Introduction to Sociology – Chapter 8 – Flashcards

From a functionalist perspective, which of the following is a function of social media? a. Life changing function b. Social norm function c. Entertainment function d. All of the above

Caleb attended a private high school, which gave each student access to a personal laptop and iPhone. Ted attended a poorly funded public school, which had few computers and outdated technology. When Caleb gets to college, he's more prepared than Ted for course work which includes the computer and online material. This occurrence is an example of: a. Computer lag b. Digital divide c. Technology pause d. New media

Susan has the newest iPhone iPad, iPod, and Mac. When a new Apple product is released, cities and stands in line for hours to the first to buy. Susan is a(n): a. Republican b. Technophile c. PC person d. Neo-luddite

The term technological diffusion is defined as: a. The spread of technology across borders b. A form of constant monitoring in which the observation post are decentralized and the observed is never communicated with directly c. The abolition of work itself d. Conflict

What is a negative risk of media globalization? a. Social media spreading awareness about social causes b. Accessible technology being made available to remote societies c. The spread of computer literacy d. Government censoring information for their benefit

How has advertising revenue significantly changed in the past few years? a. Newspaper appetizing revenue have generally increased, while online advertising revenue has fallen b. Cable and online revenue have remained greatly unchanged while newspaper and magazine advertising revenue has fallen greatly c. Magazine revenue has risen steadily, while online and newspaper revenue have fallen dramatically d. Online advertising revenue has fallen slightly, while newspaper advertising revenue has increased greatly

From 1983 to the present there has been a great reduction in the number of corporations who own mass-media outlets. This is a product of: a. Cyberfeminism b. Media Globalization c. Technological Imbalance d. Corporate isolation

Which theorist would be most interested in who controls the media and the ways in which the common race and class minimizes the media presence of the lower classes and other races? a. A conflict theorist b. A symbolic interactionist c. A cyberfeminist d. A functionalist

Which of the following is not an example of new media? a. Barnes & Noble b. Twitter c. Facebook d. The Kindle

Last week, a major politician was caught in a political scandal. The story was featured on the front page of the New York Times, the Los Angeles Times, CNN.com, and was the lead story on NBC, ABC, and CBS nightly news. This is referred to as: a. Homogenization b. Telecommunication c. Fragmentation d. Alliteration

The number of corporations owning the majority of mass media outlets has drastically reducted since 1983. This is a product of __________________. a. Cyber feminism b. Media globalization c. Technological imbalance

The term cyberfeminism is defined by the text as: a. The application to and promotion of feminism online b. The removal of feminist social activism from the physical world to the online world c. The threat of sexism overtaking Internet message boards

The term panoptic surveillance is defined in the text as: a. A form of constant monitoring in which the observation posts are decentralized and the observation is never communicated with directly b. A network of neighborhood spies who go through local mailboxes and listen in on phone lines c. When people are too overwhelmed with media input to really care about the issue, so their involvement becomes defined by awareness instead of by action about the issue at hand d. An online ivasion of spyware which track when the controversial political beliefs are being expressed

Which sociological perspective sees technology and media asa tool individuals use to express how much wealth they have? a. Functionalist b. Cyberfeminist c. Symbolic Interactionist d. Conflict

The term media globalization can be defined as the worldwide integration of media through the cross-cultural exchange of ideas A. True b. False

Tyson visits China over spring break, and after getting online to write home to her parents, she realizes some of her favorite media sites are blocked by the Chineses government. She becomes concerned with how technolology reinforces inequalities among communities, both within and among countries. Which social on the perspectives best fits Tyson's concer? a. Functionalist b. Cyberfeminist c. Symbolic interactionsit d. Conflict

Which of the following is an example of planeed obsolescence? a. Robert refuses to purchage age worried or an iPhone because his razor phone has been perfect and in perfect shape for the past six years b. Target offers a buy two, get one free sale on Blu-Ray disc c. Sirs iPod breaks just as the newest iPod nano is being introduced d. Jerome spills coffee on his MacBook, and it ruins the keyboard

Before the dawn of social media, powerful TV networks and widely circualted newspapers had great influence over the new stores that were reported to the public. This is referred to as? a. Social control b. The great divide c. Gatekeeping d. Discriminatory journalism

After the Floppy disk was introduced, zip driver were invented shortly after, followed by flash drives. This is an example of: a. Digital divide b. Design patent c. Stolen technology d. Evolutionary model of technological change

E-readiness can be defined as: a. The ability to sort through, interpret, and process digital knowledge b. The application of science to solve problems and a life c. The virtual experience offered by leading educational institutions d. The electronic waste created by consumers