ISYS 209 ch 10,11,12 – Flashcards
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Which of the following best defines m-commerce?
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The use of handheld wireless devices for purchasing goods and services from any location
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Which of the following statements about e-commerce and business-to-business transactions is true?
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If even just a portion of inter-firm trade were automated, and parts of the entire procurement process assisted by the Internet, literally trillions of dollars might be released for more productive uses.
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Which of the following is not one of the early key decision areas when building an e-commerce presence?
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The manager should not consider the demands of the customers at this point in order to focus on the planning process.
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Google Apps, Photobucket.com, and Dropbox all provide Web 2.0 applications such as photo sharing, video sharing, and user-generated content as services. Google Apps, Photobucket.com, and Dropbox are all examples of which e-commerce business model?
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A service provider
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Which of the following best describes long tail marketing?
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Long tail marketing refers to the ability of firms to profitably market goods to very small online audiences, largely because of the lower costs of reaching very small market segments (people who fall into the long tail ends of a Bell curve).
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Which of the following best describes the affiliate revenue model?
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In the affiliate revenue model, Web sites send visitors to other Web sites in return for a referral fee or percentage of the revenue from any resulting sales.
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__________ are independently owned third-party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing.
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Exchanges
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__________ is especially well suited for location-based applications, such as finding local hotels and restaurants, monitoring local traffic and weather, and providing personalized location-based marketing.
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M-commerce
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Which of the following is true of the effect of information density in e-commerce markets?
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It increases the price transparency for consumers.
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Which of the following is true of the effect of the universal technical standards of the Internet and e-commerce on customers?
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It reduces the search costs.
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What type of e-commerce presence includes newsletter, update, and sales activities?
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E-mail
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Which of the following is true of the effect of the ubiquitous nature of Internet on e-commerce?
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It reduces transaction costs for a customer.
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Which of the following best describes an e-tailer business model?
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An e-tailer sells physical products directly to consumers or to individual businesses.
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Which of the following statements about the "wisdom of crowds" and crowdsourcing is true?
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Crowdsourcing utilizing the "wisdom of crowds" helps companies learn from customers in order to improve product offerings and increase customer value.
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Which of the following best describes behavioral targeting?
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Behavioral targeting refers to the tracking of the clickstreams (the history of clicking behavior) of individuals across multiple Web sites for the purpose of understanding their interests and intentions, and exposing them to advertisements that are uniquely suited to their interests.
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Which of the following statements is true of a geoinformation service?
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Wikitude.me is an example of a geoinformation service.
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Which of the following best defines an electronic data interchange (EDI)?
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An electronic data interchange (EDI) enables the computer-to-computer exchange between two organizations of standard transactions such as invoices, bills of lading, shipment schedules, and purchase orders.
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Web sites collect data on visitor browser activity and store it in a database. They can collect specific pages visited on a particular site, the time spent on each page of the site, the types of pages visited, and what the visitors purchased. Firms then analyze this information about customer interests and behavior to develop precise profiles of existing and potential customers. Which of the following does the scenario illustrate?
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Behavioral targeting
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Which of the following statements is true of a geosocial service?
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It can tell a person where his/her friends are meeting.
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Which of the following is true of digital goods?
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The cost of producing the original first unit of a digital good is nearly the total cost of the product.
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Which of the following statements about e-commerce and business-to-business transactions is true?
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B2B e-commerce creates efficiencies by enabling companies to locate suppliers, solicit bids, place orders, and track shipments in transit electronically.
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Which of the following best describes the free/freemium revenue model?
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In the free/freemium revenue model, firms offer basic services or content for free, while charging a premium for advanced or special features.
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EBay is an example of a _________________ electronic commerce category.
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C2C
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BarnsandNoble.com is an example of A _________________ electronic commerce category.
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B2C
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Which of the following statements about e-commerce and business-to-business transactions is true?
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If even just a portion of inter-firm trade were automated, and parts of the entire procurement process assisted by the Internet, literally trillions of dollars might be released for more productive uses.
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Which of the following statements about e-commerce and business-to-business transactions is true?
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B2B e-commerce creates efficiencies by enabling companies to locate suppliers, solicit bids, place orders, and track shipments in transit electronically.
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Which of the following dimensions of e-commerce technology illustrates that Internet is available at work, at home, and elsewhere via desktop and mobile services?
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Ubiquity
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Which of the following statements about e-commerce and business-to-business transactions is true?
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If even just a portion of inter-firm trade were automated, and parts of the entire procurement process assisted by the Internet, literally trillions of dollars might be released for more productive uses.
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Which of the following statements about e-commerce and business-to-business transactions is true?
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B2B e-commerce creates efficiencies by enabling companies to locate suppliers, solicit bids, place orders, and track shipments in transit electronically.
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As Mike explains to? Valerie, which of the following is a significant risk of using social? media?
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loss of privacy
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According to the information presented in this? video, organizations have options for responding to problematic? user-generated social media content that include all of the follow EXCEPT? _____.
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changing it
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In this video? dramatization, Valerie describes organizational guidelines for all of the following social media behaviors EXCEPT? _____.
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abstain
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According to the information presented by one of the characters in this? video, which of the following describes the refrain guideline of social media? behavior?
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Don't use company resources such as? logos, photos, company? email, and so? on, unless you have permission to use them.
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According to? Valerie, which of the following describes the identify guideline of social media? behavior?
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Make sure you clarify if views are personal or if they represent a company.
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In? 2015, __________ million Americans purchased something online.
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171
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E-commerce began in? ________ when Netscape earned their first online advertisement from a major corporation.
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1995
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Among the eight unique features of? e-commerce, which is related to the ability to interact with web technology? everywhere?
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Ubiquity
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Among the eight unique features of? e-commerce, which is related to a consumer being engaged with an immersive multimedia? experience?
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Richness
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The benefit of a consumer being able to look online to find a variety of different prices for the same product is called? ___________________.
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price transparency
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The benefit of a consumer being able to look online to determine the actual cost a business pays for products is called? ________________
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cost transparency
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If two people are trading coins and one has far more knowledge about the hobby than the? other, this is called? _________________.
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information asymmetry
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The San Francisco Giants sell tickets based on? ____________, where the prices often change based on demand and other variables.
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dynamic pricing
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Which of the following businesses uses the content provider Internet business? model?
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iTunes
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E-commerce business models
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pg 354
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Which of the following businesses uses the portal Internet business? model?
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Google
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Twitter and Facebook are both examples of the? _____________ Internet Business Model.
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Community provider
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Micropayment systems allow for high? volume, low cost transactions. ? __________ is considered the largest micropayment system in the world.
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Apple
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Paying an online journal a monthly fee for access to its content is called the? __________ model.
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subscription revenue
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Sending customers to a website for a referral fee is called the? _____________ model.
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affiliate revenue
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Businesses retailing products and services directly via the Internet to individual consumers best describes? ________.
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B2C electronic commerce
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Which is eBay an example? of?
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C2C electronic commerce
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Which of the following statements is FALSE regarding? Pandora's Internet business? model?
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Pandora attracted new users by allowing them to download music for free.
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The social commerce feature that includes a stream of events to create a history for friends to view? is/are called? ______________.
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timelines
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The social commerce feature that enables a consumer to log into sites through Facebook is called a? ___________________.
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Social? sign-on
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?________ refers to the tracking of individuals on thousands of websites for the purpose of understanding their interests and intentions.
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Behavioral targeting
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Which of the following is FALSE about Electronic Data Interchange? (EDI)?
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EDI is a larger firm using a secure website to link to its suppliers and other key business partners.
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Tools that record customer activities at websites and store them in a log for further analysis are called? ________.
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clickstream tracking tools
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Kickstarter.com is a popular? _______________ site where? start-up companies' ideas are presented to perspective investors.
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crowdsourcing
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?________ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing.
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Geo information
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Which is NOT one of the phases in the timeline for the development of an? e-commerce presence?
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Mobile implementation
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Group decision-support systems promote a collaborative atmosphere by __________.
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ensuring the anonymity of the participants of the meeting
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Which of the following best describes case-based reasoning?
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Case-based reasoning (CBR) is artificial intelligence technology that represents knowledge as a database of cases and solutions.
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Which of the following statements best describes structured decisions?
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Structured decisions are repetitive and routine decisions that are handled procedurally.
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__________ is the use of data mining techniques, historical data, and assumptions about future conditions to predict outcomes of events, such as the probability a customer will respond to an offer or purchase a specific product.
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Predictive analytics
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___________________ is a software technology for expressing knowledge in the form of rules that use approximate values.
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Fuzzy logic
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Which of the following best describes enterprise content management systems?
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Enterprise content management systems help organizations manage both structured and semistructured knowledge, and they have capabilities or knowledge capture, storage, retrieval, distribution, and preservation to help firms improve their business processes and decisions.
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Identify the statement that best describes unstructured decisions.
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Unstructured decisions are nonroutine, and there is no agreed-on procedure for making them.
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A __________ is an interactive computer-based system for facilitating the solution of unstructured problems by a set of decision makers working together as a team in the same location or in different locations.
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group decision-support system
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Which of the following stages of the decision-making process involves discovering, identifying, and understanding the problems occurring in the organization?
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The intelligence stage
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__________ include corporate repositories of documents, reports, presentations, and best practices, as well as capabilities for collecting and organizing semistructured knowledge such as email.
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Enterprise content management systems
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The __________ method is a framework for operationalizing a firm's strategic plan by focusing on measurable outcomes based on for dimensions of a firm's performance.
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balanced scorecard
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Which of the following addresses the problem that arises when the appropriate knowledge is not in the form of a digital document but instead resides in the memory of individual experts in a firm?
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Knowledge network systems
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__________ provide an online directory of corporate experts and their profiles, with details about their job experience, projects, publications, and educational degrees.
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Knowledge network systems
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Which of the following is typically a feature of group decision-support systems?
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The use of meeting software to collect, store, and rank ideas
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Which of the following best describes a genetic algorithm?
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A genetic algorithm is a problem-solving method that promotes the evolution of solutions to specified problems using the model of living organisms adapting to their environment.
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Which of the following best describes group decision support systems (GDSS)?
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Group decision-support systems (GDSS) are interactive computer-based systems to facilitate the solution to unstructured problems by a set of decision makers working together as a group.
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__________ provide tools for the management, delivery, tracking, and assessment of various types of employee learning and training.
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Learning management systems
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Production reports, parameterized reports, dashboards/scorecards, ad hoc query/search/report creation, drill down, and forecasts, scenarios, and models are examples of __________.
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BI analytic functionalities
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__________ can describe a particular process or phenomenon linguistically and then represent that description in a small number of flexible rules. Organizations can use this intelligent technique to create software systems that capture tacit knowledge where there is linguistic ambiguity.
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Fuzzy logic
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Which of the following is typically true of the types of decisions in an organization?
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Middle management faces more structured decision scenarios but its decisions may include unstructured components.
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Jaden is the CEO of Chat Rack (CR), a California-based company. CR's main area of focus is the development of Instant Messaging (IM) tools for organizations. After considerable success in the United States, Jaden is contemplating entering the Asian market. He consults Marsha, the marketing manager, and asks her to come up with a marketing plan. Bill, a customer care executive, considers the move to be a sure failure since CR's IM tools face repeated complaints. Cathy, one of the 25 customer care representatives in CR, handles at least 50 customer complaints every day. Which of the following represents an unstructured decision in this scenario?
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Jaden's interest to expand business into the Asian market
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How do group decision-support systems facilitate increased productivity along with increased meeting size?
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By allowing individuals in the meeting to contribute simultaneously
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Which of the following best describes business intelligence?
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Business intelligence (BI) is a term used by hardware and software vendors and information technology consultants to describe the infrastructure for warehousing, integrating, reporting, and analyzing data that comes from the business environment, including big data.
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__________ consists of computer-based systems (both hardware and software) that attempt to emulate human behavior.
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Artificial intelligence (AI)
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Integrating the information streams produced by a firm into a single, coherent enterprise-wide set of data, and then, using modeling, statistical analysis tools, and data mining tools to make sense out of all these data so that managers can make better decisions and better plans describes the functions of __________.
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business intelligence (BI) and business analytics (BA)
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The stage of the? decision-making process where identifying and exploring potential solutions takes place is in the? ____________ phase.
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Design
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The quality dimension of the? decision-making process that addresses the ability to articulate the solution is called the? ____________ dimension.
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Coherence
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The quality dimension of the? decision-making process that addresses the resources of affected parties is called the? __________ dimension.
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Speed
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Which of the following BEST describes a pivot? table?
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A spreadsheet tool that displays two or more dimensions of data in a convenient format.
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Business intelligence? (BI) differs from Business analytics? (BA) because BA focuses more on? ___________________________.
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tools and techniques for analyzing data
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Which is an essential component in the capability of GDSS to contribute to a collaborative? environment?
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Guarantees user anonymity
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Stakeholder identification and analysis tools in a? GDSS:
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provide structured methods for evaluating ideas.
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_________________ reports allow users to enter several variables? (i.e., region and? date) to produce a decision making report.
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Parameterized
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______________ analytics has been used by companies like FedEx to determine the impact of price changes on sales.
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Predictive
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Some healthcare facilities create maps to visually show where health risks like RSV are concentrated. This is an example of a? ______________ information system.
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geographic
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The balanced scorecard method is based on? __________ dimensions of a? firm's performance.
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four
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Which of the following is NOT a step in how? case-based reasoning? works?
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The system asks the user additional questions to expand the database search.
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The purpose of? a/an _________ system is to capture best practice solutions and program them into a set of rules in a software program.
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expert
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_______________ are unique because the technology is based on the human brain and focuses on pattern recognition from large data sets.
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Neural Networks
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_______________ work by creating a binary strings? (e.g., 0s and? 1s) to find optimal solutions based on a large number of possibilities.
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Genetic algorithms
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Software programs that help with repetitive and predictable tasks? (i.e., Apples? Siri) are called? a/an ___________________.
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intelligent agent
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Organizations have institutional knowledge that needs to be? stored, transferred, and applied as part of a? _______________ strategy.
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knowledge management
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If a business? doesn't have a full time training? staff, they can turn to MOOCs which stands for? _____________________.
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massive open online courses
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?Disney's Epcot Center has? ______________ systems that use interactive graphics software to simulate? real-life experiences to both entertain and educate visitors.
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virtual reality
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Which of the following statements does NOT apply to how Procter? & Gamble? (P) used intelligent agent technology to make its supply chain more? efficient?
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The intelligent agents searched for information on the Internet.
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Knowledge that already exists inside a firm in the form of formal reports or presentations is categorized as? ________.
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structured knowledge
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Knowledge that resides in the minds of employees that has NOT been documented is called? ________.
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tacit knowledge
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?A(n) ________ system has capabilities for? classifying, organizing, and managing knowledge and making it available throughout the enterprise
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enterprise content management
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Which of the following is a popular social bookmarking? site?
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Delicious
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Fuzzy? logic, expert? systems, and? case-based reasoning are all? _______ used with decision making.
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intelligent techniques
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According to the information presented in this? video, determining how many workers are needed to produce? 1,000 units of a product in a given work week is an example of? a(n) _____.
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structured decision
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In this? video, Katie describes a decision that can be made by following a predetermined set of steps. According to? Leila, this type of decision most often is made at the? _____ level of an organization.
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operational
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According to? Leila, which types of decisions are made at the executive level of an? organization?
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unstructured
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According to the information presented in this? video, a? company's decision to introduce a new product is an example of? _____ decision making.
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unstructured
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A? company's marketing managers meet to create a new marketing plan. According to? Leila, this is an example of? _____ decision making.
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semistructured
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Which of the following best describes an object-oriented development methodology for modeling and designing systems?
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An object-oriented development methodology is an approach to systems development that uses the object as the basic unit of systems analysis and design.
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Which of the following is true of an application software package?
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An application software package is evaluated based on a Request for Proposal submitted to a packaged-software vendor.
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Which project management aspect defines which work is and is not included in a project?
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Scope
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Which of the following statements is true about the dimensions of project risk?
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A project's level of risk rises if the project team and the information system staff lack the required technical expertise.
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Which of the following is true of end-user development?
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It poses organizational risks due to inadequate control over data that is outside traditional information systems.
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__________ details how a system will meet the information requirements as determined by the systems analysis.
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Systems design
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The primary tool for structured analysis that graphically illustrates a system's component processes and the flow of data between them is called __________.
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a data flow diagram (DFD)
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_________________ is the most popular project management software program on the market.
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Microsoft Project
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Which of the following is true of an application software package?
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An application software package is evaluated based on a Request for Proposal submitted to a packaged-software vendor.
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System documentation showing each level of design, the relationship among levels, and the overall place in the design structure is called __________.
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the structure chart
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Which of the following best describes a structured methodology for modeling and designing systems?
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A structured methodology means that the techniques are carefully drawn up, step by step with each step building on a previous one.
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Which of the following can be used to evaluate alternative system projects once the overall direction of systems development is determined?
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Portfolio analysis
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Which of the following statements is true about managing project risk?
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The level of project risk increases with the project size.
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An __________ contains a statement of corporate goals and specifies how information technology will support the attainment of those goals.
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information systems plan
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The PERT chart stands for _________________.
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Program Evaluation and Review Technique
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String Inc. is a software development firm that specializes in information systems. The firm receives a contract to create an information system for one of its clients. Which of the following indicates that String is using the systems life cycle methodology when building the information system?
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String uses a phased approach to create the information system in distinctly different stages.
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A __________ will best help management determine the optimal mix of investment risk and reward for their firms, balancing riskier high-reward projects with safer lower-reward ones.
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portfolio analysis
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__________ includes changes in hardware, software, documentation, or procedures to a production system to correct errors, meet new requirements, or improve processing efficiency.
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Maintenance
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The systems development project management team of Z-Gadgets has determined the overall direction of systems development and has evaluated the alternative system projects. Now it is in the process of selecting projects where many criteria must be considered. Which of the following will best help Z-Gadgets to select projects with multiple criteria?
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A scoring model
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An approach to systems development that uses the object as the basic unit of systems analysis and design is called __________.
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object-oriented development methodology
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A __________________ chart graphically depicts project tasks and their interrelationships.
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PERT
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A __________ chart visually represents timing and duration of project tasks.
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Gantt
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String Inc. is a software development firm that specializes in information systems. The firm receives a contract to create an information system for one of its clients. Which of the following indicates that String is using the prototyping approach?
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String initially creates a demo application and then adds more functionality based on user feedback.
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Conducting a feasibility study and establishing the information requirements are part of which stage of the systems development process?
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Systems analysis
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Systems analysis is best described by which of the following?
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Systems analysis is the analysis of a problem that the organization will try to solve with an information system.
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Which of the following alternative methods for building information systems can be called an iterative process?
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Prototyping
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As? Justine, Chris, and Brian discuss a new inventory tracking? system, Chris describes their study that included consideration of which three dimensions of? feasibility?
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financial, technical, and organizational feasibility
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According to? Chris, which of the following is the primary concern regarding organizational? feasibility?
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determining if key stakeholders are in favor of updating the system
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In this? video, Chris describes which acquisition strategy that would require them to standardize some of their business? processes?
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Purchase an existing inventory tracking system.
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According to the information presented in this? video, in a? _____ conversion, the new system runs alongside the old one until it becomes fully operational.
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parallel
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As Brian points? out, a? _____ conversion is the riskiest because the new system completely replaces the old one on an appointed day.
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direct cutover
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The testing process that focuses on individual computer programs is called? _________________.
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unit testing
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The plan for unit? testing, system? testing, and acceptance testing is called? ____________.
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a test plan
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Implementing a new system into an organization module by module is called a? ____________.
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phased approach
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The most bold and risky implementation strategy is the? _______________ approach.
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direct cutover strategy
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The? ___________________ is the most commonly used methodology for building information systems.
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systems development life cycle? (SDLC)
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?A/an ________________________ is a document provided to potential external vendors allowing the vendor to compete with a proposal.
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request for proposal? (RFP)
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In the Girl Scouts? case, they? _______________ the project to Accenture and Hybris as opposed to building the system internally.
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outsourced
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Given the variety of devices individuals use to visit websites? (i.e., desktops,? tablets, and? smartphones), _____________ web design enables a website to change automatically to fit a device.
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responsive
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?A(n) __________ app such as Kindle is specifically designed to run on a specific platform and device.
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native
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In a dataflow diagram? (DFD), a(n)? ___________ portrays the transformation of data.
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rounded box
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In a dataflow diagram? (DFD), a/an? ___________ represent data stores.
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open rectangle
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A? ___________ chart is a? top-down chart that orients the project in terms of levels of? design, and its relationship among levels
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Structure
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An entire information system is broken down into its subsystems by? using:
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high-level data flow diagrams.
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Object-oriented modeling is based on which? concepts?
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Class and inheritance
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Which of the following is a correct characteristic of Object Oriented? development?
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It is more iterative and incremental.
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?Object-oriented development could potentially reduce the time and cost of writing software? because:
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objects are reusable.
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A systems building approach in which the system is developed as successive? versions, each version reflecting requirements more? accurately, is described to be? ________.
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iterative
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The acronym CASE stands for? _______________________, which provides software tools to automate the systems design process.
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computer-aided software engineering
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Flappy bird is? (was) considered a? ____________ because it has specific functionalities for mobile devices and accesses data through the Internet.
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mobile web app
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From the Girl Scout cookie? case, the benefit of lowering increased sales is an example of a? ______ benefit.
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tangible
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Which of the following is NOT a section in an information systems? plan?
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Business information needs
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Which of the following is NOT defined in the management strategy section of an information systems? plan?
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Firm's strategic plan
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When a project is high risk and has the potential for high? benefits, the company should categorize it as? ________.
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cautiously examine
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When systems are created? rapidly, without a formal development? methodology:
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testing and documentation may be inadequate.
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In which type of systems building are the development stages organized so that tasks in one stage are completed before the tasks in the next stage? begin?
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Traditional
