Ikea Case Argumentative Essay Example

to pay as less as possible to ship air in their product packets.

The art of displaying and selling products in the stores is another distinctive feature about IKEA concept. Customers contribute to the low prices at IKEA by selecting and collecting products from the self-serve area, taking them home, and using the instructions enclosed to assemble them. IKEA also eases the process of purchasing for the customers by printing and distributing 110 million copies of their product catalogue in 34 different languages. In addition to these, IKEA provides a personal touch to the experience of purchasing. Some of the examples are, company sponsored child care facility, setting up realistic model homes which convey an eerily lived-in impression but are open for customers to sit in, information kiosks providing advice for home décor, and color-coordinated cards offering suggestions on offbeat uses for products.

4) What would be important criteria for selecting a site for an IKEA store? One of the most important criteria for selecting IKEA store is proximity to the transportation and distribution centers. IKEA ships 25 million cubic meters of goods all over the globe yearly. Having the stores sites close and more easily accessible to the transportation routes can significantly contribute to reducing the product costs.