Honors Marketing QUIZ 3 – Flashcards

What are the moral principles and values that govern the actions and decisions of an individual or group called? A) Beliefs B) Values C) Ethics D) Personal conduct code E) Societal norms

What are society's values and standards that are enforceable in the courts? A) Ethics B) Norms C) Codes D) Laws E) Rights

What are the effective rules of the game and the codes of conduct in business dealings called? A) Business norms B) Societal mores C) Business culture D) Fair trade practices E) Core values Feedback:

The right to be informed means that: A) companies have a right to know who purchases their products or services. B) the government has the right to know what and when you buy. C) consumers have the right to know all trade secrets of the companies with which they do business. D) consumers have the right to know the profit margins of manufacturers' offerings. E) marketers have an obligation to give consumers complete and accurate information about their products and services

The American Marketing Association Statement of Ethics identifies all of the following six key aspirational ethical values. These include: _________, responsibility, fairness, respect, openness, and citizenship. A) honesty B) fairness C) charity D) responsibility E) openness

An employee of a small bicycle retailer who reports to the local Better Business Bureau that her firm failed to deliver 20 online orders and won't refund the money to disgruntled customers is an example of a(n): A) crony. B) scab. C) whistle-blower. D) corporate snitch. E) ombudsman.

Which of the following concept embodies profit, societal, and stakeholder responsibility? A) Cause marketing B) Moral idealism C) Social responsibility D) Utilitarianism E) Green marketing

Which of the following is an example of green marketing? A) McDonald's added apple snacks in its Happy Meals for children. B) 3M created a new petrochemical-based fertilizer for trees. C) Xerox's equipment that is remanufacturable and recyclable. D) Walmart issued a supplier requirement for cups that they must be made from Styrofoam because customers will save money. E) Joe's Lawn Service is offering a special spring promotion.

Which of the following is a global undertaking to further green marketing efforts? A) ISO 14000 B) Kyoto Protocol C) Green World (GW) initiative D) ISO 9000 E) ISO Trans-Global initiative

Which of the following statements concerning cause marketing is most accurate? A) The profits generated by cause marketing are usually paid in "good will" rather than actual revenue. B) The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course. C) Cause marketing "causes" are determined by senior management, who authorizes the board of directors to provide direct donations to charitable contributions selected by the organization's stakeholders. D) The vast majority of consumers under 25 say they will switch to a brand that supports a good cause provided the price and quality of the brands are equal. E) Women are much more suspicious about the sincerity or integrity of cause marketing than men are; therefore, their contributions are significantly less.