Info systems chp 10 – Flashcards

Unlock all answers in this set

Unlock answers
question
Which of the following is an example of the content provider Internet business model? iTunes Facebook Dropbox ETrade eBay
answer
iTunes
question
Facebook's Like button is an example of which of the following? Network notification Social search Collaborative shopping Social sign-on Crowdsourcing
answer
Network notification
question
Which of the following Internet business models does Amazon use? Portal Content provider E-tailer Transaction broker Market creator
answer
E-tailer
question
Which of the following best illustrates the transaction fee revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Photobucket provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Pandora provides free service with limited play and advertising.
answer
eBay receives a small fee from a seller if a seller is successful in selling an item.
question
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? Information density Interactivity Ubiquity Richness Customization
answer
Information density
question
Which of the following is the best description of ubiquity as it relates to e-commerce technology? E-commerce technology is available everywhere and anytime. E-commerce technology allows personalized messages to be delivered to individuals as well as to groups. E-commerce technology reduces information costs. E-commerce technology permits commercial transactions to cross cultural and national boundaries. E-commerce technology employs the same set of standards across the globe.
answer
E-commerce technology is available everywhere and anytime.
question
Craigslist is an example of: B2B e-commerce. C2C e-commerce. M-commerce. B2C e-commerce. B2G e-commerce.
answer
C2C e-commerce.
question
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. freemium micropayment subscription transaction fee mobile payment
answer
micropayment
question
The effort required to locate a suitable product is called: price discrimination. shopping costs. search costs. menu costs. market entry costs.
answer
search costs.
question
Disintermediation has which of the following effects? It lowers costs to the consumer. It reduces the ties between consumers and businesses. It increases costs of manufacturing. It has no impact. It reduces the cost of advertising.
answer
It lowers costs to the consumer.
question
Which of the following is the fastest growing format of online advertising? Rich media ads Email Search engine ads Video ads Classified ads
answer
Classified ads
question
Market creators: create revenue by providing digital content over the web. provide an online meeting place where people with similar interests can communicate. provide a digital environment where buyers and sellers can establish prices for products. sell physical products directly to consumers or individual businesses. save users money and time by processing online sales transactions.
answer
provide a digital environment where buyers and sellers can establish prices for products.
question
A secure website that links a large firm to its suppliers and other key business partners is called a(n): e-hub. exchange. marketspace. private industrial network. Net marketplace.
answer
private industrial network.
question
Which of the following is not one of the unique features of e-commerce technology? Transparency Social technology Information density Richness Universal standards
answer
Transparency
question
Net marketplaces typically provide all of the following except: sourcing. automated purchasing. processing and fulfillment. catalogs. shared product design and development.
answer
shared product design and development.
question
Which of the following statements about m-commerce is not true? In 2015, m-commerce represented about 25 percent of all e-commerce. In 2015, m-commerce generated over $75 billion in revenue. In 2015, in-app sales to mobile devices account for about $9 billion in m-commerce revenues. M-commerce is the fastest growing form of e-commerce. In 2015, the main areas of growth are in mass market retailing and location-based services.
answer
In 2015, the main areas of growth are in mass market retailing and location-based services.
question
Compared to traditional goods, digital goods have: lower costs of production. similar inventory costs. equivalent copying costs. higher marginal costs per unit. lower distribution costs.
answer
lower distribution costs.
question
All of the following are increased in traditional markets compared to digital markets except: search costs. network effects. menu costs. switching costs. information asymmetry.
answer
network effects.
question
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? Social media plan Web mission statement Website plan Functional website Mobile media plan
answer
Web mission statement
question
Transaction brokers: save users money and time by processing online sales transactions. sell physical products directly to consumers or individual businesses. create revenue by providing digital content. generate revenue from advertising or from directing buyers to sellers. provide a digital environment where buyers and sellers can establish prices for products.
answer
save users money and time by processing online sales transactions.
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New