GenBus reef questions – Flashcards
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According to the marketing concept, a business must first develop the good, service or idea and then find out what customers desire. t/f?
answer
false
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a customer's subjective assessment of benefits relative to costs in determining the worth of a product is know as ______.
answer
value
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A marketing research representative who interviews shoppers in a mall collecting the following type of information;
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primary data
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Which of the following environmental forces dictates what elements cannot be included in advertising?
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political, legal and regulatory forces
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To develop an effective marketing strategy, first select the target market and then develop a marketing mix. t/f?
answer
true
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Marketing is just selling and advertising. t/f?
answer
false
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a marketer must understand buyers' needs and desires to determine what products to make available. t/f?
answer
true
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If you build a better mousetrap, consumers will beat a path at your door. t/f?
answer
false
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if a company develops an advertising campaign that targets a segment of consumers with a certain income and education, the company is using what segmentation variable?
answer
demographic
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Which type of data is probably least expensive to collect?
answer
secondary data
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Which environmental forces influence marketing strategy by dictating what elements cannot be included in advertising?
answer
political, legal and regulatory forces.
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The best products in the world will not be successful unless they are where consumers want them, at the right time. t/f?
answer
true
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Distribution channels for consumer products and business products are the same. t/f?
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false
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Whether to distribute a product intensively, selectively or exclusively depends on buyer behavior, the nature of the target market and the competition. t/f?
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true
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Promotion is used to sell products. t/f?
answer
false
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When apple pays a television network to air its commercial, it is using ________.
answer
advertising
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Which of the promotion mix variables is best for promoting expensive products with specialized uses, such as houses?
answer
personal selling
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Products can be goods, services and ideas. t/f?
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true
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of the thousand of products introduced every year, most succeed. t/f?
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false
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new product ideas can come from customers. t/f?
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true
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most new products ideas are rejected during the business analysis stage. t/f?
answer
false
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