Intro to Sport Management Chapter 1-3 – Flashcards
Unlock all answers in this set
Unlock answersquestion
The academic who first discussed the concept of offering sport management programs at colleges and universities was
answer
James G. Mason
question
What university had the first sport management academic program?
answer
Ohio University
question
The modern Olympic Games in 1896 were held in which city?
answer
Athens
question
The academic association that oversees sport management academic programs in Europe is
answer
EASM
question
There are less than 100 sport management programs in the United States.
answer
False
question
What was the first sport to use sport management principles in the United States?
answer
Harness racing
question
Who founded the National League of Professional Baseball Players?
answer
William Hulbert
question
Sport management structures evolve in response to
answer
broad social change
question
The organization that approves sport management academic programs is
answer
COSMA
question
Which of the following is not a sport management structure?
answer
Municipality
question
Which is the birthplace of modern sport and sport management?
answer
England
question
Sport management originated in thoroughbred racing in the form of
answer
Jockey Clubs
question
In what year were the first modern Olympic Games held?
answer
1896
question
Who is recognized as the architect of the professional golf tournament?
answer
Fred Corcoran
question
How many sport management academic programs are there today in the United States?
answer
350+
question
What two themes are consistent with this chapter's examination of sport organizations?
answer
Honesty and inclusion
question
Current management theory stresses the concepts of employee involvement, employee empowerment, and ______.
answer
managers' concern with the human component of employees
question
Although most change happens without major resistance, sport managers have to be aware that people tend to resist change for ______ reasons.
answer
emotional, social and security
question
The process that involves assigning responsibility and accountability for results to employees is ______.
answer
delegation
question
In 2011, minorities accounted for approximately ______ of the sport industry workforce while women held approximately ______ of managerial positions in the workforce.
answer
35%, 44%
question
Sport organizations, like all organizations, have two types of leaders:
answer
formal and informal
question
Two of the more recent approaches to management are empowerment and emotional intelligence.
answer
True
question
______ refers to the ability of workers to identify and acknowledge emotions when they occur, and instead of having an immediate emotional response, to take a step back, allowing rational thought to influence their actions.
answer
emotional intelligence
question
Functional areas of management that have been used to explain and prepare managers for the various activities they get involved in include
answer
planning, organizing, leading, and evaluating
question
The ______ movement is significant in that it transformed the focus of management thinking onto the behavior of people and the human components in the workplace rather than on the scientific approach to performing a task.
answer
Human Relations
question
The proper sequence of steps involved in recruiting and selecting the right person for reaching organizational goals and objectives include
answer
advertising the position, reviewing completed applications, choosing qualified people for the interview process, checking references, and selecting the "best fit" person for the job.
question
With regard to international sport management, sport managers from North America must be aware that
answer
they cannot unilaterally impose domestic models of sport governance on other cultures, differences exist in terms of language, culture, etiquette, management, and communication styles and they need to learn, understand, and respect cultural and systematic differences that exist.
question
The position description of the Assistant Athletic Director for Marketing may include all of the following except
answer
managing the facilities
question
______ is a continuous process that involves establishing organizational vision statements, mission statements, goals, objectives, tactics, roles, and evaluation.
answer
planning
question
Keeping the financial scope of the sport industry in mind, it is important to note that sport managers need to be able to organize and work with ______, the most important asset in their organization.
answer
people
question
Because a sport marketer has very little control over their core product it has led entrepreneurs like Bill Veeck to focus on
answer
Product Extensions
question
The controllable variables the company puts together to satisfy a target group are referred to as the
answer
Marketing Mix
question
Sports marketing includes the marketing of ______.
answer
products, services, entities, and recruitment
question
Nike's huge success since 1972 has come primarily as a result of all of the following except
answer
league sponsorships
question
All of the following are functions of promotion except
answer
pricing research
question
Customer retention activities demonstrating care and concern for the customer following a purchase is considered by marketers as
answer
relationship marketing
question
The earliest evolutionary change in sports broadcasting from factual reporting to sports entertainment was seen within
answer
ABC's Monday Night Football broadcast
question
Ideally, a sponsor will be able to tap into some of the strong emotional connections between a fan and his or her sport team through a sponsorship.
answer
False
question
By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini-Niketown, Nike was engaged in
answer
Ambush marketing
question
Roone Arledge's influence upon sports broadcasting included all of the following except
answer
significant progressions in the way that sport marketers research the demands of the fan
question
The first company to capitalize on the term "official" with regard to a professional sport product was
answer
Spalding
question
The purposes of sport marketing research include all of the following except
answer
allowing fans direct input into team personnel decisions
question
Mark McCormack's sports marketing agency, IMG, began through a relationship with players of this sport
answer
golf
question
Fan identification is defined as the sense of oneness with or belongingness to an organization.
answer
True
question
Beyond teams, recent research suggests that fans may also identify with an array of elements including
answer
coaches, individual players and smaller subgroups of fans
question
The sport marketer is able to control their product in a manner similar to a traditional marketer.
answer
False
question
Nike has successfully used each of the following as athlete endorsers except
answer
Yao Ming
question
"______ has the aim of building mutually satisfying long-term relations with key parties—customers, suppliers, distributors—in order to earn and retain their business" (Kotler 2003).
answer
Relationship Marketing
question
Unpredictability is a major disadvantage for sport marketers.
answer
False
