Hubspot Certification – Social Publishing – Flashcards

practice of sharing content that our intended audience would find relevant, while nurturing relationships with them online. Attract: Posts on social media are vital pieces of real, include links to our posts i.e. publish a tweet including a link to our site Convert: links in our posts to forms, CTAs or landing pages Close: social media allows us to expand our brand's reach and communicate any developments in real time Delight: offer real time customer service through social media

votes of confidence from large groups of people that would compel other people to join the group Social proof is measured by the amount of interactions an article has on social media

Hubspot Sources report enables us to track which social media channels are generating visits, contacts and customers

we can attach and publish our blog posts, landing pages, and images to different social media channels from HubSpot's Social Publishing tool Share content to different social media channels...hubspot enables us to share and vary our content across different social media channels from the publishing tool. Include any social media post to a campaign; we can use our social media content as assets for achieving an overall goal Identify any contacts who engaged with our message; in addition to measuring how many clicks a post generated, we can also see who in our contact database engaged with our content

Optimize your company's profile Share relevant industry content create social media style guide publish on a consistent basis include links when relevant review your social media ROI

1. company image or logo 2. description of what your company does 3. a link pointing back to your website

Yes. Social media is about engaging with others. Establish yourself as a trustworthy source of information for your audience by sharing relevant industry content.

they are essential for maintaining your brand integrity

ensure grammatical consistency, tense, hashtag use rules, tone of voice reflecting brand personality, imaging guidelines, proper attribution

Social>Publishing>Compose a message>Bulk scheduling>choose the account that you want to publish to>download your customized sample bulk scheduling file>Upload your spreadsheet of social media messages(Four columns of data; date MM/DD/YYYY, Message, Link, Campaign)>Upload You can only use the bulk upload feature to schedule posts on Twitter.

Twitter, Facebook, LinkedIn, Google +, Xing

Yes

Yes. By default, HubSpot shortens all links, when they publish, to "hubs.ly" links. While some social media sites track multiple interactions with a post/tweet as a click, HubSpot only tracks direct clicks to the shortened URL. In the past, HubSpot relied on bit.ly for its link shortening. These URLs were "hub.am" links. These URLs will continue to function and track clicks. As an alternative to HubSpot's link shortener, you can purchase a vanity domain through bit.ly and connect to HubSpot. A link you include in the Social Publishing tool will be automatically shortened to a 22-character tracking URL. The 140-character limit for Twitter posts counts for URLs, so if you are including a link, your effective character limit is 118. Images count as links for this purpose, so including an image will use 22 characters.

Published date and time, publisher, post title and URL, # of clicks, # of interactions, link to details

Social>Social Settings>Connect another account. Be sure to be logged onto the social media account before adding in Hubspot