ISM3011 – Flashcards

Unlock all answers in this set

Unlock answers
question
App Stores
answer
Another reason fueling the boom in fast-growing technology services is _____, which, when done right, can virally spread awareness of a firm with little conventional ad spending.
question
Competitive Advantage
answer
A firm's financial performance that consistently outperforms its industry's peers is known as _____.
question
Technological improvements can be copied by rivals, leading to a profit-eroding arms race.
answer
Which of the following statements about technology competition is true?
question
Performing the same tasks better than rivals perform them
answer
Operational effectiveness refers to:
question
Strategic positioning
answer
_____ refers to performing different tasks than rivals or the same tasks in a different way.
question
Excess inventory
answer
In retail in general and fashion in particular, having _____ is considered the kiss of death.
question
Point of sale systems
answer
_____ are critical for capturing sales data, and are usually linked to systems which manager a firm's inventory.
question
Vertically integrated
answer
As the world's largest chain of coffee houses, Starbucks sources most of its raw materials such as coffee beans and vegetables from suppliers owned by it. It also holds equal or majority stakes in most of the foreign direct investment it carries out in other countries to set up franchisee coffee shops. Based on this information, Starbucks can be said to be:
question
An information system
answer
_____ represents an integrated solution that combines hardware, software, data, procedures, and the people who interact with and are impacted by the system.
question
Spreading productions facilities across the globe
answer
Factors such as weather, natural disaster, terrorism, labor strife, or political unrest can shut down a firm's operations. Which of the following is one of the measures taken by firms to hedge such risks?
question
Scalable
answer
Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are more _____.
question
Offering a near-limitless selection of products or services
answer
The long tail is a phenomenon whereby firms can make money by
question
Customers are attracted to the stores which offer a larger selection of titles
answer
While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:
question
Monitors trends among customers to personalize an individual customer's experience
answer
Collaborative filtering is a classification of software that:
question
Nearly limitless selection allows Internet retailers to leverage the long tail
answer
Which of the following statements is true about retailing?
question
Customers buy more products as they become cheaper
answer
One of the implications of price elasticity of technology products is that:
question
Linear problems
answer
Which of the following problems is least likely to be solved through grid computing?
question
Initially underperforming incumbents, over time, their performance attributes improve to the point where they invade established markets
answer
Which of the following is true of disruptive technologies?
question
They primarily focus on the bottom line
answer
Big firms fail to see disruptive innovations as a threat because:
question
Disposal and recycling partners must be audited with the same vigor as suppliers and other partners
answer
Based on the author's take on e-waste management, a manager would do well to learn that:
question
The three pillars of Amazon's business are large selection, convenience, and lower prices
answer
Which of the following is true of Amazon?
question
Cookie
answer
A(n) _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.
question
Snack chip manufacturing
answer
Which of the following products or services is not subject to network effects?
question
Staying power
answer
Which of the following factors represents one of the sources of value derived from network effects?
question
Allowing other firms to contribute to its platform
answer
A firm can spend no money and time, yet expect to enhance its offerings, by:
question
Leveraging a firm's customers to promote a product or service
answer
Viral promotion involves:
question
User's collaboratively working to create content, products, and services
answer
Peer production refers to:
question
Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media
answer
Which of the following statements holds true for electronic social networks?
question
Long tail
answer
_____ refers to a phenomenon whereby firms can make money by offering a near-limitless selection.
question
Purchase of iPhone application Tweetie
answer
Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?
question
Corporate microblogging services
answer
Salesforce.com's Chatter and Microsoft's Yammer are all examples of:
question
Open source software
answer
Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.
question
Content delivery networks
answer
Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:
question
It refers to a collection of computing resources available for access over the Internet
answer
Which of the following statements is true of the term "cloud"?
question
word of mouth
answer
_____ is considered to be the most persuasive and valuable method of promoting products and services.
question
Hardware, operating system, application, user
answer
If a computer system can be equated to a layered cake, which of the following combinations represents the computer system in the bottom-to-top order?
question
The marginal cost to produce an additional copy of a software product is effectively zero
answer
The software business is extremely profitable compared to the hardware business because:
question
Ability to be easily expanded to manage workload increases
answer
The scalability of a software product is defined as the:
question
Platform as a service
answer
Which of the following refers to a variant of utility computing where vendors provide the operating system and supporting software like database management systems but where client firms write their own code?
question
Virtualization software
answer
A server running _____ can create smaller compartments in memory that each behave as a separate computer with its own operating system and resources.
question
Virtual desktops
answer
_____ allow(s) a server to run what amounts to a copy of a PC—OS, applications, and all—and simply deliver an image of what's executing to the remote device.
question
Business intelligence
answer
_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.
question
Imperfect imitability
answer
Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?
question
Legacy systems
answer
_____ refer to older information systems that are often incompatible with other systems, technologies, and ways of conducting business.
question
Ad hoc reporting tools
answer
_____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.
question
Dashboard
answer
A(n) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.
question
Online analytical processing
answer
_____ is a method of querying and reporting that takes data from standard relational databases, calculates and summarizes the data, and then stores the data in a special database called a data cube.
question
Market basket analysis
answer
Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:
question
Turning inputs into products or services
answer
As one of the primary components of the value chain, operations involves:
question
Product uniqueness
answer
Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.
question
Product uniqueness
answer
Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.
question
Product uniqueness
answer
Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New