Strategy Essays

L’Oreal, established in 1909, is today the world leader among beauty companies. It employs over 60,000 people (Company Overview, Facts & Figures, 2008) and had consolidated sales of 17063 Million EUR in 2007 (Latest Press Release Corporate, 2008). L’Oreal sees its mission to further the cause of beauty, and owns branches in Cosmetics, The Body […]

Creating a marketing strategy entails devising a plan to exchange goods, services, and labor for money from individuals. This plan considers the market’s systems, institutions, procedures, social relations, and infrastructures. Goods and services are exchanged in the economy using legal tender, such as fiat money. This transactional activity enables buyers and sellers to trade items […]

Harley-Davidson is a company that despite enjoying nearly 15 years of being a leader in the market place and capitalizing on strong sales growth, find themselves reevaluating their overall strategy. The analysis below goes through the each level of the market-place to determine where, what and how change can take place. At the industry level, […]

Strategy comes with a long-term perspective and a vision that demands careful steps be taken towards realizing organisational goals. Rogers (1995) discusses how long term strategy that combines effective negotiation, morale building and job clarity has been the cornerstone of organisational success across centuries. Peters and waterman discuss how the most successful companies in the […]

If I Was the Chief Marketing Officer of Wipro Technologies Introduction Wipro Technologies is a global information technology, consulting and outsourcing company with 145,000 employees serving around 970 customers in 54 countries. I joined Wipro Technologies as a fresh Engineering Graduate in 2006. I have had excellent experiences working in Wipro so far. In the […]

In this assignment about Starbucks’ strategy and success in the global economy, the key elements of the company’s organizational culture and the role management plays in creating and sustaining it are examined for Strayer University’s MGT 500 – Modern Management course instructed by Dr. Robert A. Miller Jr. The task involves suggesting these key elements […]

Executive Summary Apple Computer Inc. ’s strategy to gain market share dominance by market penetration has achieved poor results. This report finds that the industry has consolidated around six companies. The industry is unattractive for new entrants but for the existing firms, there is much market growth to be exploited. The financial analysis of Apple […]

Introduction There is now a general acceptance of a stakeholder theory of the modern organization (see, e. g. [1, 2,3]). Such a theory implies that managers have a duty to stakeholders. Stakeholders are defined as those groups who have a stake in or claim on the firm. Translated to the human resource development (HRD) context […]

The Ministry of Health’s role is basically to lay the policy and the direction of health services in the country and to show the commitment of the Government, and the powers-to-be, that health is of utmost importance in nation building. And the role of the ministry is to enforce regulations and be the regulator. Imagine […]

Examples of companies that use multidomestic strategy.Multidomestic: McDonald’s In 1955, McDonald’s opened its first restaurant in Des Plaines, Illinois. Today, 2008, it operates over 31,000 restaurants worldwide, in 119 countries, on six continents, employing more than 1. 5 million people all over the world. I consider McDonald’s a multidomestic company because they adjust to the cultures […]

2. In the future, let’s examine three distinct strategies for Samsung: When considering the threat from China, Samsung should prioritize the products/markets and competitive advantages it focuses on. It is important to compare and differentiate these strategies in order to choose one as a strategic recommendation. After thoroughly analyzing the data, three potential strategies have […]

Dell Computer have recently announced changes to their business strategy and supporting supply chain. They will no longer focus on a made to order direct sales model for their personal computers. Nor will they continue to refine their renowned supply chain model that supported their sales model. Instead, they will be looking to produce personal […]

Marketing Strategies – HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product – Santro, HMIL had emerged as the second largest car company […]

Honda established the American Honda Motor Company as a subsidiary in 1959. In the 1960s, there was a notable shift in motorcycle preferences among Americans resulting in an increase of more than 800,000 registrations within five years starting from 1960. During this period, Harley-Davidson served as one of the primary contenders. Competitors in the motorcycle […]

Global Strategy Introduction Over several decades, there are several forces and rapid change in worldwide businesses which have been driven companies around the world attempting to survive in this uncontrollable changing. Such factors are tariff reduction, non-tariff barrier, free trade agreement, maturity in domestic market, threat from worldwide competitors and the rise of newly industrializing […]

Introduction “The Blue Nile was incorporated Delaware on March 18, 1999 as RockShop. com Inc. On May 21, 1999 the company purchased certain assets of Williams & Sons, Inc a Seattle Jeweller including a website established by that business. In June 1999, they changed their name to Internet Diamonds, Inc. In November 1999 the Blue […]

Microsoft has taken the lead in web-service subscribers for internet search following its success with Yahoo!. Although Google currently dominates the search advertising market, there is still significant room for growth as search technology advances. Microsoft should prioritize investing in research and development of search technology and integrating it into its existing products. It should […]

This case is about CVS, one of the biggest drugstore chains in the US. The Harvard case study was made between 1999 and 2001, while CVS was facing the major challenge of acquiring Soma. com and relaunching it as CVS. com, in order to respond to the new trend of web-based drugstores like Drugstore. com […]

Luciano Benetton, Founder and Chairman1 stresses the significance of developing a captivating global image. When Life magazine showcases a cover story about war, its main objective is to inform readers while simultaneously promoting the sale of the magazine and its advertisements, such as Chivas Regal. Similarly, Time magazine and other publications strive to inform and […]

Executive Summary Nike INC. Nike INC. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership named Blue Ribbon Sports. Their initial goal was to import affordable and high-quality Japanese athletic shoes to the United States, with the aim of challenging Germany’s dominance in the local industry. In 2008, Nike Inc. not […]

In the business world, strategy is probably the most often used and the most often confused term. The article ‘Why Business Models Matter’ clarifies and elaborates on crucial element of any organization. The Author, who also wrote, ‘What Management is’ asserts that the business model and strategy is the basis of any organization whether it […]

Executive summary Woolworths’ mission statement and main strategy is ‘to deliver to customers the right shopping experience each and every time. ’ Woolworths’ vision is to provide quality products and services to its customers all the time through price strategies, fresh food strategies and human resource strategies. Woolworth’s main strategies are to increase efficiency and […]