International Marketing Chapter 4 – Flashcards

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When designing a product, the style, uses, and other related marketing activities must:
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be made culturally acceptable.
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Whatever the degree of acceptance of a novel product in a market, the use of something new is the beginning of cultural change, and the marketer becomes a(n) _____.
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change agent
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In the context of the origins and consequences of culture in global marketing, humans make adaptations to changing environments through _____.
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innovation
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According to Hofstede, which of the following pertains to societies in which everyone is expected to look after himself or herself and his or her immediate family?
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Individualism
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Cultures with _____ tend to be hierarchical, with members citing social roles, manipulation, and inheritance as sources of power and social status
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high Power Distance Index
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_____ are important because they coordinate everyday interactions and special occasions, and let people know what to expect.
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Rituals
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Product styling must be _____ to be successful, as must advertisements and package designs.
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aesthetically pleasing
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Being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated is indicative of:
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cultural sensitivity.
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With regard to resistance to change, innovations that hold the greatest interest within a society, and are least disruptive are the ones that:
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are readily accepted into society.
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Neo footwear has just opened its branch in Japan. Since they found that products with a Manga theme were thriving in the market, they decided to launch a range of Manga-themed footwear. It became an instant success, as the company had predicted. This is an example of:
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cultural congruence.
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