Hewlett Packard Company Info, Tagert Market and Competitors Essay Example

in the top 10 of the Accountability Rating developed by Account Ability and csr network. Number 1 in computer and peripherals industry for intangible value analysis reporting — including governance, human capital and emerging market issues — by Innovest Strategic Value Advisors, Inc. , a leading independent research firm for the SRI community. HP ranked fifth for environmental reporting.

Number 1 in the U. S. in Environment, Social Impact Ratings by the Economist. HP is increasing the role of design in its products in an effort to increase customer loyalty, ease of use and innovation. The company is developing so-called 'archetype' designs for each of its product segments ranging from printers to blade servers.

The archetypes will ensure that products are easily recognised as part of the HP brand regardless of the model number. The Market In relation to Hewlett Packard the market that they would be involved in would be the IT market.The IT market is expanding more and more each day with new upgrades becoming available to consumers. The whole world is experiencing a whirlwind of technological change. Most people feel the change each time they encounter a new consumer gadget, read about the possibility of human cloning, or observe children as young as six or seven socializing with their school friends via online instant messaging. There have been periods, such as the late 1800s, when new inventions appeared in society at a comparable rate.

But the pace of change today, with its social, economic, and other impacts, is as significant and far reaching as at any other time in history. Technology is the process by which humans modify nature to meet their needs and

wants. Target market is the market segment to which a particular product is marketed. This can be done by gender, age, geographic location etc. In relation to Hewlett Packard they would have a huge target market.

With almost every household now owning at least one personal computer it is clear to see that computers are quite popular in society today.Personal Computers can satisfy needs to a range of people/institutions. The Following would be the target market: Institutions such as schools and colleges are huge computer users, they are used for the internet, projects, looking up information, typing etc and therefore would be part of the target market. Businesses are heavy users of computers, computers are very important to businesses as they can use them for a number of reasons such as for storing important files, making invoices, cash flow statements even having meetings through the computers.They also use them as a method of advertising.

People at home may use them for personal use such as checking their e-mails, booking holidays, children doing their homework. people over 60 years of age are also very familiar with the use of computers. As time goes on it is becoming more apparent that people are becoming more and more involved with computers everyday. Internet Cafes are being set up everywhere so there is computer access available everywhere you go. Therefore I think that it is fair to say that it would be targeted to almost everyone.Product Name dv5052EA Product Number ET037EA#ABU Microprocessor AMD Turion™ 64 Mobile Processor ML-32 with PowerNow! ™ Technology Microprocessor Cache Level 2 cache 512 KB Memory 1024 MB DDR 333 MHz (2 x 512 MB)

Memory Max up to 2 GB DDR Video Graphics ATI RADEON® XPRESS 200M IGP graphics Video Memory 128 MB shared Hard Drive 80 GB 4200 rpm Multimedia Drive DVD Writer Dual Format (+/-R +/-RW) with Double Layer support Display 15.

4” WXGA High Definition BrightView Widescreen Fax/Modem High speed 56K modem Network Card 10/100 LAN Ethernet integratedWireless Connectivity 54g™ 802. 11b/g WLAN Sound Altec Lansing® speakers Keyboard 101 key compatible keyboard Pointing Device Touch Pad with dedicated vertical Scroll Up/Down pad PC Card Slots ·One ExpressCard/54 slot (also supports ExpressCard/34) External Ports ·1 VGA port ·2 USB 2. 0 ports ·1 RJ 11 modem connector ·1 RJ 45 Ethernet connector ·S-video TV out ·Remote control infrared port (Remote Control optional) ·1 Headphone-out ·1 Microphone-in port ·Cable docking connector Dimensions 26. 39 cm (L) x 35.

78cm (W) x 3. 5 cm - 4. cm (H) Weight 2. 98 kg (6. 6 lbs) Power ·65 W AC Power Adapter ·6-cell Lithium-Ion (Li-Ion) battery Software Operating System: Microsoft® Windows® XP Home Edition Security and Support: Symantec™ Norton Internet Security™ 2005 (60 days live update) Notebook Help & Support Adobe® Reader 6.

0 Multimedia: InterVideo WinDVD 5. 0 Sonic™ Digital MediaPlus 7. 0: Sonic™ RecordNow Sonic™ MyDVD Sonic™ Easy Archive Sonic™ Express Labeler Microsoft® Windows® Media Player 10 Apple iTunes Apple QuickTime HP Image Zone Plus Productivity and Finance:Microsoft® Works 8. 0 Microsoft® Outlook® Express Internet Solutions: Easy Internet Signup with leading Internet Service Providers Microsoft® Internet Explorer 6.

0 : Probably one of the most obvious advantages of a laptop is that you do not need wires to power it up. it does not need to be

plugged in all of the time. this allows people to work on their laptops in whatever surroundings suit them. It has the Turion 64 chip, this is compatible with AMD’s socket 754 and is equipped with 512/1024 kb of L2 cache.

It has 800 mhz hyper transport bus.Turion 64 has an on - die memory controller, this boosts performance for many applications especially memory intensive applications. It also reduces power consumption. Windows XP this is an upgraded client version of Windows 2000. Windows XP provides numerous changes to the user interface, including the Start menu, taskbar and control panels.

XP adds improved support for gaming, digital photography, instant messsaging and wireless networking. Wireless technology, this works much the same way a mobile phone works: airwaves, instead of wires, are used to carry data from one point to another.A computer with a properly installed wireless network adapter can communicate with another similarly configured computer or other wireless device, such as a printer with a wireless print adapter. Wireless technology provides speed and security comparable to a conventional wired network without the cables and their limitations. It is also used to connect to the internet, if you are in an area that has wireless broadband e. g.

college then you can automatically connect to the internet without any wires. DVD/CD rewriter. t can play music CDs/DVD’d and read data CDs/DVD‘s, and has the added capability of playing DVD movies/CD’s and reading data DVDs on that computer. A computer's DVD/CD rewriter can write to recordable CD and DVD discs. This includes a variety of recordable media types: CD-R, CD-RW, DVD-R, DVD-RW, DVD+R, DVD+RW. This can not only allow

you to listen to CD’s/DVD’s but you can record/copy them too.

Competitors Hewlett Packard would have 2 main competitors, they would be Dell and Apple. Both of these are multi million companies with huge production and sales levels.Dell is the world's largest mail-order computer seller. It was founded by Michael Dell in 1984, Dell Computer has built a reputation for delivering quality PC’s at competitive prices. Dell is involved in building machines using less expensive standardised parts instead of developing their own far more expensive parts. Dell then uses these parts to drive their capability and to create standardised machines to lead them to be one of the leading competitors in the IT sector today.

For a long time IBM were the only company who made computers then other companies joined the force to create a healthy market for computers.Dell have a competitive advantage in so far as specialising in cost control and also customer experience dell can offer you a package where you can basically make your own computer online it will show you the total cost. You can then order it online and then it will be delivered to you within a few weeks. This may appeal to a lot of consumers as it saves then the hassle of going to computer stores searching for the right laptop to suit their needs.

they can choose exactly what they want/need in their laptop at their own ease on the internet. The second competitors would be Apple.Apple Macintosh computers were first introduced in 1984. They are also one of the leading forces in the computer industry today and are characterized by their designs and applications

base, built-in networking, graphics and multimedia capabilities. The company offers a range of personal computing products, including desktop computers, notebooks, related peripherals, software and networking and connectivity products. Where Apple really stands out and where it has a competitive advantage is in it’s marketing.

The company simply seems to understand what will get people excited about its products, and then it executes on that vision. he company does not focus mainly on features or technology, but about how the computer will make your life better. Apple’s design of computers are very elegant. Apple has done little things like putting the power button on the iMac into the screen, where it is both easy to access and provides an experience.

if you look at the laptop hinges on the new PowerBooks and iBooks, you'll see the way screens should be attached to laptops. The screen opens out and down, minimizing the height of the open laptop and making it much more practical for airplane use.