in class quizzes – Flashcards
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the most visible part of the marketing mix, which can be very expensive, is....
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promotion
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which of the following is NOT a primary source of data?
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accounting records
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the main function of marketing is.....
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to establish meaningful relationships with customers to ensure loyalty and repeat business
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_________ shifts, such as age, gender, ethnicity, and martial status, and changing values, can signal opportunities for businesses
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demographic
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form utility refers to _____
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a product produced from raw materials that pleases the customer
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the first step in the marketing process is to _____
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identify a market need
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marketing has evolved over which general eras?
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production, sales, marketing, societal marketing, customer relationship
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the middlemen in a distribution channel are sometimes called...
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wholesalers
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when needs are satisfied, _____ is created.
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utility
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snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of....
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geographic segmentation
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what is the most often the lowest cost transportation mode?
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waterways
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the first step in the selling process is......
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prospecting
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when selling convenience goods such as tobacco, newspapers, chewing gum, and potato chips to convenience stores, companies often decide to sell through all avaliable outlets. this is an example of _______ distribution
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intensive
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promotion is designed to increase brand awareness, sales, and __________
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brand loyalty
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which transportation mode MOST often has the highest accessibility to markets?
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trucks
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LL bean and land's end are examples of businesses that sell products through catalogs and bypass intermediaries. this method of selling is called _____
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direct marketing
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when an italian printing company hires an American salesperson to visit American publishers and present the advantages of printing with this Italian company, this is an example of ___________
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personal selling
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the phrase that BEST describes the purpose of public relations is _________
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to create and maintain a relationship btwn the org and its stakeholders
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target is an example of a __________
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discount store
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wholesalers are intermediaries that do NOT resell products to...
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final consumers
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CFO Danny al Baydah believes that the best indicator of his company's financial strength is how quickly its assets can be turned into cash, or the company's....
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liquidity
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income statements are based on which of the following equations?
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revenue - expenses = net income (or loss)
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the two divisions that make up MUST finance departments are.........
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accounting and financial management
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tracking a business's income and expenses through a process of recording financial transactions is called _______
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accounting
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long term financing generated by the owners of a company is called ______ financing
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equity
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when a business's finances become complicated or when the business is in a high growth phase and extra financial expertise and planning is critical, a _______ is brought on.
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CFO
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a financial manager is responsible for...
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raising capital for future growth and expansion
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_______ is the amount of money a company actually receives and spends over a specific period
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cash flow
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assets = liabilities + owner's equity is the fundamental ________ equation
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accounting
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GAAP stands for
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generally acceptable accounting principles
