ISDS chapter 7 – Flashcards
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Oklahoma Gas and Electric employs a two-layer information architecture involving data warehouse and improved and expanded integration.
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FALSE
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In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category.
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FALSE
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In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations.
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FALSE
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From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations.
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TRUE
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In the life coach case study, Kaggle recently hosted a competition aimed at identifying muscle motions that may be used to predict the progression of Alzheimer's disease.
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TRUE
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Content-based filtering approaches are widely used in recommending textual content such as news items and related Web pages.
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TRUE
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The basic premise behind social networking is that it gives people the power to share, making the world more open and connected.
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TRUE
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Cloud computing originates from a reference to the Internet as a "cloud" and is a combination of several information technology components as services.
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TRUE
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Web-based e-mail such as Google's Gmail are not examples of cloud computing.
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FALSE
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Service-oriented DSS solutions generally offer individual or bundled services to the user as a service.
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TRUE
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In service-oriented DSS, an application programming interface (API) serves to populate source systems with raw data and to pull operational reports.
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TRUE
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Data-as-a-service began with the notion that data quality could happen in a centralized place, cleansing and enriching data and offering it to different systems, applications, or users, irrespective of where they were in the organization, computers, or on the network.
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TRUE
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IaaS helps provide faster information, but provides information only to managers in an organization
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FALSE
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The trend in the consumption of data analytics is away from in-memory solution and towards mobile devices.
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FALSE
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While cloud services are useful for small and midsize analytic applications, they are still limited in their ability to handle Big Data applications.
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FALSE
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Analytics integration with other organizational systems makes it harder to identify its impact on the organization.
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TRUE
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One way in which computerization has benefitted organizations is by reducing information anxiety.
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FALSE
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ES/DSS were found to improve the performance of new managers but not existing managers.
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FALSE
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Use of automated decision systems (ADSs) is likely to result in a reduction of middle management.
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TRUE
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In designing analytic systems, it must be kept in mind that the right to an individual's privacy is not absolute.
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TRUE
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What kind of location based analytics is real-time marketing promotion?
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organization-oriented location-based dynamic approach
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GPS Navigation is an example of which kind of location based analytics?
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consumer-oriented geospatial static approach
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What new geometric data type in Teradata's data warehouse captures geospatial features?
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ST_GEOMETRY
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A British company called Path Intelligence has developed a system that ascertains how people move within a city or even within a store. What is this system called?
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Footpath
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Today, most smartphones are equipped with various instruments to measure jerk, orientation, and sense motion. One of these instruments is an accelerometer, and the other is a(n)
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gyroscope
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Content-based filtering obtains detailed information about item characteristics and restricts this process to a single user using information tags or
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keywords
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Service-oriented thinking is one of the fastest growing paradigms in today's economy. Which of the following is NOT a characteristic of service-oriented DSS?
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originality
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All of the following are components in a service-oriented DSS environment EXCEPT
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data as an infrastructure
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Which component of service-oriented DSS can be defined as data that describes the meaning and structure of business data, as well as how it is created, accessed, and used?
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metadata management
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Which component of service-oriented DSS can be described as a subset of a data warehouse that supports specific decision and analytical needs and provides business units more flexibility, control, and responsibility?
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data marts
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Which component of service-oriented DSS can be described as optimizing the DSS environment use by organizing its capabilities and knowledge, and assimilating them into the business processes?
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information services with library and administrator
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Which component of service-oriented DSS includes such examples as optimization, data mining, text mining, simulation, automated decision systems?
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analytics
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Which of the following is true of data-as-a-Service (DaaS) platforms?
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there are standardized processes for accessing data wherever is it located
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Which of the following offers a flexible data integration platform based on a newer generation of service-oriented standards that enables ubiquitous access to any type of data?
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IaaS
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When new analytics applications are introduced and affect multiple related processes and departments, the organization is best served by utilizing
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business process reengineering
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Research into managerial use of DSS and expert systems found all the following EXCEPT
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managers spent more time in the office and less time in the field
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Why do analytics applications have the effect of redistributing power among managers?
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the more information and analysis managers have, the more power the possess
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Services that let consumers permanently enter a profile of information along with a password and use this information repeatedly to access services at multiple sites are called
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single-sign-on facilities
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Which of the following is true about the furtherance of homeland security?
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there is a greater need for oversight
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Which of the following is considered the economic engine of the whole analytics industry?
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analytics user organizations
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In the opening vignette, the combination of filed infrastructure, geospatial data, enterprise data warehouse, and analytics has enabled OG to manage its customer demand in such a way that it can optimize its ________ investments.
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long-term
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A critical emerging trend in analytics is the incorporation of location data. ________ data is the static location data used by these location-based analytic applications.
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geospatial
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The surge in location-enabled services has resulted in ________ mining, the analytics of massive databases of historical and real-time streaming location information.
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reality
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The Radii mobile app collects information about the user's habits, interests, spending patterns, and favorite locations to understand the user's ________.
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personality
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Predictive analytics is beginning to enable development of software that is directly used by a consumer. One key concern in employing these technologies is the loss of ________.
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privacy
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Collaborative filtering is usually done by building a user-item ratings matrix where each row represents a unique user and each column gives the individual item rating made by the user. The resultant matrix is a dynamic, sparse matrix with a huge ________.
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dimensionality
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________, which stands for Asynchronous JavaScript and XML, is an effective and efficient Web development technique for creating interactive Web applications.
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Ajax
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________ (IaaS) promises to eliminate independent silos of data that exist in systems and infrastructure and enable sharing real-time information for emerging apps, to hide complexity, and to increase availability with virtualization.
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Information as a service
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IaaS, AaaS and other ________-based offerings allow the rapid diffusion of advanced analysis tools among users, without significant investment in technology acquisition.
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cloud
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A major structural change that can occur when analytics are introduced into an organization is the creation of new organizational ________.
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units
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When an organization-wide, major restructuring is needed, the process is referred to as ________.
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reengineering
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A research study found that employees using ADS systems were more ________ with their jobs.
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satisfied
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Analytics can change the way in which many ________ are made by managers and can consequently change their jobs.
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decisions
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As face-to-face communication is often replaced by e-mail, wikis, and computerized conferencing, leadership qualities attributed to physical ________ could become less important.
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appearance
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Location information from ________ phones can be used to create profiles of user behavior and movement.
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mobile/cell
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For individual decision makers, ________ values constitute a major factor in the issue of ethical decision making.
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personal
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Firms such as Nielsen provide ________ data collection, aggregation, and distribution mechanisms and typically focus on one industry sector.
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specialized
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Possibly the biggest recent growth in analytics has been in ________ analytics, as many statistical software companies such as SAS and SPSS embraced it early on.
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predictive
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Analytics industry analysts and ________ include professional organizations that provide advice to analytics industry providers and users.
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influencers
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Southern States Cooperative used analytics to prepare the customized catalogs to suit the targeted ________ needs, resulting in better revenue generation.
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customer
