Mass Media Essays

Historically, mass media has been seen as the Fourth Estate, indicating its autonomy from the three main branches of government. Yet, the reality is quite dissimilar to this ideal notion. Journalism in the United Kingdom, similar to other nations, functions under a restricted framework of rules that conform to political and corporate agendas, straying from […]

Jack Ma, the influential figure in China’s internet industry, cannot be ignored when discussing China’s e-commerce and online shopping. Born in Hangzhou, Zhejiang Province, China, Jack Ma was known for his foolishness during childhood and would often feel overwhelmed when confronted with three questions at once. Despite struggling with math, Jack Ma had a talent […]

The article’s objective is to discuss how ‘culture’ has become a commercial and indoctrinating industry under the capitalist economic system. The author identifies two or three key mechanisms through which culture is manufactured and distributed towards achieving its goals. Author Sut Jhally is not in doubt as to the propagandistic or profit-oriented motives of mass […]

Marshall McLuhan and Raymond Williams have made key contributions to our understanding of media and its relationship to society and culture. McLuhan, in particular, has been an influential thinker on the subject and his ideas continue to be debated to this day. McLuhan’s work laid emphasis on how media is not an exclusive domain, but […]

Advertisement is a powerful educational means which is has ability of reaching and inspiring large audiences. Advertisement can not be limited to commercial purposes alone; it is such powerful that it has to be also used for public interest.

Methodology The qualitative method of research has been used for the work. Articles of different newspapers, research papers and books are reviewed. Objective of the research To find out the influence of mass media over public opinion. And how those opinions are incorporated socially, politically, economically and religiously in the societal setup? The report forms its […]

Dear Sir, We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101, we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project, which enhanced our understanding of the subject matters through analysis and reporting. Since […]

The media is a communication tool that is used worldwide to keep individuals informed and entertained. It can be accessed through various channels including computers, television, newspapers, phones, and radios. In education today, the widespread use of media and technology is evident as laptops are commonly utilized by students to enhance their academic studies. Media […]

Texts need audiences in order to realise their potential for meaning. So a text does not have a single meaning but rather a range of possibilities which are defined by both the text and by its audiences. The meaning is not in the text, but in the reading. (Hart 1991, 60) Andrew Hart is among […]

Body – image anxiety is an issue that many people struggle with nowadays. There are many factors that contribute to one’s anxiety of body image, for example it could stem from media, social and personal view. “An Insatiable Emptiness,” by Evelyn Lau, focuses on her own personal struggles with bulimia, and her strained relationships with […]

This essay will start from Walter Benjamin’s consideration about the impact of mechanical reproduction of art as revolutionizing its social function and will describe the noticeable validity of his theory in the contemporary world. By introducing three artworks that belong to different historical periods, namely, the ‘Mechanical Head’ by Raoul Hausmann, ‘Furhead’ by John McHale […]

Write a well-constructed article on one muckraker using the outline you created during your website research. Keep the following points in mind as you write your essay: Include important biographical information about the individual’s life. Give specific examples of articles and books that were written. What businesses or government offices were targeted in the exposés? […]

Since the media has been coming in this age, advertising is growth very fast such as advertising about food, computer, beer etc. Because of population is increasing in different ways from year to year, advertisers try to persuade and support their products to buyers. Many people are happy to know about advertising. For my idea, […]

While reviewing both Fox News and MSNBC, I tried both to find comparative narration in opinion and objective based reporting, and found it quite difficult. Whether on TV or the internet sites for the respective news outlets, it was a strenuous activity to find reports that provided commentary on an exact issue. I noticed that […]

The decline of blockbuster rental store is attributed to its failure in adapting to changing customer habits. Nowadays, customers are choosing online rental stores and VOD, emphasizing the importance for blockbuster to reevaluate its strategies and stay competitive in the online rental market. According to the article “Broadband money makers” (2005), convenience and choice are […]

Probably the biggest problem, or disadvantage today, is the abundance of political commentary or discussion shows on the major networks. Far too many people cannot distinguish the difference between opinion/commentary/editorial programs or articles, and actual fact based news. They see a show on a cable or broadcast news channel, radio talk show, newspaper editorial that […]

The midterm will draw on the following major themes we have discussed so far during the course. As you study, please consider not only each individual theme, but also the ways in which these themes may be related to one another. Essay questions will be drawn from these themes, but may ask you to relate […]

The following provides a case study analysis of a 2007 Harvard Business School case study on TiVo, the Silicon Valley consumer electronics company best known for its innovative digital video recorders (DVRs) (Yoffie & Slind, 2007). The case concerns the challenges facing TiVo now that it is no longer the only competitor in the DVR […]

The refrigerated-cookie product line of Pillsbury’s refrigerated baked goods (RBG) category is considered to be the sign of success for this grouping. However, the cookie segment’s annual volume growth over the past several years is virtually non-existent and household penetration is on the decline. In response to this, Ivan Guillen, the marketing manager for the […]

“The modern press system is the gift of no one nation. It is only the current stage in the evolution of communication efforts, spanning all continents and at least 10000 years. ” (Emery et al. 2004) but penny press played a vital role in the development of mass media to the present stage. The Penny […]

In my final project I would like to tackle the concept of “Democratainment” as applied to media systems. Specifically, I am interested in exploring the ways, in which it reflects participatory culture, and also the processes of its evolvement through technology. To reach my objectives, I will use: chapter “Reality and the Plebiscite” from Hartley’s […]

In the film, the year was 1998. The almost half of the writers of The New Republic were in their mid-twenties. Most of the staff writers were fresh graduates. One of them was Stephen Glass. The film starts off when Glass was on assignment. He was covering a group of young Republicans. He reports about […]