Public Service Essays

SIA is founded since 1972 and has became the most respected travel brands around the globe. The youngest aircraft fleets in the world to destinations spanning over 6 continents, with high standards of care and service. They made a habit of leading the way, alont the way developed a reputation for being an industry trendsetter. […]

Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s, SAS now has to decide whether to purchase DAC green engines. Arguments for and against […]

London’s Heathrow is one of the world’s busiest airports. It is used by over 90 airlines flying to 170 destinations worldwide. The airport has five passenger terminals and a cargo terminal. In the 1950s, Heathrow had six runways, now it has just two parallel runways running east-west. Heathrow has witnessed strong growth over recent decades, […]

Effective planning is essential for the success of major airlines like Qantas. They have implemented strategies to improve their position, and this essay will examine these strategies while also offering reviews and suggestions for further enhancement. According to Schermerhorn et al. (2011, p. 20-182), planning is the initial step in the management process. It involves […]

In 1971, an unremarkable middle-aged person purchased a one-way flight ticket from Portland, Oregon to Seattle, Washington using the alias Dan Cooper. The plane departed with a total of five crew members and 37 passengers on board. During the flight, he discreetly handed over a note to a stewardess named Flo Schaffner. She initially thought […]

The goal of the following report is to provide a detailed analysis of Airbus using the following analytical tools: PESTEL, Stakeholder, SWOT, Porters Five Forces, VRINE, and Porters model of competitive advantage. In this report I will describe how each analysis supports the decisions of Airbus and helps identify any problems or issues facing Airbus […]

The dawn of contemporary aviation was marked by the Wright brothers on December 17th, 1903 at exactly 10:35 am. This significant event occurred near Kitty Hawk, North Carolina with the launch of the Wright Flyer, piloted by Wilbur Wright. Remarkably, it maintained flight for twelve seconds and covered a distance of one hundred and twenty […]

The International Air Transport Association (IATA) is an international industry trade group of airlines headquartered in Montreal, Quebec, Canada, where the International Civil Aviation Organization is also headquartered. The executive offices are at the Geneva Airport in Switzerland. IATA’s mission is to represent, lead, and serve the airline industry. IATA represents some 240 airlines comprising […]

Many of my friends that I am graduating high school with are planing on staying close to home and going to near by colleges, this is not the case for me. I want to Broaden my horizons, get away from Vermont for a while and spread my wings. I think that Embry-Riddle University would be […]

The Wright brothers brought to life one of the greatest dreams of mankind – sustained, powered flight. It did not take long for this invention to proliferate worldwide. The British brought it to India between the World Wars and the aviation juggernaut has been rolling since then. Post independence, India had nine airlines transporting both […]

Southwest Airlines Company, a premier low-cost airline in America, is renowned for its outstanding customer and employee services. As of 2009, it emerged as the world’s biggest airline based on passenger count and ranked third concerning the size of its passenger aircraft fleet among worldwide commercial airlines. It boasts of serving more customers than any […]

Known as one of the very few airlines which has actually managed to make a profit since the downturn in the travel business, which was a result of the September 11th attacks, JetBlue Airways continues to pride itself by living up to its dedication of “bringing humanity back to air travel”(JetBlue Bill of Rights). JetBlue […]

This paper aims to address the impact of aviation security systems at airports which are implemented through controlled security programmes. It is without a doubt that our society has patterned to continually evolve into a technologically-based information age. With the ease of acquiring information even for the ‘average joe’ today, governing authorities must respond by […]

David Neeleman founded JetBlue in 1999. David Barger was previously president and COO of JetBlue, and then was promoted to the CEO role. Steven Predmore, was the vice president and chief safety officer. Vicky stennes was the vice president of in-flight service. Tom Anderson was senior vice president of Fleet Programs. Scott Green was vice […]

Aviation today is arguably the world’s largest industry and one of the safest modes of transport. This is a far cry from the days of 1945. The days when only prop liners were around, and air travel was only for those who could actually afford it. From Comets to Airbus A330’s. From Stratocruisers to Boeing […]

Introduction “Strategic capability is about the ability to provide products and services with features that are valued by customers. Competitive advantage will be achieved by organisations that are able to do this better than their competitors and in ways that are difficult to imitate.” Johnson and Scholas, 2002; Pg. 183) This case study report examines […]

Over the past two-and-a-half years, British Airways has implemented substantial changes to its business strategy in response to market developments. These modifications have raised doubts about certain assumptions that had guided the company’s business development in the mid-1990s. The European market has become more competitive due to the opening up of borders, leading to established […]

Amelia Earhart’s famous quote, “The most effective way to do it, is to do it” (Briany Quote), perfectly illustrates her approach to achieving success. Amelia Earhart, a female aviator who served as a role model for women across the country, exemplified the belief that women can accomplish anything they aspire to, just like men. In […]

Airlines must establish cost leadership to gain a competitive advantage in the industry, as competition poses a significant threat. Managing increasing operational expenses and decreasing revenues is a major challenge for the airline industry as it seeks to maximize profits. Therefore, airlines must understand the costing process and explore various strategies to reduce costs. To […]

After viewing the video featuring TOMS Shoes, answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does […]

Oasis Hong Kong Airlines: The First Long Haul, Low Cost Airliner in Asia Team A Scott Burgoyne, Marvin Cook, Randy Collins, Amanda Baldwin, Jason Odle and Cynthia Hicks-Leeper Everest College On-line Business Policy and Strategy MAN 4764-1001 Instructor Monya Ashe February 11, 2012 Introduction Oasis Hong Kong Airlines was founded in February 2005 by Rev. […]

Sir Richard Branson, born on July 18, 1950, is a famous British entrepreneur and the founder of Virgin – a globally recognized brand. He is renowned for his highly successful companies under the Virgin name and their related products. Branson is also known for his remarkable endeavors to break world records. At 16 years old, […]