Excellence in Business Communications Chapter 4 Planning Business Messages – Flashcards
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3 Step Writing Process of Business Messages
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Plan, Write, and Complete
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Planning Business Messages
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Analyze situation Gather Info Select the Right Medium Organize the Info
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Writing Business Messages
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Adapt to Your Audience Compose the Message
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Completing Business Messages
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Revise the Message Produce the Message Proofread the Message Distribute the Message
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General Purpose
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To inform, to persuade, or to collaborate with the audience.
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Specific Purpose
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Identifies what you hope to accomplish with your message and what your audience should do or think after receiving your message.
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Direct Approach
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Message organization that starts with the main idea (such as a recommendation, a conclusion, or a request) and follows that with your supporting evidence.
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Free Writing
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An exploratory technique in which you write whatever comes to mind, without stopping to make any corrections, for a set period of time.
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Indirect Approach
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Message organization that starts with the evidence and builds your case before presenting the main idea.
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Journalistic Approach
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Verifying the completeness of a message by making sure it answers the who, what, when, where,, why, and how questions.
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Letters
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Brief written messages generally sent to recipients outside the organization.
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Main Idea
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A specific statement about the topic.
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Medium
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The form through which you choose to communicate a message
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Memos
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Brief printed documents traditionally used for the routine, day-to-day exchange of information within an organization; most have been replaced by electronic media
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Multimedia
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Refers to the use of two or more media to deliver a message, typically some combination of audio, video, text, and visual graphics.
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Scope
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The range of information presented in a message, its overall length, and the level of detail provided.
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Topic
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The overall subject of a message
