glencoe entrepreneurship and small business management chapter 3 vocabulary

online business
A company that conducts business by means of the internet.
Activities that are consumed at the same time they are produced
A decision by a corporation to turn over much of the responsibility for production to independent suppliers.
strategic alliance
A long-term partnership between two or more companies established to help each company build competitive market advantages
corporate venture
A new venture started inside a larger corporation.
An improvement of an existing technological product, system, or method of doing something.
small specialized market
think freely to generate ideas
Characteristics such as age, sex, income, location, education, and religion
trade magazine
periodicals published for specific types of businesses or industries
specialty magazine
consumer magazines that focus on a particular area of interest
trade show
exhibitions where companies associated with an industry gather to showcase their products
An individual’s beliefs about what is important, desirable, and worthwhile, which often influence decisions.
the favor and loyalty a business acquires by its good reputation
A legal agreement that gives an individual the right to market a company’s products or services in a particular area.
A person who buys a franchise
A business that leases its trade name and operating system to another person
business broker
a person who sells businesses for a living
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