Planning Concept on Qantas Airlines Essay Example

for video playback on local flights. Additionally, Qantas is enhancing their food menu by incorporating high-class cuisine in the first class and business class areas, bringing them in line with the quality provided in the economy class. The club lounges will also undergo upgrades to cater to both first class and economy class passengers.

Qantas has introduced advanced check-in technology, expecting a smooth implementation given their strong local reputation. These changes are crucial for maintaining competitiveness. The CEO of Qantas declared the launch date for this new technology and also hinted at additional improvements scheduled for November.

Qantas has made significant advancements in upgrading their check-in technology, but it is crucial for them to prioritize understanding their customers' desires. Their primary goal should be to prioritize customer satisfaction and explore ways of achieving this objective. Customers are looking for affordable prices, improved service, and timely flights. By addressing these aspects, Qantas will further enhance its reputation.

To outperform their rivals, Qantas needs to broaden its range of routes and destinations to cater to customer demands. It is also crucial to provide direct flights that align with customer preferences as they are more inclined to opt for a non-stop flight rather than a luxurious but indirect one.

Qantas should prioritize introducing a new class between business and economy, following the lead of other airlines. This strategic decision will meet customers' expectations and drive Qantas' overall business performance.

Conclusion: Qantas has clearly outlined their plan for success, which includes a range of improvements and changes. However, there are additional suggestions for further progress. For instance, they could consider adding a new destination

route that is in high demand as this greatly influences people's decision to choose or ignore an airline. Another proposal is introducing a new class between the high-end and low-end options, targeting small businesses and individuals with above-average income. Additionally, it is recommended that they attract customers with lower prices and improved services since these are the factors most customers prioritize.