Intro to Marketing Geek Squad Assignment

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__________ are an excellent target market for Geek Squad since these consumers, born between 1946 and 1964, did not grow up with the new technology contained in today’s consumer electronics. Baby Boomers Generation X Millennials GI Generation Generation Y
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Baby Boomers Baby Boomers are the generation of children born between 1946 and 1964
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Today’s Best Buy customer wants to obtain the best quality and features from their electronics purchase at the best price. Best Buy customers can be described as ____________. value conscious price conscious prestige insensitive style conscious price insensitive
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value conscious Value consciousness is a concern for obtaining the best quality, features, and performance of a product at the best price.
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Sue is a soccer mom, born in 1971. She spends a great deal of her discretionary income on her children’s electronics. She is part of _______. the GI generation Generation X Generation Y the baby boomer generation the millennials
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Generation X Generation X represents approximately 15% of the U.S. population who were born between 1965 and 1976.
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When Best Buy uses age, income, and size of household to segment their market, they are using ____________ segmentation techniques. lifestyle demographic geographic psychographic cultural
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demographic Describing segments according to selected characteristics such as age, ethnicity, income, and occupation is known as demographic segmentation.
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Research has found that men like to shop for electronics like wireless routers alone while women like to get assistance on their electronics purchase. These different shopping behaviors show the impact of ____________ on buying preferences. geographics age ethnicity income culture
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culture A social force, culture, incorporates the set of values, ideas, and attitudes that are learned and shared (such as shopping behavior) among members of a group.
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The Geek Squad customer service model works well in today’s marketplace because ____________ has outpaced consumer comprehension in many market segments. commerce competition value technology consumer spending
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technology Technology is the environmental force that refers to inventions or innovations from applied science or engineering research.

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