Industry Report Essay Example

airline company in the United States, Southwest Airlines offers job and career opportunities through their official website on the internet.

The "Southwest Airlines" website is advertising a job for the position of "Senior Marketing Manager." This job listing was posted on April 11, 2008, under corporate positions and is a full-time/regular job. The role encompasses various responsibilities and is known for its challenging nature. Individuals interested in this advertisement on Southwest Airlines' website should apply by submitting their comprehensive resume. However, there are specific qualifications that must be met to be considered for this job opportunity. To qualify for the "Senior Marketing Manager" position, applicants must have a High School Diploma, GED or equivalent education. Additionally, candidates must be at least 18 years old and have authorization to work in the United States according to the Immigration Reform Act of 1986.

(4) The candidate must have a Bachelor's degree in Marketing or a related field. They should also have (5) a minimum of 4 years of advertising experience and (6) experience in targeted segment marketing. Additionally, the candidate must possess (7) 3-5 years of direct supervisory experience.

The Southwest Airline website states that candidates for the "Senior Marketing Manager" position must meet certain criteria for evaluation by the Human Resource Department panel. These criteria help determine if applicants possess the necessary qualities and capabilities for the role, as well as aid in identifying potential recruits. The job advertisement emphasizes the strict standards and managerial prerequisites that must be met to be considered for the "Senior Marketing Manager" position at Southwest Airline.

The Southwest Airline website states that applicants for the "Senior Marketing Manager" position must meet specific criteria and

possess the required qualifications. This is because managerial roles are regarded as highly challenging and demanding in the corporate realm. The key requirements for this position encompass exceptional organizational skills, proficiency in handling multiple tasks concurrently, adeptness at working under stress and engaging with the public, strategic thinking capabilities, outstanding written and oral communication abilities, excellent public speaking expertise, as well as mastery in verbal communication through telephone and face-to-face interactions.

(5) To be eligible for the position of "Senior Marketing Manager," individuals must possess coaching and mentoring abilities, as well as proficiency in nurturing talent. They should also hold either a college degree or a 4-year bachelor's degree specifically in marketing. It is imperative to have a strong grasp of marketing and its principles, which can be attained through education at institutions or colleges. This knowledge is essential for effectively applying marketing concepts within the workplace. In addition, prior experience in marketing is another crucial requirement for the role of "Senior Marketing Manager." These relevant work experiences serve as valuable qualifications that fulfill the criteria for this position.

Additionally, it is necessary to develop or enhance deep skills and abilities in order to meet the requirements for a managerial role. Personal skills and capabilities are crucial for carrying out manager tasks. However, to become an exceptional and efficient manager, personal skills and capabilities must be cultivated. To be eligible for the "Senior Marketing Manager" position, specific skills and capabilities must be developed and improved. One vital skill is "time management," as managerial positions involve handling demanding tasks.

Furthermore, it is important to develop and improve the personal skill of "good communication". This skill is especially crucial for

managerial positions that require interaction with various individuals. Effective communication is essential in order to properly deliver information and fulfill the responsibilities of a managerial role. Additionally, applicants for the position of "Senior Marketing Manager" must also enhance their skills in "Conflict Resolution". Problem-solving and program planning are common tasks for managers, making conflict resolution a necessary skill. These required skills are crucial for meeting the criteria of the job posting by Southwest Airline for a senior marketing manager position. Developing these skills will greatly increase the chances of qualifying for the vacancy. Work experience in the marketing field is a valuable way to develop these skills.

The development of marketing skills is achievable through previous work experience and proper education. However, the job vacancy at "Southwest Airline" requires specific knowledge in order to meet the criteria of the position. This knowledge includes technical knowledge, such as ethics, rules, and the nature of marketing.

These "senior marketing manager" skills can be acquired through schools and institutions. The role of a "senior marketing manager" is challenging and requires excellent personal and corporate skills. Primarily, the "senior marketing manager" is responsible for leading the marketing division and overseeing their department. They are also in charge of implementing and planning the marketing strategy. Southwest Airline posted specific responsibilities for the position of "senior marketing manager", which include handling routine correspondence and unsolicited proposals. (Source: Southwest Airline Website)

(2) We will coach, mentor, recruit/staff, manage performance, and develop our Southwest Airlines employees. (3) We will monitor the media for suitable creative messaging, weight, and rotation, provide recommendations, and anticipate future needs. Additionally, we will establish good relationships and communication with agencies and

internal departments. (4) We will lead and supervise managers and specialists in producing advertising materials and executing promotions.

Responsibilities include overseeing the production of targeted segment advertising print and broadcast material, ensuring adherence to budgets, from strategic direction/concept evaluation to execution and media placement.

The aim is to foster an organizational culture that promotes high performance, integrity, work-life balance, and maintains high morale.

"Southwest Airlines" is a multinational airline company operating globally. Initially a small Texas-based airline company, it has grown into one of the largest airlines worldwide. "Southwest Airlines" is privately owned and generates revenue/profit through airfare payments made by passengers or customers. With over 35 years of profitable service, "Southwest Airline" is now recognized as one of the most lucrative airline companies.

The ethical values of "Southwest Airline", one of the largest airline companies, revolve around providing high-quality airline service to passengers. The company aims to offer safe and affordable transportation using their advanced aircrafts, flying people across the city. Additionally, Southwest Airlines goes beyond air transportation and offers trip packages that include hotel accommodation and organized tourist destinations. By targeting travelers and tourists across the city, Southwest aims to attract potential passengers.

Furthermore, "Southwest Airlines" targets tourists and travelers, providing flights to 63 cities across the country and transporting nearly 100 million passengers annually. (Source: Southwest Airline Website)

References

1. Mary Bellis. (n. d.) Selling the cell phone: The History of Cellular Phones. Retrieved March 30, http://inventors.about.com/library/weekly/aa070899.htm
2. Mary Bellis. (n. d.)

The History of Computers. Retrieved March 30, 2008 from http://inventors.about.com/library/blcoindex.htm

Southwest Official Website (2008), Senior Marketing Manager: Retrieved April 30, 2008 from https://www.swajobs

com/ci20/index.jsp?

locale=en_US;applicationName=swaExtCI;POSTING_ID=1040359;SRCSEQ=postingSearchResults;SEQ=job

com.

The website associatedcontent.com/article/237494/top_ten_characteristics_of_a_great.html?cat=31 provides a compilation of the top ten characteristics that define a great website. For details about Southwest Airline Company, you can explore Yahoo Finance (2008) via http://finance.yahoo.com/q/pr?s=LUV. To access the official website for Southwest Airline, please visit http://www.southwest.com.

Visit this website to learn more about Southwest Airlines' airborne services: https://www.southwest.com/about_swa/airborne.html