ISM 3013 Exam 2 Review – Flashcards with Answers
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With the help of technology, the number of alternatives to be considered in decisions today is decreasing. True/False
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False
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Expert systems share characteristics with mainframe computing. solve problems too difficult for human experts. are based on DO WHILE rules. work in very limited domains.
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work in very limited domains.
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Data warehouses do not include data that are purchased from outside sources. True/False
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False
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A geographic information system is a decision support system designed specifically to work with spatial information. True/False
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True
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Which of the following is not a primary activity in the BI process? Tracking the access and use of the data mining results Creating business intelligence reports and data mining results Delivering reports and results to knowledge workers Obtaining, cleaning, and organizing data Relating and cataloging the data sources
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Tracking the access and use of the data mining results
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All Road Parts used a BI system to find candidate parts for the sale of 3D parts designs by using all of the following criteria, except ________. By finding parts simple in design By finding parts provided by only certain vendors By finding parts frequently ordered By finding parts purchased by large customers By finding parts ordered in large quantities
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By finding parts ordered in large quantities
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Hardware and software that attempts to emulate the processing patterns of the biological brain best describes fuzzy logic case-based reasoning a neural network an expert system
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a neural network
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Which of the following statements is NOT true about business intelligence (BI) systems? BI systems are used by business professional and knowledge workers. BI systems process operational and social data. BI systems support only decision-making activities. BI systems identify patterns, relationships, and trends. BI systems have five components: hardware, software, data, procedures, and people.
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BI systems support only decision-making activities.
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Goal-seeking analysis attempts to find the value of the inputs necessary to achieve a desired level of output. True/False
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True
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An OLAP report has measures and dimensions. Which of the following is an example of a dimension? Total sales Profit margin Average discount Average cost Purchase date
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Purchase date
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Among the following statements, which one is NOT applicable to BigData? BigData has a variety of data, with structured data and free-form text and logs. BigData can consist of multimedia files such as graphics, audio, and video. BigData data sets are at least a petabyte in size. BigData is generated rapidly. BigData can be processed with traditional techniques.
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BigData can be processed with traditional techniques.
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________ reports enable users to drill down to view increasingly detailed levels of the data. RFM KDD OLAP Market-basket OLTP
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OLAP
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Knowledge residing in the minds of employees that has not been documented is called explicit knowledge. True/False
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False
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________ analysis is a way of analyzing and ranking customers according to their purchasing patterns. TQM CRM SRM Market-basket RFM
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RFM
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The functions of a data warehouse are to do all of the following, except ________. Catalog data Organize and relate data Obtain data Cleanse data Filter data
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Filter data
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Which of the following is NOT a way in which the PRIDE systems can be used? Finding exceptions to the upper bound of performance Creating feedback Supporting a project to reduce office visits and medical costs Finding exceptions to the lower bound of performance Getting patients to exercise more faithfully according to their plans
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Creating feedback
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Which of the following is an example of a supervised data-mining technique? Association rules Cluster analysis Discriminant analysis Regression analysis A decision tree
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Regression analysis
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Among the following, what is the best way to distinguish between reporting tools and data-mining tools? Type of data used Objective of using these tools Complexity of techniques used Ways of deploying the results Difference in the input data
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Complexity of techniques used
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Executive dashboards provide support primarily to analytical, quantitative types of decisions. True/False
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False
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An RFM score of ________ probably means this customer has taken their business elsewhere and is most likely not worth spending too many marketing resources on. 111 555 321 333 121
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555
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Which of the following is true of unsupervised data mining? Analysts use tools such as regression analysis. Analysts do not create a model before running the analysis. Data miners apply statistical techniques to data to estimate parameters of the model. Analysts start with a hypothesis about patterns in the data prior to running analysis. Analysts fit data to suggested hypotheses.
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Analysts do not create a model before running the analysis.
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Operational data can have many problems that make it unsuitable for data mining. Among the following, which is NOT a data problem in operational data that creates issues for data mining? Data is highly integrated Too much data Inconsistent values Wrong granularity Missing elements
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Data is highly integrated
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A BI system enabled Target to identify customers who might be pregnant by ________. Their purchasing patterns of lotions and vitamins Sending them coupons for diapers and seeing what got used Identifying what songs they listened to Processing local newspaper announcements Identifying what TV shows they watched
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Their purchasing patterns of lotions and vitamins
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________ involves searching for patterns and relationships among data. Knowledge management Data warehousing Data mining Data processing Data marting
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Data mining
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RFM analysis ranks customers by considering the recency, frequency, and ________ of their orders. Timeliness Risk Capacity Payment mode Dollar amount
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Dollar amount
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Technology that consists of computer-based systems that attempt to emulate human behavior is called fuzzy logic genetic algorithms neural networks AI technology
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AI technology
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In the implementation phase of the decision making process, managers set criteria for the evaluation of alternative potential solutions. True/False
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False
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Among the different types of social media to manage and deliver organizational knowledge, the tool NOT in use for problem solving is ________. Rich directories Surveys Discussion groups Wikis Blogs
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Blogs
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When All Road Parts acquired data for its BI system from its operational database, it used all of the following conditions, except ________. Only select items that have averaged one order per week (50 times a year) Only select items that were ordered in average quantities less than 2.5 Only select customers having more than $200,000 in total revenue Only select items with a unit price of more than $100 Only select items that are less than five pounds
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Only select items with a unit price of more than $100
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Which of the following statements is NOT true about data brokers or data aggregators? Data brokers cannot reliably infer ethnicity from consumer behavior data. The U.S. government is not prohibited from purchasing data from data brokers. A company that acquires and purchases consumer and other data. Two prominent data brokers are Datalogix and Acxiom Corporation. It is extremely hard to view all the data stored about you by data brokers.
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Data brokers cannot reliably infer ethnicity from consumer behavior data.
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Facebook, Twitter, LinkedIn, and Google are all SM application providers. True/False
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True
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SM sponsors contribute to SM sites via browsers or by using specialized sponsor applications provided by the SM application provider. True/False
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True
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Employees who contribute to and manage social networking sites generate direct labor costs. True/False
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True
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SM communities differ from communities in the past in that they are ________. limited by geographic location formed based on mutual interests formed based on family relationships limited by organizational boundaries
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formed based on mutual interests
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Data and responses to data that are contributed to SM sites by users and SM sponsors are referred to as ________. content data secondary data continuous data connection data
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content data
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________ is the application of social media to facilitate the cooperative work of people inside organizations. Enterprise architecture Enterprise resource planning Enterprise application integration Enterprise 2.0
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Enterprise 2.0
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Which of the following is a risk associated with human resources when using social media to form conclusions about employees? loss of control over the employees possibility of error on the site decrease in efficiency of the evaluation process loss of privacy of the employees
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possibility of error on the site
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A student invests money and time in a business administration course. In this example, the student invests in ________. social capital process capital human capital structural capital
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human capital
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When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her ________. human capital social capital structural capital process capital
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social capital
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Social capital, unlike traditional capital, ________. remains constant with time sometimes depreciates and at other times appreciates with time appreciates with time, and never depreciates depreciates with time, and never appreciates
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sometimes depreciates and at other times appreciates with time
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Which of the following statements is not true about social media information systems (SMIS)? they enable people to form communities people in communities are related by common interests Facebook and Twitter are popular social media application providers they support the sharing of content among a network of users The five component model is not valid for SMIS
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The five component model is not valid for SMIS
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A social media site chooses to relate to communities of users based on its goals. If the site is interested in pure publicity, it ________. Endeavors to constraint the communications across tiers Competes with other sites for the attention of SM sponsors Works with social media application providers to update the site features Creates a viral hook to enable users to share communications Competes with other sites for the attention of user communities
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Creates a viral hook to enable users to share communications
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A typical social media sponsor does all of the following, EXCEPT ________. Extract value from content Sponsor content Manage risks Create and manage content Run the social media application
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Run the social media application
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Before initiating a social networking presence, social media sponsors must develop procedures for all of the following EXCEPT ________. Extracting value from content Deleting connection data from the social media site Managing user responses Creating content Removing obsolete or objectionable content
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Deleting connection data from the social media site
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Which of the following is NOT a social media application provider? LinkedIn SAP Foursquare Twitter Facebook
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SAP
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________ are the companies that operate the SM sites. Social media users Social media client servers Social media sponsors Social media consultants Social media application providers
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Social media application providers
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\"Defenders of belief\"-type user communities have the following characteristics, EXCEPT ________. They form strong bonds to an organization. They facilitate sales and marketing activities. They want to convince others of the wisdom of their belief. They are good for innovative problem solving. Users share a common belief.
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They are good for innovative problem solving.
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\"Seekers of the truth\"-type user communities have the following characteristics, EXCEPT ________. They seldom form a strong bond to any organization. They share a common desire to learn something. They share a common problem to work on. They want to solve a problem. They share a common solution to their problem.
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They share a common solution to their problem.
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Which of the following is NOT a true statement regarding problems faced by organizations in a variety of social media scenarios? Bad PR is a potential risk faced in a \"defender of belief\" community type. Privacy is a potential risk faced in a \"seeker of truth\" community type. Loss of control is a potential risk faced in a \"seeker of the truth\" community type. Loss of credibility is a potential risk faced in a \"defender of belief\" community type. Bad PR is a potential risk faced in a \"seeker of the truth\" community type.
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Bad PR is a potential risk faced in a \"seeker of the truth\" community type.
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Among the following statements, which is NOT true in regards to differences between social CRM and traditional CRM? Social CRM is centered on lifetime value. Traditional CRM is less dynamic than social CRM. A quiet customer, who spends a lot, is less valuable in social CRM. In social CRM, customers have more control over the relationship with the company. Traditional CRM is not centered on lifetime value.
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Social CRM is centered on lifetime value.
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Which statement among the following is not one of the SLATES characteristics of Enterprise 2.0? Enterprise content is pushed to users based on subscriptions. Flexible tagging results in folksonomies of enterprise content. Tagged content cannot be pushed to users. Applications enable users to rate tagged content. People have more success searching than they do finding from structured content.
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Tagged content cannot be pushed to users.
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Defenders-of-belief communities facilitate activities such as ________. Manufacturing Operations Sales and marketing Inbound logistics Customer service
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Sales and marketing
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Which of the following activities would seekers of the truth facilitate? Manufacturing Sales and marketing Inbound logistics Customer service Operations
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Customer service
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________ is the dynamic social media process of employing users to participate in product design or product redesign. Tweeting Outsourcing Blogging Publishing Crowdsourcing
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Crowdsourcing
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Which of the following is a risk associated with human resources using social media to form conclusions about candidate evaluation? Lack of relevancy Loss of control Loss of privacy Possibility of error Decrease in efficiency
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Possibility of error
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According to Lin, social capital adds value in the following ways, EXCEPT ________. Social credentials Information Monetary Personal reinforcements Influence
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Monetary
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The nature of social capital means that, figuratively, social capital equals ________. Number of Relationships + Relationship Strength + Entity Resources Number of Relationships / Relationship Strength / Entity Resources Number of Relationships x Relationship Strength x Entity Resources Number of Relationships-Relationship Strength-Entity Resources Number of Relationships < Relationship Strength < Entity Resources
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Number of Relationships x Relationship Strength x Entity Resources
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A(n) ________ organization uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities. Employee-centric Public Venture capital Commercial media Hyper-social
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Hyper-social
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Which of the following describes the meaning of the \"sense\" activity, in the SEAMS dynamic process? Measuring one's success in terms of social capital Publicizing stories that describe community successes Connecting communities to one's internal value chains and processes Building the communities that are important to a person Finding and relating to the communities that are important to a person
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Finding and relating to the communities that are important to a person
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Social media information systems can foster hyper-social organizations in all the following ways, EXCEPT ________. Telling organizational stories relevant to the community Allowing sensing of what the communities are saying about you Allowing the organization to publish purely advertising information Measuring the number of mentions the organization is getting in its target community Building relationships to engage with the communities of interest
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Allowing the organization to publish purely advertising information
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Which of the following observations is true about social capital? Unlike humans, organizations do not have social capital. The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related. Social capital depreciates, and such depreciation cannot be ameliorated by adding something of value to the interaction. Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships. A huge network of relationships to people who have few resources is of greater value than a smaller network to people with substantial resources.
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Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships.
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The first step any hyper-social organization should take is to develop and publicize a(n) ________ policy. Foreign Social media Corporate governance Insurance Political influence
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Social media
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The major sources of problems with user-generated content on social media sites, include all of the following EXCEPT ________. Government cover-ups Mutinous movements Junk and crackpot contributions Inappropriate content Unfavorable reviews
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Government cover-ups
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Building a personal brand on social media involves all of the following, EXCEPT ________. Engaging in self-promotion Developing a personal strategy Sharing opinions about current events that interest the community Building human-oriented relationships with the community Sharing information about common interests
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Engaging in self-promotion
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The effect of social media on organizations and the workplace over the next ten years will likely result in the following changes, EXCEPT ________. Employees will become parts of interorganizational communities. Organizations will be supporting the work of employees to promote their strategy. Organizations will lose control of their employees regarding how they use social media. Communities will join forces to form new super-organisms. Communities will engage in cooperative work outside traditional organizational boundaries. E.
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Organizations will lose control of their employees regarding how they use social media.
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What is social capital? It is the market value of a group or organization. It is the value of an employee to a group or organization. It is trusting relationships that allow people to support one another. It is a service provided by social media web sites.
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It is trusting relationships that allow people to support one another.
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How does social capital improve the quality of life? Higher levels of social capital lead to improved personal financial wealth. Trusting relationships add opportunities and possibilities in our lives. It increases the opportunity cost of helping others in our community. It limits opportunities relating to jobs and recreation.
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Trusting relationships add opportunities and possibilities in our lives.
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Which of the following illustrates the use of social capital? Roger telephones several friends to ask if they know someone who can help with a plumbing problem. Roger visits the library to locate a book on how to fix plumbing problems. Roger uses Google to locate the telephone number of a plumber in his area. Roger searches the telephone book to locate the phone number of a plumber.
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Roger telephones several friends to ask if they know someone who can help with a plumbing problem.
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The members of a local philanthropic group meet to discuss identifying a new financial advisor for the organization. This is an example of using _____ to facilitate a business relationship. financial capital social capital capital investment analysis human capital
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social capital
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Which of the following is a benefit of social capital? It provides a centralized online social network for everyone in the community. It provides opportunities to find and work with people in different social networks. It facilitates financial relationships between organizations. It provides a social environment that is separate and different from a business environment.
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It provides opportunities to find and work with people in different social networks.
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Among the following, what is NOT a factor that facilitates implementing an enterprise information system? Programs to conquer employee resistance Providing training Addressing transition problems Building collaborative management Identifying requirements gaps
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Providing training
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For a product to be considered a true ERP, it must include applications that integrate all of the following except ________. finances manufacturing supply chain human resources quality management
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quality management
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All of the following statements apply to Enterprise Application Integration (EAI), except ________. EAI establishes an integrated enterprise information store. EAI connects applications together. EAI provides integrated information. EAI integrates existing systems by providing layers of software. EAI is a suite of software applications.
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EAI establishes an integrated enterprise information store.
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What exactly is ERP? It is a simple software solution for small organizations. It is software that calculates enterprise revenue projections. It is an umbrella term for a complicated software solution. It is software that turns a business idea into a product design
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It is an umbrella term for a complicated software solution.
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________ systems link up all the direct activities in the organization: including logistics, operations, manufacturing, sales and marketing, and support. MRP CRM ERP EAI CASE
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ERP
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Customer relationship management applications include all of the following except ________. Order tracking Lead tracking Customer training Customer support Account tracking
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Lead tracking
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Which of the following information systems minimizes data duplication among departments? departmental information systems workgroup information systems personal information systems enterprise information systems
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enterprise information systems
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Which of the following workgroup processes is related to human resources? assessment customer support order management lead tracking
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assessment
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Which process below is typically performed by the accounting department? Assessment Account tracking Sales forecasting Budgeting Order tracking
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Budgeting
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Which of the following is the reason why business process reengineering is difficult across cross-functional processes? Responsibility for processes is not clearly defined. No manager has authority over all the processes assigned to them. Cross-functional processes lead to problems of isolated systems and data. Integration of data is not possible in cross functional processes. Problem resolution occurs through a detailed negotiation and contracts between owners.
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No manager has authority over all the processes assigned to them.
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Business process reengineering is the activity of altering existing and designing new business processes to take advantage of new information systems. True/False
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True
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The problems presented by functional processes can be resolved by ________? Eliminating duplication of data Cross-functional processes Building collaborative management Further disintegration of process data Increasing the efficiencies of functional processes
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Cross-functional processes
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Lead tracking is an application traditionally run in the functional area of ________. Operations Human resources Sales and marketing Accounting and finance CRM
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Sales and marketing
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Inventory management (raw materials, good-in-process) is an application traditionally run in the functional area of ________. Accounting Operations Manufacturing Sales and marketing Human resources
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Manufacturing
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Which of the following conditions exist when data are isolated in separated information systems? encapsulation information silo information overload data segregation
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information silo
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For a product to be considered a true ERP, it must include applications that integrate all of the following except ________. quality management finances manufacturing human resources supply chain
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quality management
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In inter-enterprise information systems, procedures are simple and generally not documented or formalized in any way. True/False
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False
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Returned products, recycled products, and disposal of materials or products are called: reverse flows material flows financial flows information flows
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reverse flows
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In the case of multi-national retailers, the customer relationship with vendors has become more personal. True/False
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False
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Which of the following terms refers to an ERP module that sends order or payment information automatically between companies? Essential data interchange Enhanced data identifier Electronic document interchange Electronic data interchange
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Electronic data interchange
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In a process diagram, a ________ represents an activity. Rectangle with the right top corner cut off Solid arrow Thin-lined circle Rectangle with rounded corners Heavy-lined circle
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Rectangle with rounded corners
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Which of the following is not a functional process in an organization? Forecasting Human resources Accounting Inventory planning Customer relationship management (CRM)
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Customer relationship management (CRM)
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An ERP feature that provides up-to-date information on what is going on throughout the company is called a _____. information control unit live dashboard management control board digital widget screen
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live dashboard
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_____ are the physical products, raw materials, and supplies that flow along a supply chain. Information flows Reverse flows Financial flow Material flows
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Material flows
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Sourcing from external suppliers occurs in the upstream portion of the supply chain. True/False
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True
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While changing a business process by adding a resource, one should add cost to the process if ________. The change generates value greater than its cost. The resources added are non-human. The resources added are human. The resource adds a recurrent cost. The resource is a one-time investment.
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The change generates value greater than its cost.
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Business process reengineering (BPR) takes advantage of new capabilities by all of the following except ________. Supporting functional systems that still function Designing the new process to take advantage of new information systems Altering existing business processes Helping the organization decide how best to use technology Involving key personnel throughout the organization
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Supporting functional systems that still function
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The solutions to problems in an enterprise system usually involve a single department of the organization. True/False
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False
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Information systems can be used to improve process quality by ________. Changing process structure Removing cross-functional dead-ends Controlling process flow Building information silos Changing process resources
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Controlling process flow
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All of the following are security risks associated with the PRIDE system, except ________. There is no way to have everyone follow a single set of data security procedures. Doctors and trainers may be restricted to viewing only partial data. Patient health data can be viewed by competing trainers. Patient health data can be viewed by other clubs. Patient's data can be used in unintended ways.
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Doctors and trainers may be restricted to viewing only partial data.
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Enterprise information systems can solve all the following problems except ________. Disjointed business processes Inefficiencies of isolated systems Duplicated enterprise information Extra process costs from repetition of activities Data quality problems
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Data quality problems
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The different types of users in the PRIDE system include all of the following, except ________. Patients Employers Health care professionals Personal trainers Health clubs
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Employers
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Jameel, a purchasing manager for Peerless Products, uses an ERP system to send purchase orders to vendors, schedule deliveries, provide shipping instructions, and manage payment information as well as arrival and receipt information for all of the materials that are needed to build their products. This describes Jameel's use of ERP to manage _____. manufacturing financial accounting logistics the supply chain
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the supply chain
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In the establishment of its new 3D design-selling business, All Road parts used information systems to reduce shipping costs in the selling process by ________. Prioritizing customers using purchase history Assisting customers to choose the 3D design they need Controlling process workflow Automating the delivery of the purchased 3D design Supporting direct mailings of catalogs
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Automating the delivery of the purchased 3D design
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The sequence of activities and phases of the customer lifecycle are as follows ________. Categorize, sell, support, and attract Attract, categorize, sell, and support Categorize, attract, sell, and support Attract, sell, support, and categorize Attract, sell, categorize, and support
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Attract, sell, support, and categorize
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Which of the following is false regarding the various aspects of business processes in an organization? Resources are people or equipment that can be assigned to activities. Business processes are service-oriented. Processes are the flow of authority in a functional area. Activities are tasks to be performed. Facilities are collections of resources.
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Processes are the flow of authority in a functional area.
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What is the major problem caused by information silos at the workgroup level? Disjointed business processes Data integrity problem due to inconsistent duplicated data Separate databases needed by each function Slower transaction processing Extra disk storage space usage
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Data integrity problem due to inconsistent duplicated data
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Requirements gap identification is a major task when implementing enterprise systems because of all of the following, except ________. Consolidating the functional systems will closes the gaps. The application may be altered to reduce the gaps. Features and functions of complex products like ERP are not easy to identify. The organization may need to change the way they do things to close the gaps. The organization needs to decide what to do with the gaps.
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Consolidating the functional systems will closes the gaps.
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How does ERP make businesses more efficient? It provides each department with its own database for faster decision-making. It separates sales and marketing functions from manufacturing functions for faster decision-making. It provides modules that link business processes together in a cross-functional manner. It uses radio frequency technology to track the flow of products and information
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It provides modules that link business processes together in a cross-functional manner.
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Which of the following statements is NOT true about a business process? A business process is a network of activities. Activities in a business process can be performed by humans only. Activities in a business process can be performed by computers only. Activities in a business process are fixed. A business process transforms inputs into outputs.
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Activities in a business process are fixed.
