Fashion Merchandise 3.0 – Flashcards
Unlock all answers in this set
Unlock answersquestion
If Victoria's Secret puts all customer purchases in pink and white bags with the Victoria's Secret logo printed on the bag. This is an example of which marketing mix element?
answer
Product
question
Button manufacturers sell to apparel manufacturers. This is an example of which form of distribution?
answer
Direct
question
What type of market segmentation is being used when a company develops a separate marketing mix for people living in the U.S., Canada, and Mexico?
answer
Geographic segmentation
question
Self magazine targets women who enjoy working out and living healthy. Which type of market segmentation do they employ?
answer
Psychographic
question
Which question pertains to the product element of the marketing mix?
answer
Will warranties be offered when appropriate?
question
Target sells apparel, accessories, cosmetics, and home furnishings. It is involved in:
answer
Fashion merchandising
question
What distribution path do most fashion items take?
answer
Indirect
question
For which product would psychographic segmentation MOST LIKELY be used?
answer
Diapers
question
Jewelry stores emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?
answer
Selling
question
Which marketing function is important because it determines how much profit a business will make?
answer
Pricing
question
The Farmer's Daughter built a new distribution center to store merchandise featured in their mail-order catalog. This is a:
answer
Place decision
question
Developing newspaper advertisements and news releases for use in communicating with customers is which marketing mix component?
answer
Promotion
question
The costs involved in distributing the product and conducting marketing research must be considered when determining:
answer
Price
question
Ocean Threads decided to offer a new line of swim suits. Which marketing function does this represent?
answer
Product/service management
question
Which is a basis for psychographic segmentation?
answer
Lifestyle
question
A business that targets young professional male adults ages 21-30 is using:
answer
Behavioral segmentation
question
For which product would geographic segmentation MOST LIKELY be used?
answer
Ski wear
question
Daydreams Boutique placed a full-page ad in The Coastland Times. This is an example of which marketing mix element?
answer
Promotion
question
Gray's Department Store adds the Discover card as a customer payment option. This is an example of:
answer
Financing
question
After shopping at Bath and Body Works, Casey completed a store comment card that she picked up at the register. This is an example of:
answer
Marketing-information management.
question
Abercrombie & Fitch targets a youth market. This represents which type of market segmentation?
answer
Demographic
question
When supply is high, price is usually:
answer
Low
question
Economic resources consist of:
answer
Land, labor, and capital.
question
Eckerd and CVS are engaged in:
answer
Direct competition
question
When purchasing a new suit, Ed had the tailor alter the sleeve length on the jacket. This alteration is an example of which type of utility?
answer
Form
question
The blue jean industry is dominated by a few large producers. This is an example of which form of competition?
answer
Oligopoly
question
During which stage of the business cycle are consumers most willing to purchase fashion products?
answer
Prosperity
question
Which stage of the business cycle is characterized by moderate business expansion and a gradual increase in the sale of fashion products?
answer
Recovery
question
Which stage of the business cycle is characterized by rising unemployment and economic slowdown?
answer
Recession
question
Boutique owners are an example of which economic resource?
answer
Entrepreneurship
question
As a sales representative for BeautiControl skin care products, Patty must thoroughly explain the use of all products to her customers. This is an example of which type of utility?
answer
Information
question
Which is a service?
answer
Manicure
question
Belk orders additional after-five apparel to be sold during the spring months when most high schools are having proms. This is an example of which type of utility?
answer
Time
question
The t-shirt industry is characterized by many buyers and sellers, and no single buyer or seller controls prices. This is an example of which type of competition?
answer
Pure
question
When the price of a product or service increases, demand will usually:
answer
Decrease
question
When a product is in high demand, price usually:
answer
Increases
question
Kmart and The Gap are engaged in:
answer
Indirect competition
question
Ocean Threads, a Hatteras Island clothing store, stocks many styles of swimsuits all year long. This is an example of which type of utility?
answer
Place
question
Which stage of the business cycle is characterized by high unemployment and poverty?
answer
Depression
question
When demand decreases, price usually:
answer
Decreases
question
Denise cuts Alisha's hair and gives her a new style for the holidays. Denise is providing a:
answer
Consumer service.
question
Macy's hires decorators to create window displays during the Christmas season. The decorators provide which type of service?
answer
Industrial
question
Which stage of the business cycle is characterized by extremely low consumer spending and virtually no spending on fashion products?
answer
Depression
question
During which stage of the business cycle do worker layoffs begin to occur and retail sales begin to decrease?
answer
Recession
question
Customer services, business location, and qualifications of salespeople are elements of which type of competition?
answer
Nonprice
question
A Kate Spade handbag is an example of which category of consumer goods?
answer
Specialty
question
Amy purchases a cashmere sweater to give to her mother for Christmas. Amy is the:
answer
Customer
question
Which is a good?
answer
Athletic shoes
question
What is the driving force behind the free-market system?
answer
Profit
question
Brenda purchases new Louis Vuitton luggage to take on her trip to Europe. Brenda is the:
answer
Consumer
question
Quality products and business reputation are characteristics of which type of competition?
answer
Nonprice
question
For the customer who will use only Clinique products, cosmetics are which type of consumer good?
answer
Specialty
question
Surfside Casuals allows customers to write a personal check for purchases. This is an example of which type of utility?
answer
Possession
question
What is a service?
answer
Suit Alteration
