Italian fashion was less expensive, Italian women had become used to using local dressmakers during the war, and Italy excelled at making everyday and resort wear for the new, casual lifestyle
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-Italy emerged from the war with a well-developed industrial apparel manufacturing system that had been spared bombing during the war. (Quiz 7)
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False
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-"The Myth of Continuity" was a marketing message suggesting that contemporary Italian fashion descended directly from the Renaissance. (Quiz 7)
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True
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-Many American actresses coming to film in Rome during the postwar period were strongly influenced by Roman courtiers. (Quiz 8)
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True
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-The Fontana sisters are a good example of Roman aristocrats that turned their hands to fashion design after World War II. (Quiz 8)
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False
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-Emilio Shuberth was not only important for his own work as a courtier, but also for his role in mentoring a young Giorgio Armani. (Quiz 8)
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False
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-"The Titled Glamour Girl of Italian Designers" was: (Quiz 8)
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Simonetta Colanna de Cesaró
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-"Boutique" fashion in this period was: (Quiz 8)
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High quality ready to wear
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-The Fendi "Baguette" bag was created by: (Quiz 8)
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Silvia Venturini Fendi
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-In 1972 a group of designers led by Ta and Rosita Missoni and Walter Albini, decided to show in Milan rather than Florence. (Quiz 9)
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False
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-Famous for her spare elegant style, this designer began creating dresses for herself and her friends when her divorce left her unable to afford the Parisian couture she had patronized during her marriage. (Quiz 9)
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Mila Schon
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-Gianni Versace was the first Italian designer to open an office in Hollywood to court the stars. (Quiz 9)
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False
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-Known as the "architect of fashion," this designer won the Golden Thimble award for his work with Dior. (Quiz 9)
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Gianfranco Ferré
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-Mario and Martino Prada started the Prada label in 1913, producing handbags, shoes, trunks, and suitcases. (Quiz 9)
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False
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-In 1973, This designer presented on the catwalk for the first time the unstructured jacket (shirt jacket) that was to be so important in the future of Italian fashion. (Quiz 9)
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Walter Albini
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Palazzo Pajamas were first created by Emilio Pucci. (Quiz 10)
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False
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Emilio Pucci was born the Marchese di Barsento in Naples. (Quiz 10)
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True
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Pucci's first haute couture collection "Reigning Beauties" was dedicated to: (Quiz 10)
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Jacqueline Kennedy Onassis
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Pucci worked closely with textile manufacturers to develop: (Quiz 10)
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Silk jersey, shantung nylon-blend stretch fabric, and chiffon jersey
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This actress loved Pucci so much she chose to be buried in a Pucci outfit: (Quiz 10)
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Marilyn Monroe
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The Pucci company is currently owned by: (Quiz 10)
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LVMH
