Raving Fans Essay Example

idea of customer satisfaction. There are several ideas in the text that I found to be true.

The authors write that satisfied customers are not enough for a business anymore; you must create the “raving fan” type of customer. The beginning of the text suggests that satisfied customers are often satisfied because they expect very little from a company. I found this to be one of the more profound statements in the entire text. I personally cannot count the number of times I have experienced below par service and I was not surprised because I expected that type of service the moment I walked through the door.

The ext also suggests that people will often say something and what they say could have a complete polar opposite meaning from what they actually intended it to mean. The example within the text is the statement “fine”. When people utter this statement it rarely ever means that things are actually “fine”. Great managers must be able to read people and be able to pick out the smallest detailed problems. Then they must have the skills to know how to handle those problems the right way. The most important context from the text is of course the steps to creating “raving fans”.

The first is for the company to decide its vision, secondly discover what the customer wants, and last but not least deliver the vision plus one percent. An individual must have a vision of what type of company he/she wants before they can move forward and build a successful company. An individual must also know and understand their customers’ needs. The vision of

a company and the vision of that company’s customers may not be perfectly in line with one another but it has to start small and gradually work, one percent at a time, to a combined vision of perfection between the company and its most important factor, the “raging fans”.

I believe that Raving Fans was filled with useful ideas about the successful management of a company. The book was full of great ideas and tips for any level of management within a company. The book provided help not only with tips to help your company grow but how to grow fast within the area of customer satisfaction. The ideas brought forth in this book are helpful in growing your company the right way.