International Marketing Chapter 4 – Flashcards

When designing a product, the style, uses, and other related marketing activities must:

Whatever the degree of acceptance of a novel product in a market, the use of something new is the beginning of cultural change, and the marketer becomes a(n) _____.

In the context of the origins and consequences of culture in global marketing, humans make adaptations to changing environments through _____.

According to Hofstede, which of the following pertains to societies in which everyone is expected to look after himself or herself and his or her immediate family?

Cultures with _____ tend to be hierarchical, with members citing social roles, manipulation, and inheritance as sources of power and social status

_____ are important because they coordinate everyday interactions and special occasions, and let people know what to expect.

Product styling must be _____ to be successful, as must advertisements and package designs.

Being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated is indicative of:

With regard to resistance to change, innovations that hold the greatest interest within a society, and are least disruptive are the ones that:

Neo footwear has just opened its branch in Japan. Since they found that products with a Manga theme were thriving in the market, they decided to launch a range of Manga-themed footwear. It became an instant success, as the company had predicted. This is an example of: