IS 290 EXAM 1 – Flashcards
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MIS is a business function. Which of the following does MIS perform to help aid the company in decision making and problem solving? Moves information about processes across the company to improve system. All of these Moves information about products Moves information about people
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Moves information about processes across the company to improve system. All of these (correct) Moves information about products Moves information about people
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Consider an oven as a system. Which of the following represents feedback? The uncooked food The oven running at 350degrees for 20 minutes A light indicating that the oven has reached the preheated temperature. The cooked food
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A light indicating that the oven has reached the preheated temperature.
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MIS can be an important enabler of business success and innovation. Which of the below statement is accurate when referring to MIS? MIS is not a valuable tool that leverages talent MIS equals business success and innovation MIS is a valuable tool that can leverage the talents of people who know how to use and mange it effectively. MIS represents business success and innovation
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MIS is a valuable tool that can leverage the talents of people who know how to use and mange it effectively.
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Which of the following represents the relationship between functional areas in a business? Independent Interdependent Autonomous Self-sufficient
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Interdependent
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Information technology can enable departments to more efficiently and effectively perform their core _______? Business operations Feedback mechanisms FActs MEdia Issues
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Business operations
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What is the name of a company's internal MIS department? Information technology (IT) Information System All of these Management information system (MIS)
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Information technology (IT) Information System All of these (correct) Management information system (MIS)
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What is a way of monitoring the entire system in a company by viewing the multiple inputs being processed to produce outputs? Output Management System Thinking Operational thinking Feedback thinking
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System thinking
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Shelby Black runs a successful hair salon in downtown Los Angeles. One of Shelby's tasks is to input positive and negative customer reviews into her computer system. What type of information is Shelby gathering? Output management System thinking Operational thinking Feedback thinking
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System thinking
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The department within a company that records, measures, and reports monetary transaction is called _______? MArketing Finance Operation management Accounting
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Accounting
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Consider a washing machine as a system. Which of the following represents the process? The clean clothes The light indicating that the washer is off balance and has stopped The wash and rinse cycle The dirty clothes, water, and detergent
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The wash and rinse cycle
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MIS is a business function, like accounting or sales, which moves information about people, products, and processes across the company to facilitate decision making and problem solving. What does MIS stands for? Management Information Strategist. Management Information Strategy. Management Information Systems. Management Intelligence System.
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Management Information Systems.
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One challenge that companies today sometimes have is that they are departmentalized and the departments act independently of each other. One solution that can help a company work interdepartmentally includes ___________. Human resources System processes Management information systems Resource information systems
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Management information systems
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Which of the following statements is true? IT equals business success. IT represents business success and innovation. IT enables business success and innovation.
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IT enables business success and innovation.
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Greg works for Geneva Steel Corporation. Greg's duties include managing the overall processes for the company and transforming the steel resources into goods. Which department would Greg most likely work in? Marketing Manager. Accounting Manager. CIO. Operations Manager.
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Operations Manager.
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Which of the following is considered data? Worst-selling item by month Best-selling item by month Quantity sold Best customer by month
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Quantity sold
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Which of the below is the key term that defines the confirmation or validation of an event or object? Fact. Buyer power. Entry barrier. Data.
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Fact
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What is information collected from multiple sources - such as suppliers, customers, competitors, partners, and industries - that analyzes patterns, trends, and relationships for strategic decision making? Business intelligence. Social intelligence. Employee intelligence. Supplier's intelligence.
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Business intelligence.
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Most companies are organized by departments or functional areas. Which of the following is not a common department found in a company? Marketing. Payroll. Human Resources. Accounting.
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Payroll.
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The department within a company that supports sales by planning, pricing, and promoting goods or services is called ___________. marketing accounting sales operations Management
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marketing
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How does the text recommend that a company operate if it wants to be successful in the information age? Each department acting as its own individual business unit. Together as one department with little or no independence. Interdependently between departments. Functionally independent between departments.
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Interdependently between departments.
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A system is a collection of parts that link together to ___________. achieve a common purpose. monitor the company. implement solutions. gather experience.
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achieve a common purpose.
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Consider a washing machine as a system. Which of the following represents the inputs? The dirty clothes, water, and detergent. The light indicating that the washer is off balance and has stopped. The clean clothes. The wash and rinse cycle.
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The dirty clothes, water, and detergent.
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The department within a company that performs the function of selling goods or services is called _______________. sales finance marketing operations Management
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Sales
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How are the majority of companies today typically organized? By departments or functional areas All of these. By degree or financial areas. By departments or financial areas.
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By departments or functional areas.
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Data is useful for understanding individual sales, but to gain deeper insight into a business, data needs to be turned into information. Which of the following offers an example of turning data into information? What is my worst-selling product? What is my best-selling product? Who are my best customers? All of these
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All of these
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MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by using MIS in a primary activity?
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Scottrade Corp. creating an online system for employees to track paychecks, benefits, the wellness-rewards program, and other employee benefit items.
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Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?
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Sky Taxi, a rent by the hour personal plane service.
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The Victory wireless store in denver is currently offering a fabulous marketing strategy for potential new iPhone customer. Victory wireless offers customers who purchase an iPhone with a two year subscription a free otter box phone case, car charger, ear phones, and speakers. In term of Porter's Five Forces, what is Victory Wireless attempting to achieve with this marketing strategy? Decrease buyer power Decrease supplier power Increase substitute products Increase buyer power
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Decrease buyer power
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Which one of Porter's five forces is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to jointing a market? Threat of buyer power Supply chain competition Threat of new entrants Threat of substitute products and services
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Threat of new entrants
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What includes support-value activities and primary-value activities and is used to determine how to create the greatest possible value for customers? Operations management Supplier power Value chain analysis Porter's five forces
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Value chain analysis.
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Competitive intelligence is the process of gathering information about the competitive environment, including ______? Competitors employees competitor differentiated process All of these competitor plans
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All of these
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Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these examples of? competitive advantage competitive intelligence first-mover advantage all of these
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All of these
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Which of the following represents a company in a supply chain? Knowledge worker and supplier Customer and competitor Supplier and competitor Supplier and customer
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Supplier and customer
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Greg Provenzo owns and runs a Blockbuster video store. Greg is implementing a drive-thru rental process that is the same as you would find at a fast for restaurant. Customer can pick up and drop off their videos without leaving their cars. Greg's new system has become so popular that video plus, a competitor down the street, is attempting to re-create Greg's video drive-thru rental process. Greg's system is an example of a _____? first-mover advantage supply chain power business processing strategy business intelligence
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first-mover advantage.
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John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitor, cameras, televisions, and many other electronic products. John and his executive team are meeting to brainstorm new ideas on how to grown the business. One idea is to mimic the product of a competitor that is attempting to sell a new product in a different industry. After performing a Porter's Five Forces analysis, John determine that all the forces are high in this new industry. WHat should Joh do?
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Not introduce the product. Because all five forces are strong, interdicting the product would be a highly risky business strategy.
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Which of the following is similar to focused strategy versus broad strategy? Large market versus uniqueness LArge market versus leadership Niche market versus generic Niche market versus large market
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Niche market versus large market.
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What is business process reengineering? None of these The analysis and redesign of workflow within and between enterprises. A standardized set of activities Integrates all department and functions
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The analysis and redesign of workflow within and between enterprises.
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What is another term that represents CRM analysis technologies that help organizations segment their customer into categories such as best and worst customer? Customer Identification Customer segmentation Customer predicting all of these
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Customer segmentation
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Which company used BPR to change its industry by implementing a mobile claims process? Charles Schwab Saab Progressive insurance Trek
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Progressive insurance
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Which of the following statement is incorrect
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CRM predicting technologies help organizations identify their customers across other applications.
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What is the term that identifies how frequently a customer purchase items? Reporting Frequency Recency Monetary value
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Frequency
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Which of the following is not a criterion to determine the importance of a process for reengineering practitioners? Is the process antiquated Does the process fall above best in class Is the process broken IS the process crucial for productivity improvement
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Does the process fall above best in class?
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What is another term that represents CRM reporting technologies that help organizations identify their customer across other applications? Customer segmentation Customer identification Customer predicting All of these
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Customer identification
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What is a customer-facing process?
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The result in a product or service that is received by an organization's external customer
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When applying Porter's three generic strategies, Tiffany & Co. has a competitive scope and cost strategy that is a __________. narrow market, low cost strategy narrow market, high cost strategy broad market, low cost strategy broad market, high cost strategy
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narrow market, high cost strategy
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What is one of the most common ways a company can decrease supplier power? Use MIS to find and create alternative products. Companies cannot affect supplier power. Charge lower prices. Charge higher prices.
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Use MIS to find and create alternative products.
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Broad differentiation, broad cost leadership, and _________ are the three generic strategies identified by Porter. none of these narrow market leadership high cost versus low cost focused strategy
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focused strategy
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___________ make customers reluctant to switch to another product or service. Value chain activities Switching costs Loyalty rewards Support activities
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Switching cost
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According to Porter, companies that wish to dominate broad markets should operate using a ________ strategy. differentiation with a low cost cost leadership with a low cost cost leadership with a high cost all of these
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Cost leadership with a low cost
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Which of the following is a reason why competitive advantages are typically temporary? The competitor acquiring new technology. All of these. The competitor hiring your key employees. The competitor seeking ways to duplicate your business operations.
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All of these
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Paula Logston is the owner and operator of a high-end online custom clothing company. Paula has never heard of Porter's Five Forces Model, and she wants to understand why she should perform an analysis using it. If you were tasked with explaining Porter's Five Forces Model to Paula, what would be the primary reason she would want to use this type of analysis? All of these. To help Paula evaluate the attractiveness of the clothing industry. To help Paula evaluate and execute business goals. To help Paula choose a clothing business focus.
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To help Paula evaluate the attractiveness of the clothing industry.
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In the center of Porter's Five Forces Model is competition. Which of the following represents the four outer boxes? Buyer power, systems power, threat of false entrants, and threat of substitute products or services Business power, supplier power, threat of new entrants, and threat of powerful services Buyer power, supplier power, threat of new entrants, and threat of substitute products or services Buyer power, systems power, threat of new entrants, and threat of substitute products or services
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Buyer power, supplier power, threat of new entrants, and threat of substitute products or services
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When buyer power is low, supplier power is typically ______. unstable high low identical
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High
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Shawn McGill is on the executive board for ABC Pharmaceuticals. The company produces the number-one-selling cancer-fighting drug on the market. Due to its incredible success, ABC pharmaceuticals has decided to increase the cost of the drug from $8 a pill to $15 a pill. Which force is ABC Pharmaceuticals using to increase its drug price? Business power. Buyer power. Threat of false entrants. Supplier power.
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Supplier power
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Identifying competitive advantages can be difficult and explains why they are typically _______. satisfactory unsuccessful terminated temporary
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Temporary
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Some industries' competition is much more intense than others. Retail grocery stores, such as Kroger, Safeway, and Albertson's in the United States, experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter's Five Forces? Rivalry among new entrants. Buyer power. Threat of substitute products or services. Rivalry among existing competitors.
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Rivalry among existing competitors.
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What includes all parties involved, directly or indirectly, in obtaining raw materials or a product? Support chain. Supply choice. Supply chain. System chain.
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Supply chain
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MIS can add value to both primary and support activities within a business. Which of the following is not an example of a company adding value by the use of MIS in a support activity? Netflix creating a business strategy for the video rental market that delivers videos via the mail. Scottrade Corp. creating an online system for employees to track paychecks, benefits, their wellness-rewards program, and other employee benefit items. The human resources department creates a tracking system to efficiently reward employees based on their performance. The University of Forks creates a program to automatically order office supplies, such as pens and pads of paper, for its employees.
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Netflix creating a business strategy for the video rental market that delivers videos via the mail.
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Which of the following analyzes a company's business processes and is useful for determining how to create the greatest possible value for customers? Value chain analysis. Product analysis. Primary supplier power. Buyer chain analysis.
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Value chain analysis
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Which of the following is not one of the questions asked during the reporting phase of CRM? What is the total revenue by customer? Where did we sell the most products? Who are our customers? How many units did we manufacture?
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Who are our customer
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Which of the following is an organizational result from an effective and efficient supply chain management system? All of these. Create entry barriers, thereby reducing the threat of new entrants. Increase efficiencies while seeking a competitive advantage through cost leadership. Decrease the power of its buyers.
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All of these
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Which of the following is a customer-facing process? Order shipping Strategic planning Tactical planning Training
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Order shipping
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WHat is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increase in revenue dollars per customer? Conversion rate Customer satisfaction Usability Financial
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Customer satifaction
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What do most companies measure to determine the success of their websites? Throughput Traffic Speed Availability
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Traffic
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According to Peter Drucker, what are managers who do things right addressing? Customer metrics Effectiveness Both efficiency and effectiveness Efficiency
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Efficiency
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According to Peter Drucker, what are managers who do the right things addressing? Customer mark Efficiency Both efficiency and effectiveness Effectiveness
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Effectiveness
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WHat type of metrics measure throughput, speed, and availability? None of these Effectiveness MIS metrics Efficient MIS metrics All of these
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Efficiency MIS metrics
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Which of the following is not one of the questions asked during the analyzing phase of CRM? Why was customer revenue so high? Who are our customers? What customers are at risk of leaving? Why did sales not meet forecasts?
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What customers are at risk of leaving?
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What is the formula that an organization can use to find its most valuable customers? RFM - reporting, features, monetary value. RFM - recency, features, market share. RFM - recency, frequency, monetary value. RFM - reporting, frequency, market share.
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RFM - recency, frequency, monetary value.
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What is a business-facing process? The result in a product or service that is received by an organization's external customer. The attempts to understand and measure the current process, and make performance improvements accordingly. An invisible process to the external customer but essential to the effective management of the business which includes goal setting, day-to-day planning, performance feedback, rewards, and resource allocation. A standardized set of activities that accomplish a specific task, such as processing a customer's order.
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An invisible process to the external customer but essential to the effective management of the business which includes goal setting, day-to-day planning, performance feedback, rewards, and resource allocation.
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Which of the following is not one of the questions asked during the predicting phase of CRM? Who are the best candidates for a mailing? What is the total revenue by customer? What is the lifetime profitability of a customer? What products will the customer buy?
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What is the total revenue by customer?
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What is enterprise-wide resource planning? Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. A standardized set of activities that accomplish a specific task, such as processing a customer's order. Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations. The analysis and redesign of workflow within and between enterprises.
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Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
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What is a business process? A standardized set of activities that accomplish a specific task, such as processing a customer's order. Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations. None of these. The analysis and redesign of workflow within and between enterprises.
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A standardized set of activities that accomplish a specific task, such as processing a customer's order.
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What type of system did Kaiser Permanente implement in order to improve and prolong the lives of diabetics? Supply chain management. Customer relationship management. Enterprise resource planning. All of these.
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Customer relationship management.
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What is the purpose of business process reengineering? To make all business processes the best-in-class. All of these. To make all business partners the best-in-class. To make all employees the best-in-class.
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To make all business processes the best-in-class.
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What can effective and efficient supply chain management systems enable an organization to accomplish? Increase switching costs to increase the threat of substitute products or services. Increase the power of its buyers. Increase its supplier power. All of these.
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Increase its supplier power.
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What does supply chain management involve? None of these. The management of production material flows between and among stages in a supply chain to maximize total supply chain efficiency. The management of information flows between and among stages in a supply chain to maximize total supply chain costs. The management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
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The management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
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What is CRM? Both a technology and a strategy. Neither a technology nor a strategy. A strategy. A technology.
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Both a technology and a strategy.
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Which of the following is a business-facing process? Billing process Sales process Marketing process Budget forecasting
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Budget forecasting
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What type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign? BPR metrics SCM metrics ERP metrics CRM metrics
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CRM metrics
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Which of the following is not a type of effectiveness MIS metric? Response time Financial Conversion rates Customer satisfaction
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Response time
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What is a management system, in addition to a measurement system, that enables organizations to clarify their vision and strategy and translate them into action? Porter's five forces The balanced scorecard Porter's three generic strategies The balanced cycle time
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The balanced scorecard
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There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule? Best practice is to track and analyze no more than five (plus or minus two) metrics. Best practice is to track and analyze no more than two (plus or minus two) metrics. Best practice is to track and analyze no more than seven (plus or minus two) metrics. None of these, as it depends on the type of industry.
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Best practice is to track and analyze no more than seven (plus or minus two) metrics.
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Which term is used to describe the ease with which people perform transactions and/or find information? Usability Customer satisfaction Conversion rates Financial
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Usability
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The balanced scorecard was developed by Drs. Robert Kaplan of the Harvard Business School and David Norton. Which systems does the balanced scorecard measure? SCM and ERP CRM and ERP BPR and ERP SCM and CRM
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BPR and ERP
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Which of the following is not a type of efficiency MIS metric? Transaction speed Usability System availability Throughput
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Usability
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According to Infroetics research, what is the leading cause of downtime?
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Software failure following by human error.
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Broad functions of a CIO include all of the following except:
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Building and maintaing strong customer processes.
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The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives. Which of the following is not one of the four perspectives in the balanced scorecard? The internal business process perspective The customer perspective The leading perspective The financial perspective
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The leading perspective
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What type of metrics includes number of prospective customers, number of new customers, and number of retained customers? ERP metrics SCM metrics CRM metrics BPR metrics
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CRM metrics
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What is eBay constantly benchmarking? MIS projects for efficiency only MIS projects for efficiency and effectiveness MIS projects for effectiveness only All of these
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MIS projects for efficiency and effectiveness
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Which of the following is a type of SCM metric? Customer order promised cycle time Customer order actual cycle time Inventory replenishment cycle time All of these
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Customer order promised cycle time Customer order actual cycle time Inventory replenishment cycle time All of these (correct)
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On the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate? Lower left-hand corner Upper right-hand corner Upper left-hand corner Lower right-hand corner
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Upper right-hand corner
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What types of metrics measure customer satisfaction? None of these Both efficiency and effectiveness MIS metrics Effectiveness MIS metrics Efficiency MIS metrics
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Effectiveness MIS metrics
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The quantifiable metrics a company uses to evaluate progress toward critical success factors are called: IT effectiveness None of these IT efficiency Key performance indicators
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Key performance indicators
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What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser? Cookie Interactivity Click-through Banner ad
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Click-through
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What is a broad term encompassing the protection of information from accidental or intentional misuse by persons inside or outside an organization? Information security Ethics Privacy Copyright
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Information security
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Which of the following activities does a CIO perform? Ensures the strategic alignment of IT with business objectives. Oversees all uses of information technology. All of these. Ensures the strategic alignment of IT with business goals.
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Ensures the strategic alignment of IT with business objectives. Oversees all uses of information technology. All of these. (correct) Ensures the strategic alignment of IT with business goals.
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The old business axiom "time is money" needs to be updated to more accurately reflect the crucial interdependence between IT and business processes. What is the recommended new phrase? Uptime is money. Uptime is a good business process. Downtime is a bad business process. Downtime is impossible.
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Uptime is money
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Who is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization's information technology? CPO CTO CIO CSO
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CTO
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What is intangible creative work that is embodied in physical form? Intellectual property Copyright Fair use doctrine Pirated software
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Intellectual property
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What first-ever national appointment was made by President Barack Obama? National Chief Technology Officer National Chief Security Officer All of these National Chief Privacy Officer
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National Chief Technology Officer
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What is the legal protection affording an expression of an idea? Fair use doctrine Copyright Intellectual property Pirated software
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Copyright
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What are the principles and standards that guide our behavior toward other people? Copyright Ethics Pirated software Intellectual property
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Ethics
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Who is responsible for ensuring the security of IT systems and developing strategies and IT safeguards against attacks from hackers and viruses? CSO CPO CTO CIO
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CSO
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Which issue concerns CIOs the most? Enhancing customer satisfaction. Budgeting. Security. Marketing.
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Enhancing customer satisfaction.
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Trina Hauger works for Johnson Electric as a corporate lawyer, and part of her duties are to ensure the ethical and legal use of information within the company. Which of the following represents Trina's role at Johnson Electric? Chief Privacy Officer (CPO). Chief Knowledge Officer (CKO). Chief Information Officer (CIO). Chief Technology Officer (CTO).
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Chief Privacy Officer (CPO).
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Which role within a company is responsible for overseeing all uses of MIS and ensuring that MIS strategy aligns with business goals and objectives? Chief privacy officer (CPO). Chief security officer (CSO). Chief information officer (CIO). Chief knowledge officer (CKO).
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Chief information officer (CIO).
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Which of the following is one of the four categories of costs associated with downtime? Damaged reputation All of these Revenue Financial performance
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Damaged reputation All of these (correct) Revenue Financial performance
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What gives a person the legal right to use copyrighted material in certain situations? Fair use doctrine Pirated software Copyright Intellectual property
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Fair use doctrine
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Jeremy Bridges is an executive for Green Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from online viruses and hackers. What is Jeremy's role within the company? Chief Security Officer (CSO). Chief Executive Officer (CEO). Chief Technology Officer (CTO). Chief Procurement Officer (CPO).
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Chief Security Officer (CSO).
