Mass Media Essays

Twitter Core Competencies Analysis Summary: In the article called “Twitter tries to widen appeal to more users”, Amir Efrati from the wall street journal addresses Twitter’s new marketing campaign to appeal to new users and also existing users. The company’s goal is to educate their users about the services that Twitter provides, something many of […]

When people watch The Oprah Winfrey Show many never think that Oprah Winfrey would be a lady who experienced a disheartening childhood. We know she worked her way up the social mobility ladder and media industry but have people stopped to think about the specifics of how Oprah did it? What qualities did Oprah bring […]

Definition: By exploiting its core competencies, a competitive firm creates value for its customers. Value is measured by a products performance characteristics and by its attributes for which customers are willing to pay. Companies with a competitive advantage offer value to customers that is superior to the value competitors can provide. Value is created by […]

Their Business Model: Value Proposition: Pandora’s Music Genome Project offers a unique value proposition in that it provides users with their preferred genre of music based on a single input. They have a large collection of songs in their database categorized into 65 million stations. Users are able to pick multiple genres or create ‘listening […]

Katheryn Elizabeth Hudson[1] (born October 25, 1984), better known by her stage name of Katy Perry, is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED […]

Product and Positioning The Nook E-Reader by Barnes and Noble is a 12. 1 ounce portable e-reader with a 6 inch ink screen 3G wireless connection with the ability to hold over 1,500 books on its memory card. The nook’s features also include computerized versions of popular games and allow the user to download magazines […]

In the essay, The Boston Photographs, Nora Ephron argues that it is “irresponsible” and more “inaccurate” that newspapers show pictures of death unless they come from the Associated Press Wire (Ephron 172). The Boston Photographs is one of the reasons why Ephron feels that way. The Boston Photographs are a series of photographs of a […]

No matter how good a film is, there is more to achieving success than the artistic side of the film. Unless the public is made aware of an up-and –coming film, there will not be a high turnout for the film. A lack of good marketing can cause many problems and stop a film from […]

Paper Absence of Malice is a movie about Megan, a news reporter who writes an article on a business-owner named Gallagher. Megan conducts a secret investigation of his life and is soon convinced that Gallagher is involved with a murder of a local union leader. The article contained evidence against Gallagher. When Gallagher confronts Megan […]

Pros and Cons of Using Multimedia in the Classroom Multimedia is becoming an accepted educational practice for instruction. Whereas traditional instructional media included tools such as books, newspapers and television, multimedia is a single medium that includes many formats, including video, graphics, print, and audio. Multimedia is provided in a digital format that allows students […]

Although I generally don’t watch much traditional television, I primarily use Nettling or Grabbed for my viewing pleasure. The absence of commercials in these platforms ensures that I am not exposed to marketing strategies. Nevertheless, when I do happen to watch traditional television, Taco Bell stands out as a company that excels in their marketing […]

Framing analysis generally used to look how media construct the facts. Historically, the concept of framing’ first suggested by Peterson in 1955, defined as a conceptual structure or a set of beliefs to organize our point of views of politics, policy and discourse and provides standard categories to appreciate reality. Then in 1974, Irving Coffman […]

Effective communication plays a vital role in different aspects of human life. It is crucial for maintaining harmonious family relationships and enhancing the productivity and competitiveness of companies by fostering collaboration between employers and employees. Fortunately, advancements in technology have completely transformed our communication methods. In earlier times, reaching out to distant individuals was restricted […]

Converse Converse, a brand of basketball shoes that became familiar with success from the start but dropped into bankruptcy in the early sass’s, is now slowly climbing its way back to the top. Since 1908 when Converse was founded it was very popular among many athletes, artist, musicians, and designers. Converse was well known for […]

The influence of visual media in today’s world has shaped American culture in many ways. People can be influenced with visual media because they can find it relatable. They relate to the person on a television show going through a rough time or a good time in their lives. People influenced by people on television […]

Introduction Nowadays, the media is something we are all familiar with. We believe that television is necessary, as it provides us with important information. Although newspapers cannot replace television, they can complement it by providing information that is not constantly updated. Both methods of staying informed are part of the media. The media’s impact on […]

The Problem and its Setting Introduction A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a video device. Different platforms can be used to play video games, an example is personal computers. Video games typically use other ways of providing interaction and information to the […]

Introduction The Napster brand has a varied history. Its initial incarnation was as the first widely used service for ‘free’ peer-to-peer (P2P) music sharing. The record companies mounted a legal challenge to Napster due to lost revenues on music sales which eventually forced it to close. But the Napster brand was purchased and its second […]

Hard News Vs. Soft News News stories are basically divided into two types: hard news and soft news. Hard new generally refers to up-to-the-minute news and events that are reported immediately, while soft news is background information or human-interest stories. Politics, war, economics and crime used to be considered hard news, while arts, entertainment and […]

From the Department of Pediatrics, Advanced Pediatric Center, Postgraduate Institute of Medical Education and Research, Chandigarh 160 012, India. Correspondence to: Munni Ray, Associate Professor, Department of Pediatrics, Advanced Pediatric Center, Postgraduate Institute of Medical Education and Research, Chandigarh 160 012, India. [email protected] In our children’s daily lives, radio, television (TV), movies, video games, cell […]

Broadcast Media, such as local radio and television stations, networks, and cable television systems, encompasses the electronic equipment used for radio and television. It is crucial in advertising campaigns targeting a large audience due to its extensive coverage. Moreover, it greatly influences the lives of many Indians. Television, radio, and internet are distinct forms of […]

Much as they are today, coffee-houses were a gathering place for the local citizens. It was a place where people could sit, chat, and read newspapers or magazines. “The coffee house became a meeting place for exchanging merchandise and ideas following 1689, rather than for politics and religion. “Coffee houses were often called “Penny Universities” […]