Essay on Brands

Lingerie brands in India

Lingerie brands in India The lingerie market in India is still in its infant stage and, until in recent times, the accessibility of high quality intimate apparel was limited to irregular or grey imports sold under the counter. Because of the limited products and lack of enough specialized and organized retail atmosphere, the fashion realization […]

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Local Brands Vs Global Brands In International Marketing Management Narrative

Program: Master of business administration Module title: Marketing management Module tutor: Dry. Orion Wong Deadline for submission: Jan 5 2015 Student number: SQUASHIER Student name: Wong Ting Hint Marketing plan 1 . Executive summary of NC marketing plan NC is the world’s largest chain of specialty vitamin, mineral, herbal and sports nutritional supplement retailers. Although […]

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Nike’s Analysis

From our days, it is impossible to find someone who has never heard or talked about this brand and its slogan. Nike profit is mostly from the sneaker sector, where it is one of the biggest competitors on the planet. Today people who buy Nike do so not just for sport. On the contrary, it […]

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Samsung Electronics

Through innovations in both technology and corporate management lead by Chairman Sun He Lee, the company has become an industry leader and one of the most recognized brands In the world. As of late 2004, however, Samsung semiconductor and memory division is facing an increasing threat from international competition, especially from the Chinese electronics manufacturer […]

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De Chernatony & McDonald

De Chernatony & McDonald (1992) define the term brand as: “an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant unique added value which match their needs most closely. . . its success results from being able to sustain these added values in the face of […]

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Pros and cons of corporate branding

The most important benefit of corporate branding is that the general brand recognition will increase. Instead of the individual brands only being recognized in locations where the properties resides, the corporate brand will represent all of the individual hotels and allow guest recognition to be realized wherever the properties are located. This will promote a […]

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Rural Marketing

Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’, though used very frequently in various forums, have eluded any precise and non- controversial definitions. When we join them, the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and, more often […]

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Mary Griffin at Derby Foods

Recently The Derby Foods brand experienced a “re-energizing “ of its 150-year old brand. This resurgence was due in part to Simone York, who had “designed and developed some ingenious co-branding opportunities…and his successful application of social media marketing and innovative advertising efforts” (Mary Griffin at Derby Foods Case Study). Because of his success, York […]

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Pi Patel a Hero

Not all literature that consists of an adventure brands the protagonist as a hero; however, Yann Martell’s Life of Picontains many patterns of a monomyth quest. The Heroic Monomyth, also known as the hero’s journey, explains the common stages of a quest in many classic stories. The novel is split into three sections, each with […]

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Hershey: Corporate Structure

III. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES A. CORPORTATE STRUCTURE 1. Currently, Hershey Company has a divisional organizational structure. Hershey is a large company with several products and well-known brands such as Hershey’s Snack Barz, Ice Breakers Chewing Gum & Mints, Reese’s etc. Their divisional structure facilitates Hershey’s goal of expanding geographically. Hershey’s U. S. Commercial […]

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Case Study on Britania

“Our markets are poised for exciting times. As a successful organisation, we must not only keep pace with consumer expectation, but also anticipate them. Our new identity is to lay the base to project our future as a successful ‘food’ company, a company that provides high quality and tasty, yet healthy foods and beverages”- Nusli […]

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Spa Proposal Report

Most women would agree that beauty is not just a matter of outer looks but also inner beauty. This is what is usually referred to as the holistic approach to looking at beauty. A lot of local or imported cosmetic brands may help women look younger, but recently there has been a growing trend of […]

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Titan Wrist Watch

Titan Industries is the world’s fifth largest[citation needed] wrist watch manufacturer and India’s leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO). [2] Its product portfolio includes watches, accessories and […]

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Adidas-Reebok Merger

German-based sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. The company is the largest sportswear manufacturer inEurope and the second biggest sportswear manufacturer in the […]

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Volcom Case Study

The Volcom brand is inspired by the energy of youth, following their motto “youth against the establishment. ” The athlete-driven brand is creative and forward thinking in designing and marketing their products. Volcom was first designed for board sports, being greatly influenced by surfing, skateboarding and snowboarding. The young men’s and women’s lifestylesports brand distributes […]

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Internal Alignment and External Competitiveness for Adidas’ and Nike

Internal Alignment is the set of strategies, policies and systems laid by an organization. They are also the relationship between jobs, skills and competencies in the organization. On the hand, external competitiveness refers to how an organization pays for jobs in relation to its competitors. For example, Adidas pays its employees in relation to Nike’s […]

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Global Brands vs Local Brands

A big issue facing the international marketing world today is whether global branding is better then local branding. Consumers all over the world have many different opinions on whether they like purchasing products from big corporate, multicultural companies or the local mom and pop shops that they have grown to know, and became comfortable with. […]

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Decathlon China

In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And […]

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Rayovac Case

• Assess opportunities and alternative strategies available to a smaller company competing with larger, better resourced, well-established competitors; • Determine the best strategic direction for the company, given this opportunity and the company’s goals and resources, including establishing strengths and brand awareness in a small market segment to help growth in larger categories; • Understand […]

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Why Wisk Was Not so Successful as Ariel Liquid

‘Wisk’ was the new Unilever brand launched in 1985 and ‘Ariel Liquid’ was the line extension of Procter & Gamble launched in 1987. Wisk was not as successful as Ariel Liquid because – Product positioning: Product Positioning is a practice by which marketers try to create an image or identity in the minds of their […]

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Moschino – College

Italian apparel and accessories brand Moschino is using the Facebook application platform to run a picture-based engagement campaign to overcome language barriers and engage with its fans around the world. The new social media initiative is meant to drive traffic and attention to the newly redesigned Moschino.com and its new community tab that looks to […]

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