Strategy Essays

The piece elaborates on the tactical method employed by Panera Bread Company to maintain its status as America’s leading fresh bread brand. Their specialty lies in fresh produce, tailor-made sandwiches, salads, soups, and custom-roasted coffees among other cafe drinks. The business model of Panera Bread is divided into three segments: company bakery-cafe operations, franchising operations, […]

1.Was the country wrong? Why India? No, the country was not wrong. India had a large number of populations. There were 800 million people in India and about 200 million to 300 million of them were middle class. It implied that India had a huge market. Lilly could expand the potential opportunities and got profits […]

The level of Hwa Tai industry sophistication varies from production of unbranded local-style biscuits targeted at the low end market to export quality branded products. The majority of businesses are mainly involved in the production of plain unbranded biscuits with much localized distribution. Only a few companies like Hwa Tai are involved in the branded […]

In 2009, HyundaiCard’s vice-president of marketing Jae-Woo Park met with several other marketing managers to discuss new strategies for the HyundaiCard in Korea. HyundaiCard entered the Korean credit card industry in 1999; they initially started with their “M” card that was targeted to their customers buying an automobile. This card proceeded to be a success […]

Carlsberg is the fourth largest brewery group in the world, which has a brand portfolio that includes brands such as Carlsberg, Tuborg, Baltika and Kronenbourg 1664, which are well known international premium brands, but also includes strong local brands, such as, Ringnes, in Norway, Lav in Serbia and Wusu in Western China. (www. carlsberggroup. com) […]

If Emotiv is successful in persuading a console maker to release their product, the EPOC, in the fall of 2008, what marketing strategy (including pricing, distribution channels, and consumer promotions) would be most effective in achieving widespread adoption? What level of demand could be expected for the EPOC if it is enabled for use with […]

The main goal of any international strategy should be to manage the large differences that arise at the borders of markets. The Ghemawat’s “AAA” is a global strategy framework, which introduce three generic strategies for creating value in a global context, such as adaptation, aggregation, and arbitrage. While, the integration-responsiveness framework, indicates the strategic options […]

1.1 Executive Summary The purpose of this report is to analyse the organisational characteristics of Qantas Airways Limited. The divisional structure of Qantas is assessed and compared to relevant theories. Qantas has a constantly-changing, dynamic environment, and its divisional structure helps the company to respond to this environment effectively. Qantas’s strategy is also defined and […]

Over the past two-and-a-half years, British Airways has implemented substantial changes to its business strategy in response to market developments. These modifications have raised doubts about certain assumptions that had guided the company’s business development in the mid-1990s. The European market has become more competitive due to the opening up of borders, leading to established […]

PT Nestle Indonesia (Nestle) is one of the largest producer in consumer goods in Indonesia. It holds numerous well-known brands, e.g. Dancow, Milo, Carnation, Milkmaid, Bear Brand (milk products), Nescafe, Nestea (drinks), Maggi (culinary), Kokokrunch, Honey Stars (cereal), also Fox’s, Smarties, Kitkat, Polo (candies ; chocolate). Its commercial operation in Indonesia had started since 1965, […]

Introduction This assignment focuses on the International human resource strategy in the banking industry, specifically covering recruitment and selection, Training and development, rewards and performance management, employee participation and trade unions. The assignment discusses how the international business environment influences HRM strategies, the main theories of HRM, the effectiveness of HRM strategies, different approaches to […]

1. What were the underlying causes of the Endurance crisis? Two major underlying causes of the Endurance Crisis are: A. Bad evaluation of circumstances and stubbornness instead of perseverance. Shackleton was ready to depart to Antarctica however; just when he was at South Georgia, local seamen warned him that he might get trapped and advised […]

The rise of Internet-based online channels in the world of business-to-business distribution has led to a significant increase in multi-channel marketing strategy. This strategy aims to provide customers with more options and better service by making products and services available through different channels. However, managing and coordinating multiple channels efficiently poses various challenges for channel […]

Proton, the Malaysian national car company, had been the market leader in the Malaysia automobile market since its establishment in 1983. However, Proton’s market share has significantly declined from 74% in 1993 to 32% in 2006, allowing Perodua to become the country’s largest passenger carmaker with a 40% market share (Angus Whitley, 2007). Additionally, Proton’s […]

The Buyer Utility Map illustrates the different stages of the buyer experience cycle, including Purchase, Delivery, Use, Supplement, Maintenance, and Disposal. It also showcases the utility levers that enhance these stages. Our objective is to deliver exceptional utility to buyers by offering diverse experiences through our services. Initially, we prioritize customer productivity and usage improvements. […]

Introduction Campbell’s was founded in 1869 by Joseph A. Campbell and Abraham Anderson. The company was originally called the “Joseph A. Campbell Preserve Company” and produced canned tomatoes, vegetables, jellies, soups, condiments and minced meats. By 1896, Anderson left the partnership, leaving Campbell to reorganize and form a new company, Joseph Campbell & Co. In […]

Executive Summary Grolsch, a company with a strong history and a highly rated product, has just been purchased by SABMiller. The company is evaluating its global strategy in light of the acquisition and determining how to position and sell its beer going forward. Grolsch has positioned itself well to compete internationally and has leveraged several […]

In Summary 1 Hambrick and Fredrickson’s literature review, Are you sure you have strategy? focuses on the key components of a strategy. Its purpose is to expand on the past 30 years of strategic frameworks and help us identify what actually constitutes a strategy. When executive call everything strategy, they create confusion, so this article […]

 Introduction HMV Group announced a three year strategic and operational review in March 2007. The primary purpose of this dissertation is to analyse the methods used to manage this strategic change and to discuss alternatives. The secondary focus is to assess the decision to change. At a time of change, much focus is placed upon […]

This project permits students to apply concepts from the first 6 weeks of class. Although the project is not due until the last week of class, students must submit a 1 page summary of their plan for completing the project at the mid-point of the course. Students are encouraged to begin early to ensure that […]

1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of […]

Building and operating a successful business is no longer enough due to the decline in business longevity. In 1958, the average tenure on the S&P 500 was 57 years, but it decreased to 30 years by 1983 and further dropped to only 18 years in 2008. These statistics highlight the need for a fresh management […]