ISM3011 – Flashcards
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App Stores
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Another reason fueling the boom in fast-growing technology services is _____, which, when done right, can virally spread awareness of a firm with little conventional ad spending.
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Competitive Advantage
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A firm's financial performance that consistently outperforms its industry's peers is known as _____.
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Technological improvements can be copied by rivals, leading to a profit-eroding arms race.
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Which of the following statements about technology competition is true?
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Performing the same tasks better than rivals perform them
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Operational effectiveness refers to:
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Strategic positioning
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_____ refers to performing different tasks than rivals or the same tasks in a different way.
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Excess inventory
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In retail in general and fashion in particular, having _____ is considered the kiss of death.
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Point of sale systems
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_____ are critical for capturing sales data, and are usually linked to systems which manager a firm's inventory.
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Vertically integrated
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As the world's largest chain of coffee houses, Starbucks sources most of its raw materials such as coffee beans and vegetables from suppliers owned by it. It also holds equal or majority stakes in most of the foreign direct investment it carries out in other countries to set up franchisee coffee shops. Based on this information, Starbucks can be said to be:
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An information system
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_____ represents an integrated solution that combines hardware, software, data, procedures, and the people who interact with and are impacted by the system.
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Spreading productions facilities across the globe
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Factors such as weather, natural disaster, terrorism, labor strife, or political unrest can shut down a firm's operations. Which of the following is one of the measures taken by firms to hedge such risks?
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Scalable
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Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are more _____.
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Offering a near-limitless selection of products or services
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The long tail is a phenomenon whereby firms can make money by
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Customers are attracted to the stores which offer a larger selection of titles
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While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:
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Monitors trends among customers to personalize an individual customer's experience
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Collaborative filtering is a classification of software that:
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Nearly limitless selection allows Internet retailers to leverage the long tail
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Which of the following statements is true about retailing?
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Customers buy more products as they become cheaper
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One of the implications of price elasticity of technology products is that:
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Linear problems
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Which of the following problems is least likely to be solved through grid computing?
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Initially underperforming incumbents, over time, their performance attributes improve to the point where they invade established markets
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Which of the following is true of disruptive technologies?
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They primarily focus on the bottom line
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Big firms fail to see disruptive innovations as a threat because:
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Disposal and recycling partners must be audited with the same vigor as suppliers and other partners
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Based on the author's take on e-waste management, a manager would do well to learn that:
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The three pillars of Amazon's business are large selection, convenience, and lower prices
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Which of the following is true of Amazon?
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Cookie
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A(n) _____ is a line of identifying text, assigned and retrieved by a given web server, and stored by your browser.
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Snack chip manufacturing
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Which of the following products or services is not subject to network effects?
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Staying power
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Which of the following factors represents one of the sources of value derived from network effects?
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Allowing other firms to contribute to its platform
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A firm can spend no money and time, yet expect to enhance its offerings, by:
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Leveraging a firm's customers to promote a product or service
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Viral promotion involves:
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User's collaboratively working to create content, products, and services
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Peer production refers to:
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Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media
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Which of the following statements holds true for electronic social networks?
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Long tail
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_____ refers to a phenomenon whereby firms can make money by offering a near-limitless selection.
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Purchase of iPhone application Tweetie
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Which of the following actions by Twitter signals that it is willing to move into product and service niches and compete with third parties that are reliant on the Twitter ecosystem?
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Corporate microblogging services
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Salesforce.com's Chatter and Microsoft's Yammer are all examples of:
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Open source software
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Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.
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Content delivery networks
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Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:
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It refers to a collection of computing resources available for access over the Internet
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Which of the following statements is true of the term "cloud"?
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word of mouth
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_____ is considered to be the most persuasive and valuable method of promoting products and services.
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Hardware, operating system, application, user
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If a computer system can be equated to a layered cake, which of the following combinations represents the computer system in the bottom-to-top order?
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The marginal cost to produce an additional copy of a software product is effectively zero
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The software business is extremely profitable compared to the hardware business because:
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Ability to be easily expanded to manage workload increases
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The scalability of a software product is defined as the:
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Platform as a service
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Which of the following refers to a variant of utility computing where vendors provide the operating system and supporting software like database management systems but where client firms write their own code?
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Virtualization software
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A server running _____ can create smaller compartments in memory that each behave as a separate computer with its own operating system and resources.
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Virtual desktops
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_____ allow(s) a server to run what amounts to a copy of a PC—OS, applications, and all—and simply deliver an image of what's executing to the remote device.
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Business intelligence
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_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.
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Imperfect imitability
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Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?
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Legacy systems
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_____ refer to older information systems that are often incompatible with other systems, technologies, and ways of conducting business.
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Ad hoc reporting tools
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_____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.
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Dashboard
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A(n) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.
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Online analytical processing
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_____ is a method of querying and reporting that takes data from standard relational databases, calculates and summarizes the data, and then stores the data in a special database called a data cube.
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Market basket analysis
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Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:
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Turning inputs into products or services
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As one of the primary components of the value chain, operations involves:
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Product uniqueness
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Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.
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Product uniqueness
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Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.
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Product uniqueness
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Firms that compete on _____ rather than operational differences, have no problem adopting third-party ERP software.
